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Marketing Automation Manager: Role, Skill Set, and Job Description

Martech Advisor

OCTOBER 7, 2019

This information will enable the specialist to devise email marketing campaigns, lead generation and nurturing activities, etc. It helps to have hands-on experience on a widely used MAP such as HubSpot, Marketo, or Oracle Eloqua. Too often, marketers rely on vanity metrics to gauge the effectiveness of their marketing campaigns.

Marketing Automation Services

Marketing Automation Services Enterprise Management Work Management Marketing Management

The Power of Integrated Marketing: How Owned, Earned, Paid, and Shared Media Can Drive Visibility in a Zero-Click World

Hinge Marketing

JULY 21, 2022

Integrated marketing communications (IMC) combines different marketing techniques and media channels into a single campaign. For this reason, IMC campaigns are sometimes referred to as cross-channel marketing campaigns. The components of these campaigns include: Owned media. Earned media. Paid media. Shared media.

Paid Content

Paid Content CMS Development Lead Ranking Work Management

Webinars

Sales & Marketing Alignment: How to Synergize for Success

How to Leverage Behavioral Science Insights for Direct Mail Success

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B2B Marketing Zone

Marketing Automation Manager: Role, Skill Set, and Job Description

The Power of Integrated Marketing: How Owned, Earned, Paid, and Shared Media Can Drive Visibility in a Zero-Click World

Webinars

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