campaign Eloqua Related Topics 
The Point
DECEMBER 3, 2013
The impact that Oracle’s acquisition of Eloqua will have on that company’s ability to compete effectively in the marketing automation space is fodder for debate. What is more clear, based on the Webcast invitation I received this week (below), is that it hasn’t done much for Eloqua’s own email marketing. Let me count the ways: 1.
The Point
FEBRUARY 11, 2013
In 2011, she became President and CEO of Full Circle CRM , a company dedicated to helping VPs of Marketing use Salesforce.com to get accurate and useful performance data about marketing campaigns. HS: How are you different from marketing automation vendors like Eloqua or Marketo at addressing this issue?
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
The Point
FEBRUARY 18, 2020
In the last decade, three of the top four B2B solutions: Eloqua, Marketo, and Pardot, have all been acquired by larger companies. The software freed up a backlog of campaigns waiting to be executed. Vendors focused on new licenses vs. customer retention. What are the metrics by which we will define success? Pipeline acceleration?
The Point
APRIL 8, 2015
Some of the key findings in the report include: • 77% of respondents indicate they measure pipeline contribution from specific campaigns ( tweet this ). 85% of those surveyed said they currently segment email campaigns based on persona ( tweet this ). • The report is available as a free download from the Spear Website.
The Point
NOVEMBER 27, 2018
In addition, the platform integrates with leading marketing automation platforms, such as Eloqua, HubSpot, Marketo, and Pardot. Beyond the ability to optimize social media strategy, this allows marketers to confidently demonstrate the value of any given social activity on the company’s bottom line.
The Point
JANUARY 13, 2015
Since email continues to be a dominant channel for most B2B marketers, let me suggest that a good candidate for #1 on your “to do” list for 2015 is to improve the way you measure email campaigns. News Flash: opens and clicks do not measure the success of an email campaign. Nothing else really matters.
The Point
NOVEMBER 5, 2009
Companies like Eloqua and Marketo have 1-click integration into CRM systems that make it easy to synchronize marketing and sales processes and lead data. Now that process can be tracked from the beginning including the campaign strategy and prospect profile. Today, lead management in the CRM system starts when sales get the lead.
Expert insights. Personalized for you.
100 
Let's personalize your content