Remove campaign
article thumbnail

Video for differentiation, stick to one differentiator

Biznology

According to Gartner analyst Hank Barnes , most technology marketers know they need to emphasize differentiators—so they make a list of them. Spotlight your differentiator by comparing it to something the prospect knows. Why not use video for differentiation? Explainer videos can be differentiator videos.

article thumbnail

How to win the war of B2B marketing differentiation

Tomorrow People

B2B brands must fight to differentiate their content marketing and emerge victorious instead of playing the Game of Clones.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Website Heatmaps Make a Killer Content Marketing Campaign

Spiralytics

You create a well-strategized content marketing campaign with some fancy design, and it feels like you are on the right track. So what can you do to generate more traffic via your content marketing campaigns? You might think, “How good it would be to have a tool that can show how users interact with our campaign.”

article thumbnail

Why your content marketing strategy is failing — and how you can up the ante with a dose of differentiation

Tomorrow People

If differentiation and bravery in a content marketing strategy is crucial why are 42% of marketers not brave enough to really stand out and what’s holding them back? “To To make headway in a flatlining economy, businesses need to reconsider how they are perceived in their markets.”. Grand or bland?

article thumbnail

Why Gifting is the Secret to Successful ABM Campaigns

The digital landscape is getting more and more crowded, and marketers are looking for creative ways to reach customers. Creating a successful ABM campaign isn’t easy. This strategy can help you stand out and be the key differentiator in a crowded field. Let’s introduce gifting. It’s the missing piece to any ABM strategy.

article thumbnail

From Leads to Sales: How Drip Marketing Email Campaigns Work

Salesforce Marketing Cloud

And with drip marketing, emails don’t have to live on an island unto themselves. A marketer’s job is to find and understand high quality leads, then help convert them to sales. Drip marketing is a solution for that, since it focuses on “dripping” emails into inboxes over time. Why use drip campaigns?

article thumbnail

Disappointed with your content marketing? Discover the challenges keeping B2B marketers from achieving differentiation and how to fix them.

Tomorrow People

How does differentiation apply to content marketing and what’s stopping you getting attention in a crowded B2B landscape? Well, quite a lot… Read on and find out what’s holding most marketers back and what they can do about it.