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The Point

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ABM is a Strategy, Not a Campaign.

The Point

In the agency business, such as ours , this has led in turn to a notable uptick of interest in what are often called (by the client): “ABM Campaigns.” There’s only one problem: there really is no such thing as an “ABM Campaign.”. Instead, let’s call such programs “target account campaigns.” Click To Tweet. •

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Origami Logic Scores Gold with “Brand Olympics” Campaign

The Point

During the Olympics, many global brands run extensive campaigns, sometimes putting a large percentage of their yearly marketing budget towards these efforts. Throughout the games in Rio, Origami Logic tracks marketing activities by both Olympic sponsors and non-sponsors, and highlights results on a campaign microsite developed by Spear.

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Report: What’s Working in Email Marketing

The Point

What are the most effective strategies for email marketing campaigns, such as subscriber segmentation and personalization? Marketers are better off segmenting messages and campaigns by 2-3 key personas. Why is it important to optimize email displays across all devices and what is the best way to accomplish that goal?

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Improving Demand Gen Performance with CRO

The Point

Increasingly, however, it’s being leveraged as an effective, affordable way to maximize campaign performance across a range of different demand generation channels. Diligently applied, CRO can increase conversion rates over time by up to 2-10x and dramatically impact the ROI from campaigns and media spend.

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The Impact of New Google & Yahoo Deliverability Rules on Purchased Lists

The Point

A client asks: “We recently purchased a list of email addresses from a reputable vendor for use in a campaign targeting competitive installations. How should we approach the campaign differently?” Do the new Google/Yahoo deliverability rules make using a third-party list too risky?

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How Should I Market to Purchased Lists?

The Point

When contacts engage with that first layer of ads, run retargeting ads across LinkedIn, Facebook, and Google Display Network offering different content assets to spark additional engagement. You could expand the reach further by using the same list to run account-targeted ads via a programmatic network or content syndication. Click To Tweet.

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8 Common LinkedIn Advertising Mistakes

The Point

At our demand generation agency , LinkedIn advertising is a staple of most client campaigns, and yet when we propose LinkedIn to clients, we often hear comments to the effect of: “We tried and couldn’t make it work.” is its ability to target specific audience demographics: job title, industry, etc. Non-Content Offers. Only testing will tell.