Act-On

FEBRUARY 26, 2024

Account-based advertising displays ads exclusively to specific job titles at your target accounts. For instance, if you want to market a new food packaging product to General Mills, you can target individuals with titles such as Senior Product Manager, Senior Product Marketer, or VP of Product Marketing.

Paid Content 221

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand 221

Act-On

OCTOBER 2, 2023

With a solid automation strategy, you can set up technical integrations, customer segments, and personalized campaigns once, and then deploy them repeatedly to drive results with minimal manual effort. You can use automation to enroll new leads in nurture campaigns that send educational content over time. Use cases abound.

Marketing Automation Services 195

Marketing Automation Services Marketing Management Marketing Automation Service 195

Act-On

SEPTEMBER 25, 2023

We’ll cover topics like defining a target audience, setting shared metrics and definitions, and buttoning up technology and processes. Develop your ICP Your ICP describes the firmographic details of the type of company you agree would be the best fit for your product or service. Enough of that!

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Marketing Qualified Leads Lead Scoring 130