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B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity

James Creech has a unique perspective on influencer marketing. As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. So who better talk to about the similarities and differences between B2C and B2B influencer marketing? The Best Influencer Marketing Platforms for B2B and B2C.

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Top benefits of using self-serve programmatic

Choozle

Self-serve programmatic advertising has made quite an impact in the marketing world over the past several years. Automated software platforms reduce the need for multiple services to operate campaigns while simultaneously making information about the campaign available in real-time. Jump to: Campaign and client performance.

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Who is teaching the CMO how to sell?

ViewPoint

Debbie Qaqish is Principal Partner and Chief Revenue Marketing Officer for demand generation agency, The Pedowitz Group. A nationally recognized thought leader and innovator in revenue generation, Qaqish has over 30 years of experience helping organizations connect marketing to revenue. Who is teaching the CMO how to sell?

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Versium Announces Major Corporate Milestones and New Hires

Versium

Maker of automated predictive marketing solutions bolsters executive team with new VP of Sales and VP of Engineering, expects to double employee headcount by end of year. Sherman was previously the chief marketing officer at Point Inside and headed Amazon’s highly successful “Selling on Amazon” third party retailer program.

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Tailwinds for Marketing Automation Software - Insight from CRM Analyst Lauren Carlson

The ROI Guy

In a recent blog post from Software Advice's Lauren Carlson , this emerging CRM analyst indicates how hot the market for marketing automation software has become, and although the niche was timid several years ago, marketers are now adopting these systems aggressively. Sales cycles are longer in a down economy.

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Will You Abandon Your Friends to Seek Real Relevance

Convince & Convert

Obviously the publishing business is disintermediated, and we understand that. You and I have the rare luxury of doing this for a living, but take an average marketing director or average CEO. ” Should we be publishing sequential chapters in eBook format or things of that nature? But is long form publishing counter-cyclical?

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Programmatic Ad Buying: What Does It Mean for B2B Marketers?

The Point

You could make the case, as I will, that of all the new technologies to enter the marketing technology landscape of late, the two with the potential to have the biggest short-term impact for B2B marketers are Predictive Analytics and Programmatic Ad Buying. HS) Hi Andrew. Let’s start with a definition. contextual targeting.