Sprout Social

JULY 21, 2022

Disappearing content is a great way to add excitement and urgency to your marketing campaigns. Examples: Pocket (pictured above), Digg, Pinterest and Mix. With Sprout, you can share content across major social channels, engage with your audience and track the performance of your social media campaigns from one location.

Social Media 145

Social Media Social Marketing Media Curation 145

Hubspot

MARCH 3, 2020

And we've seen examples of companies that saw phenomenal ROI after a social media campaign. HubSpot's analytics tools offer social reports that compare the performance of multiple social channels to measure campaign performance. Here's a screenshot of how campaign data looks on Mailchimp. With social media analytics tools.

Social Media 99

Social Media Budget Programs Analytics Work Management 99

Tomorrow People

SEPTEMBER 13, 2012

The recent sale of former social media darling Digg for $500,000 (it was valued at $175m four years ago) is a timely reminder that in the world of social media , nothing is forever. Conclusion: Stop to consider if your campaign can be used for evil, as well as good. Careful planning of a social media campaign is essential.

Social Media 120

Social Media SIC Media Peer-to-peer 120

Webbiquity

APRIL 20, 2010

Simms Jenkins outlines five shifts in email marketing fundamentals and how these developments should influence new campaigns. 10 Ways to Get More Clicks in Your Email Campaigns by VerticalResponse. MarketingSherpa’s 2009 Email Awards Gallery: Get Inspired by These Exceptional Campaigns by MarketingSherpa. Post this on Diigo.

Tactics 100

Tactics Email Marketing Marketing Strategy Marketing & Strategy 100

Webbiquity

JANUARY 27, 2011

It has the necessary tools and capabilities for very basic marketing activities such as limited email marketing and campaign management. However, the verdict is that Salesforce.com is a great place to start with marketing automation. However, as your company grows, your marketing activities might need to scale as well. Share this on Bebo.

Marketing Automation Services 100

Marketing Automation Services Marketing Management Salesforce.com Marketing Automation 100

seo.co

FEBRUARY 15, 2022

Let’s take a look at each important facet of making a blog a worthwhile and profitable endeavor in your greater marketing campaign. Social sharing and bookmarking sites, like StumbleUpon, Digg, and Reddit, are all valuable places to post your content. Preparing Your Blogging Platform. The platform. Use Social Bookmarking Sites.

Paid Content 117

Paid Content Traffic RSS Blogger 117

Buzz Marketing for Technology

JULY 21, 2010

Add in webinars and in person events, calling plans, telesales, SEO, PPC campaigns, promos, price incentives, spifs for the sales force and you have a recipe for leakage in the system that is hard to account for. Probably not. And can you optimize across all media? – no – with the fragmentation of media because of social. Tweet This!

Resource Management 100

Resource Management Work Management Planning Digg 100

Buzz Marketing for Technology

JANUARY 12, 2010

Check out this campaign from Greenpeace for the answer. Advertising guru Russell Davies praised Greenpeace’s handling of the campaign as “one of the defining moments in New Media marketing.&# Ok so what does a humpback whale have to do with marketing? Tweet This! Share this on Facebook. Share this on Linkedin.

Digg 100

Digg Advertising Agencies Buzz PR 100

Buzz Marketing for Technology

JULY 14, 2010

Well its summertime, a time when we turn down the volume of campaigns and look at the business impact we were able to drive. It’s my favorite time of year to reassess based on our stated strategy and tweak our tactics to match. But can you really get a good handle on the business impact in real time? Not really. Tweet This! No related posts.

Marketing Proposals 100

Marketing Proposals Digg Budget Programs Planning 100

Buzz Marketing for Technology

FEBRUARY 23, 2010

So then it becomes a question of where to start with Mobile and I have been working on this for a while now incorporating Mobile into some of our campaigns. Note: Avaya sells mobile solutions to businesses so I feel its my role to live by example and demonstrate to our potential clients how this might work. Tweet This! Share this on Facebook.

Mobile Marketing 100

Mobile Marketing B2B Marketing SMS Mobile Advertising 100

Webbiquity

FEBRUARY 14, 2010

Tags: Marketing Automation and Demand Generation accelerator campaigns Brian Carroll Content Marketing definitive guide to lead nurturing demand generation lead scoring marketing automation Marketo ROI of lead nurturing Scott Albro.

Lead Nurturing 100

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 100

Webbiquity

FEBRUARY 25, 2011

Three strategies for improving quality score, which results in high ad positions with low cost per click (CPC), such as creating small, tightly focused ad groups (“breaking down your campaigns and ad groups into smaller ad groups…allows you to write more relevant ads for a select number of keywords in your ad group.

Search Engine Marketing 100

Search Engine Marketing Cost per Acquisition Search Marketing Cost Per Click 100

Valasys

DECEMBER 20, 2018

Dribble Pocket Digg Reddit Slashdot We Heart It Paper.li It will take a while before you fully figure out which resources and tactics would be best used to promote your site and to include into your overall SEO campaign. Some of these sites are: Pinterest scoop.it Conclusion.

Best Practices 61

Best Practices Digg Keywords Network Marketing 61

Buzz Marketing for Technology

MAY 11, 2010

Social Media is not a campaign it’s a commitment! Share this on del.icio.us. Share this on Reddit. Stumble upon something good? Share it on StumbleUpon. Send this page to Print Friendly. Email this to a friend? Related posts: Social Media will Disrupt every Function in your Company We are at an interesting inflection point with Social Media.

Social Media 100

Social Media Media Digg Linkedin 100

Buzz Marketing for Technology

MARCH 30, 2010

And I stumbled upon this concept while working on a Facebook Ad campaign. Frankly that’s buyer persona gold for free from your Facebook Ad campaign. Let me know if you have tries this and how it worked out for you – who knows you might even be a case study in my upcoming book! Tweet This! Share this on Facebook. Share this on Linkedin.

Buyer Personas 100

Buyer Personas Facebook Advertisements Advertising 100

Writing on the Web

NOVEMBER 23, 2010

CoTweet holds the distinction of being the Twitter app of choice for some of the largest corporations that have finally begun to take their Twitter campaigns seriously, including Ford, Dell, Whole Foods, Salesforce.com and and several others. Louise Baker ranks online degrees for Zen College Life. Blog this on Blogger. Share this on Facebook.

Twitter 100

Twitter Enterprise Management Content Marketing Marketing Management 100

Buzz Marketing for Technology

FEBRUARY 16, 2010

Social Media is not a campaign it’s a commitment! Your Content engine should be able to answer all these questions – and when you do then you will be able to use your Content as Media! Tweet This! Share this on Facebook. Share this on Linkedin. Share this on del.icio.us. Share this on Reddit. Stumble upon something good?

B2B Marketing 100

B2B Marketing Media B2B Digg 100

Webbiquity

JULY 21, 2010

Include built-in incentives for recipients to share your coupons as Six Flags Great Adventure did for its “buy one, get one free” campaign. • • Hook into the viral effect of email by offer up great summer deals. You don’t need to be Coppertone to reach people during the summer months. If possible, emphasize events recipients can go to.

Email Marketing 100

Email Marketing Tips Digg Trade Show 100

KoMarketing Associates

JANUARY 22, 2015

RSS Readers such as Feedly , Digg Reader , or Hootsuite’s RSS Syndicator. For larger content marketing campaigns, such as tie-ins to an event marketing program or research report, the identification of publishing platforms takes on a third level of complexity. Swayy for personalized content discovery. Measure Performance.

Budget Programs 120

Budget Programs B2B Marketing Content Marketing Effectiveness 120

Buzz Marketing for Technology

NOVEMBER 17, 2009

For example I get: Social Media reports, Blog data reports, Website data reports, Campaign data reports, Launch result reports, Traditional Media reports, Lead reports and of course Budget reports to name just a few. But for most B2B marketers like myself – we tend to optimize by the channel of data that we have. Tweet This!

iCrossing 100

iCrossing CMO Digg Enterprise Management 100

Webbiquity

FEBRUARY 4, 2011

failing to test, failing to properly tag non-Google paid search campaigns, and one I’ve seen a few times—failing to track on-site search. While a few of the mistakes that Tom Funk identifies here are specific to ecommerce sites, most apply more broadly as well, e.g, Share this on Bebo. Subscribe to the comments for this post?

Analytics 100

Analytics Marketing Analytics Tools Digg Best Practices 100

Webbiquity

JUNE 15, 2010

A political campaign starts when a candidate announces that he or she is running for a specific office, and ends with the election. In marketing, advertising campaigns utilize a defined set of creative elements over a specified time period. That can’t be automated. This word implies a defined beginning and end.

Social Media 100

Social Media Media Marketing Automation Services Budget Programs 100

Webbiquity

SEPTEMBER 7, 2010

Before starting with the execution of lead nurturing campaigns, you need to spend time planning. It is the basis of any good nurturing campaign since you will building your nurturing campaign content and messages on each step of the buying cycle. There are different objectives possible from a lead nurturing campaign.

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Buying Cycle Lead Scoring 100

Writing on the Web

NOVEMBER 11, 2010

“All successful marketing campaigns – whether using primeval or post-digital technologies — have responded to this phenomenon.” ~ Dr. Bob Deutsch, cognitive anthropologist, BrainSells.com. Purchasing decisions are never driven by logic alone. Emotion and narrative are key, they are the very structure of mind and of human nature.

Personalization 100

Personalization Content Marketing Brand Identity Branding 100

Buzz Marketing for Technology

JUNE 30, 2010

This is great in a world of tightening budgets and ROI on every campaign but getting the customer up the scale from Awareness to Consideration to Purchase is just part of the deal now that social media has arrived. I would argue (and so did Josh) that the real work comes on Day 2 of the customers purchase. Tweet This! Share this on Facebook.

Digg 100

Digg Paid Search Agency Acquisitions Budget Programs 100

Buzz Marketing for Technology

SEPTEMBER 22, 2010

It’s your most pure form of customer advocacy and lot easier and cheaper to save an existing customer than it is to do constant marketing campaigns to get new, ambivalent customer to sign up with your company! Bravo AT&T! Email this to a friend? Subscribe to the comments for this post? Share this on Facebook. Tweet This!

Paid Search Agency 100

Paid Search Agency Social Networks Digg Buzz 100

Webbiquity

JANUARY 28, 2011

How can you use AdWords reports to fine-tune campaigns? How can you optimize campaigns using search funnels? Four ways to generate actionable data from Adwords Search Query Reports, such as finding new keywords from phrase variations and synonyms, and identifying negative keywords to add to campaigns. “Image ads (a.k.a.

Adwords 100

Adwords Paid Content Paid Search Agency Tactics 100

Buzz Marketing for Technology

MAY 6, 2010

Think about it – its totally possible to take some public attributes from someone’s Facebook profile and create a Facebook ad campaign (shameless plug – I am in the middle of writing my 3rd book – Facebook Advertising for Dummies – due out this fall by Wiley – which is why this is so exciting to me!). Last week the clever folks at G.1440

Advertising Agencies 100

Advertising Agencies Cost Per Click Advertisements Advertising 100

Webbiquity

JUNE 17, 2010

Two months down the road, the AdWords campaign was in trouble. Sugar wasn’t going to like this, and as the old saying goes, hell hath no fury like a woman with an underproducing SEM campaign. I tried running the numbers by campaign, by CTR, by landing page—everything seemed random. “No sweat, Sugar,&# I said.

SEM 100

SEM Adwords CTR Search Engine Marketing 100

Webbiquity

NOVEMBER 2, 2010

She provides an excellent taxonomy of the social media landscape, categorizing the different types of social media tools into: • Social News Sites (Digg, Reddit, Kirtsy, etc.). Li addresses social media at all levels, from grand strategy to nitty gritty tactics. Social Networking (Facebook, MySpace, LinkedIn, etc.). Social Events (e.g.,

Social Media 100

Social Media Social Marketing Media Planning 100

Webbiquity

DECEMBER 16, 2010

In Maverick Marketing: Trailride into the Wild West of New Marketing , Tom Hayes invites readers on a gallop through the new west of innovative marketing campaigns, to help generate new ideas to stand out from the herd… The Truth About Search Engine Optimization by Rebecca Lieb. Check out the Webbiquity bookstore. Share this on Bebo.

Social Media 100

Social Media Social Marketing Emarketing Media 100

Buzz Marketing for Technology

MARCH 18, 2010

If you are focused on crisis management you need a solution built on continuous data capture, but if you are seeking more episodic or campaign analysis, you can settle for a platform that collects data at more regularly scheduled intervals. What technology will you need to support your listening goals? Tweet This! Share this on Facebook.

Work Management 100

Work Management Social Media Marketing Management Social Marketing 100

Webbiquity

APRIL 19, 2010

Ongoing vs. campaigns: Traditional marketing often revolved around campaigns, such as a defined run period for a specific advertisement or series of ads, that had a clear beginning and endpoint. Try using a blog specifically for a campaign and you’ll end up with an abandoned blog and disillusioned readers. Tweet This!

Social Media 100

Social Media Social Marketing Media B2B Thought Leadership 100

Webbiquity

APRIL 7, 2010

Laurie Sullivan details results of an iProspect study quantifying how “display ads and search work together to provide a bigger impact on campaigns.&#. These ads are separate from your traditional campaign-level geo-targeting in AdWords.&#. Study Confirms Display Ads, Paid Search Work in Concert by MediaPost Online Media Daily.

Search Engine Marketing 100

Search Engine Marketing Paid Search Agency Search Marketing SEM 100

Webbiquity

JANUARY 24, 2011

A realtime social search engine that pulls current and recent results for any term from Twitter, Facebook, Google Buzz, Digg and Delicious. Wildfire is designed to enable organizations to easily create branded interactive campaigns (e.g. A free service for setting up, promoting and hosting Twitter chats. Other Cool Web Tools.

Social Media 100

Social Media Tools Buzz Media 100

Webbiquity

FEBRUARY 14, 2010

Although the improved UI is the big change, the new version also adds integration with SalesForce.com for AdWords campaigns and improved lead generation capabilities. The company made the announcement at Salesforce.com’s Dreamforce conference in San Francisco. Share this on del.icio.us. Post this on Diigo. Share this on Reddit.

Manticore 100

Manticore Marketing Automation Services Lead Generation Marketing Automation 100

Webbiquity

JANUARY 10, 2010

9 things you MUST know before you start any conversion rate optimization by Search Engine People. Though this post is aimed primarily at b2c e-commerce sites, b2b marketers may find a few useful takeaways as well. .&# Share this on del.icio.us. Post this on Diigo. Share this on Reddit. Stumble upon something good? Share it on StumbleUpon.

Search Engine Marketing 100

Search Engine Marketing Search Marketing Cost per Lead Tips 100