Go Beyond SEO

MARCH 13, 2024

In today’s digital age, social media has become a powerful tool for businesses to connect with their target audience and establish a strong online presence. From engaging your target audience to leveraging social media advertising , we will cover it all.

Social Media 78

Social Media Media Brand Identity Branding 78

Navigate the Channel

JANUARY 29, 2024

However, the success of your social media marketing efforts hinges on one crucial question: Are you targeting the right people? Understanding the Power of Social Media Social media platforms such as Facebook, LinkedIn, Twitter, Instagram, and Pinterest have revolutionized the way we communicate and promote ourselves or our businesses.

Social Media 65

Social Media Media Demographics FAQ 65

Pam Didner

SEPTEMBER 21, 2022

That means managing content for a company can feel like herding cats – blog posts have been written, Facebook pages have been updated, sales collateral has been created, and product information has been uploaded to websites. Who is your target audience, for example? That’s what we’ll be discussing today. Gear up to get organized.

Planning 90

Planning Work Management Product Content 90

Sprout Social

OCTOBER 10, 2019

With over 313 million monthly active users and a young demographic to boot, Twitter is a great platform for most marketers. Starting up a Twitter page for your company is easy. Anyone can come up with a Twitter handle, upload their profile photo, fill out their bio and send out their first Tweet. Networking.

Twitter 109

Twitter Marketing Strategy Marketing & Strategy Tips 109

Hubspot

FEBRUARY 20, 2019

When you begin implementing a social media strategy for your business, one of the first questions you'll ask yourself is this one -- Should my business be on Twitter, or Facebook? Twitter, on the other hand, is used to share ideas, real-time information, and trending news. Twitter vs Facebook Users. The total number of U.S.

Twitter 78

Twitter Facebook Business Paid Search Agency 78

SocialPilot

MARCH 11, 2024

These hurdles often hinder marketers’ efforts and impede campaign success. This approach aims to help brands discover the most relevant influencers and create content that resonates with the ideal customer persona while measuring campaign performance in real time. However, this is not the case with AI.

Marketing AI 76

Marketing AI Advertising Agencies Planning Work Management 76

Launch Marketing

MARCH 2, 2023

Online advertising has become a staple in B2B marketing strategies and as a marketer, you must take a strategic and targeted approach to decide where to invest your online marketing budget. Alternative options such as Facebook or Twitter are more commonly used for organizations marketing directly to consumers.

Paid Search Agency 118

Paid Search Agency Linkedin B2B Marketing Ads 118

SocialPilot

MARCH 12, 2024

It was 2019, when Microsoft ran an integrated marketing campaign with Carlsberg. The essence of Integrated Marketing campaign lies in the fact that despite the cross-platform variance in execution, the coherence of the message is retained all throughout. What is an Integrated Marketing Campaign? And it was an instant hit.

Paid Content 83

Paid Content Campaigns Examples Advertising Agencies 83

Contently

APRIL 6, 2023

By understanding the needs, wants, and behaviors of your ideal customers, you can tailor your messaging and campaigns to better resonate with them. The campaign encouraged women to join Dove on the mission to turn to more positive and accepting beauty messages. The message resonated with women, resulting in the following: 36.8

Buyer Personas 164

Buyer Personas Template Psychographics Customer Surveys 164

Convince & Convert

NOVEMBER 30, 2023

Social media advertising is a great way to quickly generate new customers and create a social media buzz around your (new) product. ChatGPT: Fine-tune your copy and targeting ChatGPT is a tool you can use pretty much for anything, including improving your social media advertising campaigns.

Social Media 105

Social Media Advertisements Advertising Tools 105

Spiralytics

FEBRUARY 7, 2024

So, if your social media team is overwhelmed, a simple tool is all you need to improve productivity and make social media management fun and relaxing again. Today, these can be several, such as Instagram, Facebook, X (formerly Twitter), TikTok, and others. What is Social Media Automation? Automation comes to the rescue again!

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

ConvertKit

MAY 28, 2021

So how are your digital products supposed to stand out from the competition? You’ll need to grow your email list and market your products strategically if you want to build a lasting connection that turns into sales. ConvertKit Commerce is ready-made to help you sell digital products. Twitter is another solid option.

Paid Content 124

Paid Content eCommerce Email Marketing Tactics 124

Martech

MAY 26, 2022

Google Ads is reminding advertisers about some changes to its audience targeting and reporting features. Advertisers will be able to reuse audiences across campaigns. When you build an audience to use in a campaign, Google Ads will save it so you can use it again in a future campaign. Reuse audiences.

Features 105

Features Google Ads Segmentation 105

SocialPilot

FEBRUARY 6, 2024

Enter “Influencer Marketing,” an effective way to reach your target audience and generate leads. Millions of people are now browsing social media platforms daily in search of product recommendations. TikTok 18% 12% 8% 4% X (formerly Twitter) 1% 0.75% 0.5% The global influencer market is valued at $21.1

Statistics 99

Statistics Advertising Agencies Paid Search Agency Allocation 99

Launch Marketing

JUNE 28, 2023

Platforms include, but are not limited to Google, Bing, Facebook, Instagram, Twitter and LinkedIn and can be served on desktop, tablet or mobile devices. Consider the following questions as you plan your B2B PPC campaigns : Are you aiming to boost brand visibility, increase website traffic or capture leads through your campaigns?

Paid Content 115

Paid Content PPC Optimization B2B Marketing 115

Optinmonster

DECEMBER 21, 2023

Are you planning to launch a new business or product online? It can generate a buzz around your product and get people to notice it. You first need a pre-launch marketing strategy to introduce a new product successfully. Its goal is to get the potential customers excited about buying your product.

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

Stevens & Tate

SEPTEMBER 13, 2023

As the name suggests, influencer marketing is a technique where you partner up with a popular figure or celebrity to help promote your products or services. Influencers can be individuals or a group of people with a huge following, especially on popular social media platforms such as Instagram, Facebook, Twitter, YouTube, and TikTok.

Planning 84

Planning Advertising Agencies Paid Search Agency Marketing & Strategy 84

TrustRadius Marketing

JUNE 20, 2022

This helps you optimize how your product or service is positioned within your niche market. Other popular products, like Cyfe , now only offer paid plans. For social media analytics, here are our favorites in 2022: Product trScore Pros Cons Audiense 7.7/10 This means analyzing social media conversations about a brand or product.

Social Media 116

Social Media Analytics Work Management Media 116

SocialPilot

DECEMBER 6, 2023

Key Steps for an Effective Social Media Marketing Strategy in 2024 As a new-age marketer, whether you are advocating for your brand or marketing clients’ products, you are bound to struggle without an actionable social media marketing checklist. To achieve the best results from your marketing campaigns, you need to set a SMART goal.

Paid Content 62

Paid Content Social Media Social Marketing Marketing & Strategy 62

Top Rank Marketing

DECEMBER 20, 2023

Doing research on your target audience? Doing research on your target audience? X/Twitter is only 15-20 minutes, and Facebook is 5-6 hours. Robin Dimond , CEO and founder at Fifth & Cor, touts great Pinterest successes from the male demographic, including with an automotive client. Research keyword trends and topics.

Paid Content 114

Paid Content Search Marketing Promotion Advertising Agencies 114

Sprout Social

JUNE 26, 2023

This means, when they process customer experience data they can dig into audience demographics, interests, trending topics and other factors to provide increasingly accurate insights over time. These insights help you develop more effective targeted marketing campaigns and a higher level of personalization in products and services.

Marketing AI 104

Marketing AI Ideal Customer Profiles Allocation Analysis 104

Oktopost

SEPTEMBER 22, 2021

Paid social media can enhance your current marketing efforts by driving more sales and better targeting your prospective leads by using social media. If you want to get an even more refined search that pairs you with the right targeted customers, you need to upgrade to paid instead of organic social media marketing.

Paid Content 136

Paid Content Paid Social Agency Social Media Webinar Metrics 136

Sprout Social

FEBRUARY 1, 2024

Coffee brand Dutch Bros, for example, employed a clever way to ask customers what their favorite product was. The brand can use the responses to highlight popular products in their promotions or develop new variations to meet emerging tastes. This insight can steer future product development or marketing strategies.

Social Media 109

Social Media Ideal Customer Profiles Media Customer Satisfaction 109

SocialPilot

JANUARY 26, 2024

This list of AI prompt examples covers a wide range of marketing roles and tasks, helping marketers leverage AI to generate social media copies, campaign planning, and more. “Generate a short, engaging Instagram story script that highlights one unique feature of [Product] each day for a week. But how did I create this guide?

Examples 78

Examples ROI Planning Work Management 78

Spiralytics

JANUARY 29, 2023

Understanding the characteristics and preferences of their customers can tell them a lot about how they should sell products or services, what kind of promotions to run, and how they should interact with their consumers. To ensure targeted advertising, brands should be able to gather customer data effectively. What is Microtargeting?

Paid Search Agency 118

Paid Search Agency Advertising Agencies Marketing Agencies 1 Psychographics 118

Sprout Social

JANUARY 3, 2022

In this guide, we’ll show you how to better understand your target audience by creating buyer personas built on social media data. A buyer persona (sometimes referred to as a customer persona, target persona, audience persona or marketing persona) is a fictionalized profile of your target customer. What is a buyer persona?

Buyer Personas 140

Buyer Personas Social Media Media Ideal Customer Profiles 140

Martech

JUNE 1, 2022

Here are the factors to consider while developing high-impact audience development strategies: Get to know your demographic. Perhaps it’s already too saturated, and it makes more sense to chase a new target segment. For example, what kind of content and campaigns are your competitors running? Who are they targeting?

Multi-Channel 109

Multi-Channel Ad Exchange Work Management Acquisitions 109

Sprout Social

JUNE 7, 2023

Unlike customer experience, brand experience extends beyond the act of purchasing a product or service, so feedback may not be directly from a customer and instead reflect the general perception of your brand. In fact, The Sprout Social Index™ 2022 shows that posts about products are the most effective type of content among consumers.

Work Management 113

Work Management Marketing AI Brand Identity Branding 113

ClearVoice

FEBRUARY 2, 2024

By analyzing your target market’s demographics, tastes, and purchasing behaviors, you can systematically hone in on the most effective content for inspiring their patronage. Analytics can tell you how old your target market is, where they work, and how long they spend on your website. That could be useful data.

Creativity 52

Creativity Analytics Paid Content Marketing & Strategy 52

SocialPilot

FEBRUARY 26, 2024

AI marketing or artificial intelligence marketing refers to using AI models to improve marketing strategies and campaigns. AI can predict the outcome of marketing campaigns through historical data like consumer engagement metrics, purchase history, email open rates, on-page time, and more. What is AI Marketing?

Marketing AI 72

Marketing AI Work Management Marketing Budget Marketing Management 72

SocialPilot

MARCH 5, 2024

Facebook Insights gives tons of metrics needed to monitor your campaign performance and optimize the marketing on the platform further. Thereby, it is important that you make a proper analysis of all your key productive Facebook metrics to avoid the listed setbacks. Yes, you heard that right! Where to Track It?

Facebook 84

Facebook Cost Per Thousand Cost Per Click Ad Frequency 84

Contently

FEBRUARY 22, 2023

Let’s explore three emerging video formats and how brands can integrate them into brand awareness and lead-generation campaigns. To get your brand fans to submit UGC videos, you should: Ask followers who are active on your brand’s social channels to shoot short videos using your product. Have a plan.

Top of Funnel 148

Top of Funnel Video Marketing Marketing Strategy Marketing & Strategy 148

Hubspot

JANUARY 21, 2020

Looking at their Instagram, you can gather a few clues: From skating to lifestyle and even surfing, Vans has a different Instagram account for each of their target audiences — and each account is just different enough to resonate with its specific consumer. The account is packed with relevant campaigns and content for their female buyers.

Buyer Personas 100

Buyer Personas Marketing Analytics Tools Demographics Social Media 100

Sprout Social

OCTOBER 16, 2023

Even legacy brands that once catered to older generations have to pivot and address the younger generations who will eventually age into their target audience. Balancing engaging content with posts that showcase your products or services in action guides consumers further along the buyer’s journey.

Brand Identity 115

Brand Identity Branding Marketing AI Social Media 115

Sprout Social

FEBRUARY 28, 2017

Whether you’re trying to promote a blog post, upcoming event or your products, Twitter is a great option. Despite increased competition on the platform and the move to an algorithm based feed, Twitter promotions can still be effective if well executed. The Recipe for a Successful Twitter Promotion.

Twitter 57

Twitter Promotion Tips Television marketing 57

Oktopost

JUNE 30, 2021

Long before anyone was learning TikTok choreography or saying regrettable things on Twitter, there was Facebook. The small target audiences and long sales cycles that characterize the B2B purchasing process might be somewhat at odds with the modus operandi of the platform. Are Facebook Ads Right for B2B?

Top of Funnel 118

Top of Funnel Paid Search Agency Facebook Ads 118

Optinmonster

DECEMBER 28, 2023

Like email, you can use social media to reach your target audience. 68% of customers say that they follow brands on social media to stay informed about new products. Instead, use customer segmentation to target specific demographics and psychographics to maximize your marketing efforts. This is a 138.2% Did you know?

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111