Walker Sands

OCTOBER 6, 2020

With new technologies and a growing number of marketing channels to take advantage of, a strong integrated marketing strategy is key to building programs that effectively generate ROI. However, without a solid strategy in place, multi-channel efforts can become disjointed and prove ineffective in yielding the ROI benefits you’re aiming for.

Multi-Touch Attribution 52

Multi-Touch Attribution ROI B2B Marketing Multi-Channel 52

Inbox Insight

OCTOBER 5, 2020

Inbox Insight are excited to announce nominations for two categories in The Drum B2B Awards: Best Digital Campaign Best Use of Data/Insights. Inbox Insight and Automation Anywhere collaborated, using personalized multi-channel tactics to drive traffic and generate high-quality, multi-touch engagements. The Results.

Lead Ranking 91

Lead Ranking Multi-Channel B2B Lead Scoring 91

Madison Logic

AUGUST 31, 2023

Enter multi-channel account-based marketing (ABM). Multi-channel ABM helps you meet buying committee members where they are with a persistent and cohesive experience. Multi-channel ABM engages target accounts with a unified content and messaging strategy across the most frequently used digital channels.

Multi-Channel 52

Multi-Channel Account Based Marketing Advertising Channels ABM 52

Vidyard

MARCH 23, 2021

Learn more about the importance of measuring your videos’ performance against preset goals, as well as how to use your audience’s video metrics to determine if your videos are earning a return on investment (ROI). Measure Your Video Marketing ROI 6. Setting Goals to Help Determine the ROI of Video Marketing 7.1

Video Marketing 65

Video Marketing ROI Analytics CTR 65

Adobe Experience Cloud Blog

JUNE 5, 2019

In our previous posts about demand generation , we explored some of the ways to drive an effective demand gen campaign. For our final blog in this series, let’s talk about KPIs—because the cold, hard truth is without metrics, no other aspects of your campaign matter. She gives you the go-ahead, so you launch the campaign.

Demand Generation 134

Demand Generation Multi-Touch Attribution Relevance Demand 134

SmartBug Media

NOVEMBER 3, 2020

For marketers—especially those in B2B and/or who have a long sales cycle— campaign attribution is critical to understanding which channels are winners and which are dead weight. Why Campaign Attribution in Salesforce Is Important. Yet within all these touches is the holy grail of B2B KPIs: campaign ROI.

Multi-Touch Attribution 105

Multi-Touch Attribution Lead Ranking Marketing Attribution Full Circle Insights 105

Full Circle Insights

SEPTEMBER 12, 2022

Download eBook. With an influx of interest in creating personalized ABM campaigns, marketers everywhere are looking for help. Here are the benefits to consider: Increased ROI from ABM campaigns vs. other marketing efforts. Perhaps the primary reason that companies adopt ABM is because of the potential to increase ROI.

Account Based Marketing 98

Account Based Marketing ABM Full Circle Insights Ideal Customer Profiles 98

Valasys

OCTOBER 18, 2023

It enables businesses to track user behavior, measure the effectiveness of marketing campaigns, and make data-driven decisions. By understanding how users engage with your content and take action, you can refine your lead generation campaigns, enhance user experiences, and ultimately drive more conversions.

Lead Ranking 52

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 52

SmartBug Media

JUNE 22, 2020

Marketo’s advanced reporting tools allow you to set up either first-touch or multi-touch attribution to understand the success of your touchpoints. Create UTM fields in Marketo to easily capture parameters like source and campaign for each of your leads. Filter by source to explore performance by ad campaign.

Marketo 105

Marketo Multi-Touch Attribution Advertisements Advertising 105

Madison Logic

NOVEMBER 30, 2023

Most organizations want to drive immediate growth, and brand efforts take longer and are harder to measure and demonstrate ROI. Uncovering each account’s most effective channels, content, and advertising allows you to take a data-driven approach to campaign optimization to improve the ROI of your brand to demand efforts.

Demand 52

Demand Brand Identity Branding Work Management 52

Madison Logic

SEPTEMBER 21, 2023

Display advertising has a bad reputation, due to common misconceptions about its limited value in B2B campaigns. When used as part of a comprehensive data-driven, multi-channel account-based marketing (ABM) strategy, display ads are critical in reinforcing key messaging and delivering content to target accounts.

Display 52

Display Advertising Channels Account Based Marketing Advertisements 52

Tiecas

MARCH 21, 2024

Analyze data: Which show activities yielded the best ROI? We did a trade show campaign for an international manufacturer of bandsaws used in the metal casting industry. Proving the ROI of your industrial and manufacturing marketing efforts can be a major headache. Have a quick follow-up plan in place for hot leads.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Oktopost

NOVEMBER 23, 2020

Every seasoned B2B marketer knows that launching a new campaign can be a venture into the unknown. With the right metrics, you can build more effective campaigns, budget more accurately, and correctly calculate your ROI. If your marketing campaign isn’t getting people to visit your website, then it’s leading them astray.

Lead Ranking 127

Lead Ranking Marketing Qualified Leads B2B Marketing Sales Qualified Leads 127

Adobe Experience Cloud Blog

JULY 7, 2014

The ROI of your content marketing can feel as elusive as the mysterious Yeti – you might even doubt that it exists. Marketers struggle to find their content’s ROI for two reasons: 1) They don’t think about measurement upfront (during content creation) and then fail to create the right structure/framework to measure results.

ROI 48

ROI Content Marketing B2B Thought Leadership Multi-Channel 48

Bannerflow

JULY 30, 2021

Use real-time technology in your display campaigns. Not only that but you are able to preset brand guidelines across campaigns. Not needing to code – Creative automation tools code help duplicate the HTML of individual ads, meaning designers can create rich media campaigns easily. Use Rich Media widgets to beat banner blindness.

Display 98

Display Campaigns Work Management Marketing & Strategy 98

Adobe Experience Cloud Blog

FEBRUARY 19, 2016

Author: Mike Tomita Return on investment (ROI) is an important part of digital marketing (and really, almost every part of marketing)—it tells you whether you’re getting your money’s worth from your marketing campaigns. But first, you need to understand how you can effectively measure the ROI of digital advertising. .

Paid Content 48

Paid Content ROI Advertisements Advertising 48

Crimson Marketing

JANUARY 15, 2015

“As a marketer, you have to start looking at how is your campaign going to work across those different channels,” says Atri Chatterjee, CMO of leading automation company Act-On Software. Knowing what they want from each channel is half the battle, says Atri.

Demand Generation 100

Demand Generation Act-On Work Management Marketing Management 100

Lead Forensics

NOVEMBER 7, 2023

It’s a known fact that attributing lead generation results for ROI is difficult, and without a multi-touch approach, this will remain a consistent challenge; but measuring lead generation doesn’t have to be so testing. Find out more- book your free demo today!

Lead Generation 52

Lead Generation Lead Ranking Lead Scoring Work Management 52

Content Standard

MARCH 21, 2022

Whether you’re planning a large-scale, multi-touch campaign or starting small with one channel or audience segment, these three personalization examples can help inspire your strategy: Netflix serves as one of the most well-known examples of a brand with successful, robust personalization. Looking for more examples?

Planning 123

Planning Personalization Marketing & Strategy Multi-Touch Attribution 123

The Lead Agency

OCTOBER 23, 2017

Measuring the success of your campaigns by revenue, sales statistics or engagement metrics alone is no longer a relevant way to evaluate your marketing activities. The theory is that marketing attribution can help determine what campaigns are effective in generating quality leads for the business. Single Touch Attribution Models.

Marketing Attribution 83

Marketing Attribution Top of Funnel Multi-Touch Attribution Work Management 83

Adobe Experience Cloud Blog

JUNE 5, 2019

In our previous posts about demand generation , we explored some of the ways to drive an effective demand gen campaign. For our final blog in this series, let’s talk about KPIs—because the cold, hard truth is without metrics, no other aspects of your campaign matter. She gives you the go-ahead, so you launch the campaign.

Demand Generation 48

Demand Generation Multi-Touch Attribution Relevance Demand 48

The Point

MAY 14, 2012

The keys to marketing automation ROI lie not in features but in strategy, collaboration, metrics, and the development of more sophisticated, multi-touch, triggered campaigns. Unfortunately, that pressure can steer marketers into a premature focus on mere process efficiencies and basic, tactical campaigns.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Marketing Report Automation 100

Adobe Experience Cloud Blog

OCTOBER 4, 2012

by Jon Miller One question we hear all the time from customers is how to measure the ROI of social media. While I won’t talk here about the ROI of all social media, I do want to drill into the return on paid social media advertising. Check out the Marketo Revenue Rockstar decal campaign. LinkedIn Advertisements.

Paid Content 48

Paid Content Paid Social Agency Social Media ROI 48

Martech Advisor

JANUARY 9, 2020

The daughter coming back from University downloads it on their laptop and airplay it to the big screen later in the week. Precise identification of a target audience is critical for reaching the audience with minimum waste while maximizing the success of an ad campaign. Their teenage son watches it on their iPhone.

Multi-Touch Attribution 64

Multi-Touch Attribution Ad Frequency Television marketing Multi-Channel 64

Rollworks

FEBRUARY 9, 2022

Once you have that data-backed target account list, you can kick off campaigns alongside your sales team to help move them through this more focused funnel. You should be meeting to approve target account lists and establish goals for ABM tactics and campaigns. Run personalized, funnel stage-specific ad campaigns.

Account Based Marketing 52

Account Based Marketing ABM Tactics Ideal Customer Profiles 52

Adobe Experience Cloud Blog

SEPTEMBER 17, 2015

I believe pipeline/cost is more important than ROI for marketing metrics. While ROI depends on multiple factors, some of which are out of marketing’s hands, such as sales performance and capacity, the Golden Ratio is measured primarily on marketing aptitude—the ability to deliver pipeline across certain channels. What We’ve Learned.

Multi-Touch Attribution 48

Multi-Touch Attribution Marketo Multi-Channel Thought Leadership 48

Valasys

FEBRUARY 26, 2020

The method of advertising that leverages digital ad campaigns to target highly-specific accounts with the most promising revenue potential is called account-based advertising. According to the ITSMA survey, almost 85% of marketers measuring ROI say that ABM outperforms other marketing investments.

Advertisements 59

Advertisements Advertising Account Based Marketing B2B 59

Martech

SEPTEMBER 28, 2021

Having all of this customer device, channel and behavioral data in one place allows brand marketers to more accurately measure the reach and frequency of their campaigns, and analyze how different ads and marketing tactics perform across channels. Click here to download! Enhanced cross-channel attribution and campaign tracking.

Marketing Automation Services 115

Marketing Automation Services Privacy Enterprise Management Work Management 115

Contently

JUNE 29, 2017

Welcome to a special Fourth of July edition of Ask a Content Strategist, where I finally answer the question: What’s the ROI of wearing an American Flag romper all weekend in the Hamptons? This is a pretty simplistic explanation of one way to think about multi-touch attribution. not more top-of-funnel content.

Top of Funnel 134

Top of Funnel Lead Ranking Lead Scoring Multi-Touch Attribution 134

SWZD

OCTOBER 6, 2017

Half of B2B marketers have at least tested multi-touch attribution models. In this month’s newsletter we feature resources that will help you gain value from analytics, and include tips from Slashdot’s Michael Krieger on how to select content and media channels for your best campaign ROI. Download The Ebook.

Marketing Attribution 54

Marketing Attribution Multi-Touch Attribution Demand Sales Qualified Leads 54

SalesIntel

JULY 12, 2021

Such responses could include inbound calls or emails, interacting with a chatbot, submitting a survey or contact form, sharing the company’s content on social media, downloading an ebook or a whitepaper, or registering for a webinar. This lead generation is a result of the intended audience’s response to marketing activities. Request Demo.

Sales Management 52

Sales Management Paid Search Agency Webinar Metrics Companies 52

SWZD

OCTOBER 6, 2017

Half of B2B marketers have at least tested multi-touch attribution models. In this month’s newsletter we feature resources that will help you gain value from analytics, and include tips from Slashdot’s Michael Krieger on how to select content and media channels for your best campaign ROI. Download The Ebook.

Marketing Attribution 48

Marketing Attribution Multi-Touch Attribution Demand Sales Qualified Leads 48

Lead Liaison

MARCH 7, 2017

Integrate Email Campaigns. We can also help you measure the true ROI of your investment in a 3rd party email system. Create/Integrate Downloadable Content. Run sophisticated targeting and retargeting campaigns. Run responsive marketing campaigns. Develop stronger marketing ROI.

Lead Liaison 50

Lead Liaison Multi-Touch Attribution Top of Funnel Multi-Channel 50

LeanData

JANUARY 29, 2016

First-touch attribution. Last touch. Conversion touch. Multi-touch. There were six marketing touches. In a first-touch model, the entire $120,000 of credit goes to the initial person in an account who showed up on your radar. The same thing happens in the last-touch model. Time Decay.

Marketing Attribution 45

Marketing Attribution Lead Ranking Multi-Touch Attribution Trade Show 45

Computer Market Research

SEPTEMBER 27, 2018

Channel partners, on the other hand, have the contact information of end users but do not have the resources to create marketing campaigns. At the same time, channel partners are able to leverage co-branded campaigns and assert themselves as influencers within their network. Synchronized Channel Marketing solves all these problems.

Marketing Automation Services 60

Marketing Automation Services Marketing Management Advertising Channels Advertising Agencies 60

Valasys

JULY 1, 2021

Running omnichannel campaigns that are consistent and personalized. Marketers can easily and quickly clone their successful campaigns with minimal effort. j) Personalized Omnichannel Campaigns. 3) Campaign Planning & Deployment Across Omnichannel. c) Omnichannel Campaigns for Providing Seamless Experiences.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

Computer Market Research

SEPTEMBER 27, 2018

Channel partners, on the other hand, have the contact information of end users but do not have the resources to create marketing campaigns. At the same time, channel partners are able to leverage co-branded campaigns and assert themselves as influencers within their network. Synchronized Channel Marketing solves all these problems.

Marketing Automation Services 60

Marketing Automation Services Marketing Management Advertising Channels Advertising Agencies 60