campaign Eloqua Features Leads Microsite 
Customer Experience Matrix
DECEMBER 8, 2011
I recently took a quick tour of vendor sites to see what social features they’re offering. I need to stress that I’ve only credited vendors for features they list on their site. I strongly suspect that the data is incomplete , especially for basic features that are so common the vendors simply don’t bother to mention them.
Chris Koch
DECEMBER 2, 2011
If you had asked me a few years ago whether the traditional marketing campaign had any place in social media I would have scoffed. I would have had only slightly less disdain for the audience for these campaigns. If all you do is run contests and campaigns on Facebook, how can you expect to hold onto prospects over the long term?
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Chris Koch
DECEMBER 2, 2011
If you had asked me a few years ago whether the traditional marketing campaign had any place in social media I would have scoffed. I would have had only slightly less disdain for the audience for these campaigns. If all you do is run contests and campaigns on Facebook, how can you expect to hold onto prospects over the long term?
Valasys
JULY 1, 2021
One can choose many goals such as: Generating more leads by increasing traffic to the website. Running omnichannel campaigns that are consistent and personalized. Marketers can easily and quickly clone their successful campaigns with minimal effort. j) Personalized Omnichannel Campaigns. f) A/B Testing.
Customer Experience Matrix
JANUARY 31, 2010
Summary: Aprimo Marketing Studio offers powerful features in an on-demand system for sophisticated business and consumer marketers. This means that a system for both will include several features needed by only one group or the other. Eloqua and Market2Lead are based on sales automation data, but can incorporate external tables.
Webbiquity
FEBRUARY 14, 2010
One of the biggest challenges b2b marketers face is what to do with all of those “names&# that come into your system that aren’t really “leads&# yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. How do you separate hot leads from long-term leads from tire-kickers?
Customer Experience Matrix
NOVEMBER 18, 2009
The feature/function lists of these products are often comparable to systems aimed at larger companies, although there are certainly differences when you look at the details. Starting prices are all over the map; I've assigned vendors to this category based on a combination of pricing, features and my personal sense of their business.
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