KoMarketing Associates

NOVEMBER 19, 2020

Many marketers have been forced to make shifts in their strategies as a result of COVID-19, and new research suggests that they are becoming more willing to try new things in an effort to boost campaign effectiveness. In addition, 53% stated that they are going to be more innovative and open to trying something new.

Marketing Report 215

Marketing Report Effectiveness Campaigns Marketing Budget 215

HG Data

JANUARY 11, 2023

The post HG Use Case: Effective Competitor Displacement Campaigns appeared first on HG Insights. In this step-by-step video, Alyssa Barker, Associate Product Marketing Manager, demonstrates how HG Insights’ Market Intelligence solution can help sales and marketing teams focus on the best competitor displacement opportunities.

Effectiveness 98

Effectiveness Campaigns Marketing Management Video Marketing 98

Valasys

APRIL 10, 2024

Social media might be the internet’s most popular time sink, but it still doesn’t hold a candle to email in terms of marketing effectiveness. Crafting a successful email campaign is a surefire strategy to hit those KPIs and convert curious visitors into satisfied customers. How do you get one off the ground, though?

Email Campaigns 40

Email Campaigns Email Marketing Campaigns Effectiveness 40

Webbiquity

MARCH 14, 2019

Email marketing is one of the most cost-effective marketing tactics, if done correctly. Keep separate records for each marketing campaign, and each platform where you’re gaining subscribers. Collecting data on your various customer personas allows you to personalize your marketing campaigns. Guest post by Bibi Lauri Raven.

Email Campaigns 223

Email Campaigns Cost Ideal Customer Profiles Campaigns 223

Spiralytics

MARCH 25, 2021

In this post, we'll be answering the question (with examples): What does it take for a digital ad campaign to be effective? The post Most Effective Digital Ad Campaigns Agencies Have Produced appeared first on Spiralytics Inc.

Paid Search Agency 118

Paid Search Agency Advertising Agencies Ad Agencies Effectiveness 118

ClickDimensions

APRIL 15, 2021

Cross-selling and upselling campaigns are a great way to achieve this stickiness. When asked about the effectiveness of different types of email marketing messages, 49 percent of respondents said that they do not use cross-sell/upsell emails. Whether you are creating a cross-selling or upselling campaign, simplicity is essential.

Cross-Selling 119

Cross-Selling Campaigns Effectiveness Tips 119

KoMarketing Associates

JANUARY 16, 2018

New research shows that while marketers may think that their ad campaigns are substantial and effective, customers have different feelings on the matter. The results found that while 89 percent of marketers believe their campaign strategies are integrated, only 58 percent of customers agree.

Marketing Report 178

Marketing Report Campaigns Effectiveness Planning 178

SEMrush

DECEMBER 31, 1969

Learn how to create an effective marketing campaign, find the steps and stages that marketing teams should go through to achieve successful outcomes from their marketing campaign.

Campaigns 97

Campaigns Effectiveness Marketing 97

Bannerflow

SEPTEMBER 7, 2021

Car advertising campaigns are some of the most inventive around. So what did the dramatic fall in demand and production mean for car advertising campaigns? And with it came the latest complete with smart, engaging, multi-channel car advertising campaigns. The current state of car advertising campaigns. Volvo Trucks.

Advertisements 98

Advertisements Advertising Campaigns Effectiveness 98

SmartBug Media

APRIL 19, 2021

An infographic is defined as a visual image used to represent information or data, so it should come as no surprise to learn that infographics have become a marketing campaign staple in recent years. And, you bet your bottom dollar, marketing campaigns have become more fun (per the first sentence of this blog) because of it.

Campaigns 111

Campaigns Effectiveness Paid Search Agency Class 111

RDIGS

MAY 25, 2023

B2B intent data is a highly effective tool that can aid in achieving your ROI objectives. Through a thorough analysis of this data, enterprises can make well-informed decisions and customize their marketing tactics to effectively connect with their potential clients and existing customers.

Ideal Customer Profiles 52

Ideal Customer Profiles Intent Data Intent ROI 52

Fount Media

DECEMBER 16, 2022

With the rise of the internet and social media, email marketing has become one of the most popular and effective ways to reach out to potential customers. However, when it comes to marketing healthcare products and services, you need to consider a few extra things to ensure your campaign is.

Email Marketing 52

Email Marketing Effectiveness Campaigns Internet Marketing 52

KoMarketing Associates

OCTOBER 22, 2019

Ascend2 recently published its “Marketing Automation Integration” survey, and statistics showed that the majority of marketers (57%) want to improve campaign effectiveness through their marketing automation integration strategy.

Marketing Report 122

Marketing Report Marketing Automation Automation Planning 122

PureB2B

DECEMBER 12, 2023

Email marketing remains one of the most powerful tools in a marketer’s arsenal that can help capture audience’s attention and drive engagement.

Email Marketing 62

Email Marketing Creativity Effectiveness Campaigns 62

Sprout Social

DECEMBER 11, 2019

Influencer marketing campaigns can bolster our brands’ credibility, extend our message, lower our barrier to amazing content and impact our bottom line. Great influencer marketing campaigns are built on trust. Start your campaign by setting expectations. Keep believing the hype, fellow brand marketers. Learn more here !

Advertising Agencies 98

Advertising Agencies Campaigns Effectiveness Ad Building 98

accelerate agency

NOVEMBER 23, 2022

accelerate agency was awarded the Campaign Effectiveness Award for our work with Dialpad at yesterday’s 2022 US Agency Awards ceremony. These fantastic results were driven by the creation of hundreds of pages of optimized SEO content, and the acquisition of over 3,000 high authority links using a customized outreach campaign.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies Campaigns 52

accelerate agency

NOVEMBER 23, 2022

accelerate agency was awarded the Campaign Effectiveness Award for our work with Dialpad at yesterday’s 2022 US Agency Awards ceremony. These fantastic results were driven by the creation of hundreds of pages of optimized SEO content, and the acquisition of over 3,000 high authority links using a customized outreach campaign.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies Campaigns 52

accelerate agency

NOVEMBER 23, 2022

accelerate agency was awarded the Campaign Effectiveness Award for our work with Dialpad at yesterday’s 2022 US Agency Awards ceremony. These fantastic results were driven by the creation of hundreds of pages of optimized SEO content, and the acquisition of over 3,000 high authority links using a customized outreach campaign.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies Campaigns 52

Convince & Convert

JUNE 20, 2017

Or are you bursting with creative ideas for your social media campaigns, but stumped about ways to validate these ideas? Here are five ways you can come up with more creative campaigns to achieve your business goals today, no matter where you are in the campaign planning process. Are you experiencing a creative drought?

Social Media 163

Social Media Creativity Campaigns Effectiveness 163

SendGrid

JUNE 4, 2019

The post 11 Effective Welcome Email Campaign Examples appeared first on SendGrid. Your welcome email should excite and inspire your newest subscribers. Check out these examples and our tips for sending the perfect welcome email.

Email Campaigns 77

Email Campaigns Examples Effectiveness Campaigns 77

Hubspot

JULY 3, 2020

Account-based marketing (ABM) is transforming the B2B marketing and sales world because of its effectiveness in reaching high-value target accounts — but it's a difficult strategy to manage. Starting with your goals and mapping out a targeted plan is key to building an effective ABM campaign. What is Account Mapping? LinkedIn.

Account Based Marketing 101

Account Based Marketing ABM Ideal Customer Profiles Budget Programs 101

Launch Marketing

JANUARY 2, 2019

They can also be effectively used as a demand generation tool or in cross-channel marketing campaigns. More specifically, effective email marketing campaigns help your organization to: Stay top of mind via email nurture campaigns. A clear campaign goal will often solve the dilemma for you. Offer a clear CTA.

A/B testing 82

A/B testing Email Marketing Campaigns Effectiveness 82

Launch Marketing

MARCH 4, 2020

Get an extra boost on your campaign performance with our free Digital Marketing Guide for B2B Marketers eBook! What are the main reasons a B2B company should implement a PPC campaign? Jeff: Brand awareness, demand generation and ecommerce effectiveness are probably chief among the top reasons to implement a PPC campaign.

PPC 79

PPC Campaigns Effectiveness B2B 79

Heinz Marketing

AUGUST 20, 2019

Lately I have developed and launched quite a few LinkedIn Sponsored Content campaigns, so I thought “Why not write a blog post about it?” I’m not going to walk through step by step on how to set up a campaign because I think most people know how to do that and if not, here’s a YouTube video on how to get started.

Linkedin 68

Linkedin Efficiency Campaigns Effectiveness 68

Fount Media

AUGUST 26, 2022

It would help if you had the right tools and strategies to create a successful b2b marketing campaign. What are the three essential steps to creating effective b2b marketing campaigns?

B2B Marketing 40

B2B Marketing Campaigns Effectiveness B2B 40

ClickZ

DECEMBER 4, 2019

When working on a national campaign for a major retailer, it’s important not to lose sight of how valuable localizing that campaign is. This resulted in serving up over 39 million impressions during the first four months of the campaign, all of which were for customers within a mile of each retail location.

Allocation 88

Allocation CPA Cost per Acquisition Campaigns 88

Convince & Convert

JANUARY 6, 2015

It was this strategy that led Formstack to create our competitor alternative campaign. Here are a few things we learned about effective competitor campaigns that won’t endanger your reputation. Another page that hypes your benefits doesn’t differentiate this campaign from the rest of your site. Do Your Research.

Peer-to-peer 142

Peer-to-peer Campaigns Effectiveness Comparison 142

SmartBug Media

APRIL 9, 2019

In fact, back during monthly reporting week, I found that I’d more often run into the opposite problem: There was often an overabundance of information about each specific piece of an inbound marketing campaign, and I’d pull all of it. How Visitors Convert on the Campaign. Do you report on your inbound campaigns this way?

Campaigns 68

Campaigns Effectiveness Landing Pages Click Rate 68

TowerData

JULY 6, 2022

Back-to-school shopping is second only to holiday shopping for many retailers, with spending estimated to hit $849 per household in 2021 just for K-12 school supplies, apparel, electronics and accessories.

Email Campaigns 85

Email Campaigns Effectiveness Campaigns Spending 85

GreenRope

DECEMBER 9, 2021

6 Popular and Effective Video Types to Boost your Marketing Campaign. To help you out, we’ll go over some of the most popular and effective video types nowadays, providing some insights on their key features and the reasons why you’ll want them in your marketing strategy. Product Videos. Educational Videos.

Video Marketing 52

Video Marketing Effectiveness Campaigns Planning 52