Remove campaign target

Industrial Marketing Today

article thumbnail

High-Performance Email Marketing for Attracting and Engaging.

Industrial Marketing Today

email campaigns per week, up from 15.4 Today, it has matured to the point where marketers can deliver highly focused email campaigns to the right audience at the right time and in the preferred format. Go beyond the high-level demographics of SIC/NAICS codes and company size. WHY : Why are you sending out this email campaign?

article thumbnail

Making Industrial E-mail Marketing More Relevant

Industrial Marketing Today

In this post, I’ve listed the major areas to focus on if you want to make your industrial e-mail marketing more relevant and productive. List segmentation is probably second only to relevant content when it comes to making your e-mails relevant to your target audience. E-mail List Hygiene. Each segment should receive different e-mails.