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Dwell Time is the SEO Metric You Need to Track

Hubspot

I didn't know it at the time, but I was actually contributing to a powerful metric — dwell time. These interests help marketers make informed decisions about campaigns tailored to their customers' interests. Dwell time is the metric that runs through various search engine results pages (SERPs). What is dwell time?

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Content Marketing Strategy vs. Execution: Finding the Ideal Balance

Marketing Insider Group

Content marketing is a contact sport. Such is the life of a content marketer, where you must balance content marketing strategy vs. execution. You can’t “win” at content marketing without a solid strategy. A fruitful content marketing return for your organization requires both strategy and execution. Image: CMI.

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Video Marketing Statistics: What You Must Know for 2023

Optinmonster

Video marketing has undeniably been a dominant force over the past decade. Every year since 2015, Wyzowl has revealed its annual video marketing report. Now in its ninth edition, the study garnered responses from 528 participants, comprising both professional marketers and consumers.

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How to improve digital experience to grow revenue

Martech

“Having more scalability frees you up to work on capability development,” said Alp Mimaroglu, director of marketing for wholesale food distributor Sysco, at The MarTech Conference. It’s not just about ramping up marketing automation for messaging your customers. Also, training should also be scalable for new and current team members.

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How to Humanize Your Brand with Authentic Content

Marketing Insider Group

Marketing success boils down to one thing: your audience’s trust. Younger audiences are especially skeptical when it comes to believing marketing messages. User-generated content (UGC) has to be the most genius idea marketers have ever thought up. Add Authenticity with User-Generated Content. For one thing, it’s absolutely free.

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6 Ways to Bring More Value to Your Client Campaigns: Insights from Rachel Neff of Finn Partners

Brandpoint

The speed-to-market of the MAT and Premium MAT Releases allows for clients to try different terms, messages and assets to find what really fits for their audiences. What’s the dwell time on page? We have a client that’s in an extremely niche market — they have a very specific, narrow client-base that would even consider them.

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User Engagement Is the New SEO: How to Boost Search Rank by Engaging Users

Hubspot

The ongoing shift in Google's algorithm over the past decade indicates a new market focus on meeting user expectations. Dwell Time. The dwell time metric is determined by the amount of time a user spends on a page before navigating back to a search engine. Well-placed video enhances dwell time and boosts rankings.