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Google Marketing Platform launches new API with enhanced capabilities

Martech

Google Marketing Platform rolled out a new API with enhanced capabilities for organizational administrators. The new features make it easier for marketers to track their campaigns and get better insights into priority properties for more effective optimization. What is Google Marketing Platform? Why we care. Get MarTech!

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What Is the Difference Between Google Ad Manager and Google Marketing Platform?

Valasys

Google Ad Manager and Google Marketing Platform are two of Google’s most well-known tools for marketing and advertising. The primary aim of these tools is to help businesses identify their target market and meet their marketing goals. Provide insights into ad performance and helps brands optimize their campaigns.

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Programmatic Advertising Glossary & Brief History

Digilant

Experts no longer question the validity of programmatic marketing or if advertisers use it. Instead, people now look to the future to see how they can work to combat any drawbacks people face to grow programmatic marketing and to help advertisers reach their audiences even better. billion in 2007).

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Google Ads Vs Google Marketing Platform: which is best for your display ads?

Bannerflow

Fundamentally, Google’s online tools are a key component of how many marketing teams work. However, for the uninitiated marketer, publishing your display advertising via Google can be a confusing experience. A history lesson: Google AdWords and DoubleClick. Next on the agenda is DoubleClick, which Google bought for $3.1

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Guide to B2B Marketing Resources for 7 Paid Platforms

KoMarketing Associates

Digital marketing is constantly changing and evolving – and as it does, more and more platforms are becoming part of the marketing mix. To help our fellow B2B marketers in their paid efforts, we compiled a thorough list of resources and guides for seven paid platforms. Google AdWords and Bing Ads. Image Source: [link].

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Apple is Making Tracking Harder: What Parse.ly Users Can Expect

Parse.ly

These changes are leaving marketers scratching their head about what to expect. In June 2023, Apple publicized forthcoming privacy changes , met with mixed reactions, particularly from marketers and media professionals. How do Apple’s changes affect campaign tracking and attribution? General Manager John Levitt. “As Most Parse.ly

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When Did Programmatic Advertising Start: A History Lesson

Rev

These days, marketers dream of numbers like that: the holy-grail of a bygone era. With this big 90s boom, servers needed to be created just for ads – DoubleClick, who is still around today, was the first in the field as a supplier. Display Ads & DoubleClick. It’s a slippery slope, my friends. But it works. .