The Skinny on Lead Nurturing - 11 Experts Weigh In (part 1 of 2)
ViewPoint
MAY 5, 2015
To be clear, lead nurturing is not an isolated activity or stand-alone “campaign” as so many in the industry have described it. They’ll be able to do more robust segmentation and leverage technology to better understand prospects’ needs, interest and demographics. Better segmentation. Retargeting. Increased use of video.
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