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How Predictive Intelligence Helps B2B Marketers with Buyer Targeting


Improve demand gen results by targeting in-market buyers. So how do you use the marketing automation and CRM systems you’ve invested in to improve buyer targeting and boost your demand gen results? Here’s how you can combine the wealth of available data with predictive solutions to improve your buyer targeting. How bad is it? said that they were very effective.

Why are experiential marketing campaigns so successful at driving brand advocacy and product demand?

Fearless Competitor

Why are experiential marketing campaigns so successful at driving brand advocacy and product demand? It seems large brands are locked into YouTube battles to see who can come up with the most engaging, fun marketing campaign. Why are mega-brands so engaged with experiential campaigns, and why do such campaigns work so well? Experiential marketing.

Campaign Management Is Dead. Here's What Next-Generation Marketing Automation Looks Like.

Customer Experience Matrix

The first modern campaign manager, Third Wave Network’s MIND, was released in 1991. What made it modern was a standard relational database(2) and multi-step campaigns that that sent users down different paths depending on their actions during the campaign. After all, doesn't a a map of journey stages may look a lot like a campaign flow, or the even-more-ancient sales funnel?

How B2B Marketers Can Leverage Social Media Product Advertising

KoMarketing Associates

Social media advertising has been making leaps and bounds in the level of sophistication, targeting capabilities and opportunities being presented to marketers. While The latest evolution is with the advent of product ads. Both Facebook and Pinterest recently announced two new types of product ads – Dynamic Product Ads (Facebook) and Multi-Image Promoted Pins (Pinterest).

B2B Marketing Trends for 2016

relevant and carefully targeted) content. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. will be forced to value "fit" over "reach" where they target the customers that fit. Better targeting, retargeting, and website personalization will replace the omnivore approach. meaningfully with different target audiences.

Do Marketing Campaigns Make Sense Anymore?

Content Standard

For marketers, the term “campaign” is a basic form of measurement, and an essential way of building a larger content strategy. Brand marketing efforts are often the product of many smaller marketing campaigns, each with their own timelines of goals, and each contributing to the brand’s larger mission. Build a campaign that unifies the brand message.

Google AdWords Adds “Customer Match” to Their Targeting Arsenal


Finally, Google has jumped on the bandwagon to the ability to target users by offline data, such as email addresses, that they are calling “ Customer Match ”. Google was not an innovator nor early adopter with this targeting technique as 3 rd party retargeting vendors and DSPs have coined this tactic as “CRM Retargeting”. But now, Google has jumped aboard and allows you to target users based on email addresses you have. In addition, to begin with this targeting capability will only be available via Google Search, YouTube, and Gmail Sponsored Promotions (GSP).

104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)


67 percent of marketers say increasing sales directly attributable to digital marketing campaigns is a top priority this year. Online Demographics Stats. Target Marketing ). 50% of millennials use their smartphones to research products or services while shopping, and 41% have made purchases using their phones. What type of content is most effective? NewsCred ). 2.

5 Steps to Amplify Your Paid Social Campaigns

Modern B2B Marketing

As marketers are increasingly spending more on social platforms, it’s more important than ever to have the right strategy in place, track all of your paid social campaigns , and gain insights into what’s working and what’s not. Only then can you understand the return on ad spend (ROAS) from your campaigns. Here are five steps to amplify your paid social campaigns: 1.


B2B Marketing Trends for 2016

relevant and carefully targeted) content. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. will be forced to value "fit" over "reach" where they target the customers that fit. Better targeting, retargeting, and website personalization will replace the omnivore approach. meaningfully with different target audiences.

Geodemographics: Using Location-Based Segments for Targeted Marketing

Marketing Action

Segmentation strategies have long been a powerful way to target certain audiences, and geographic information is a key piece of the puzzle. Demographic: Who are they? They’re also used to create segments of prospects in order to target them more effectively. Before the advent of digital marketing, flyers and direct mail were used to target specific locations.

5 Free Tools to Research Demographics for Your Facebook Ads (with Infographic)

WindMill Networking

Moreover, you would also be able to find your ideal target customer in Facebook if you know how to find them. The Facebook advertising platform is definitely something that is worth exploring especially if you are trying to target a local market.This is a great opportunity for you to get new customers and it seems that failing to be in Facebook these days is a huge mistake. Facebook.

5 Campaign Ideas for When You Have No Content

The Point

Here are 5 ideas for campaigns to run when you simply have no more content to give: 1. survey is the ideal “no content” campaign because it creates its own offer. Along the way, you’ll pick up new prospects who fit your target demographic or at the very least have an ongoing interest in the challenges and problems that your solution addresses. 4. Run a survey.

A Beginner's Guide to Retargeting Campaigns


If you''ve never used retargeting before, don''t worry -- in the following post, we''ll go through all the basics of how retargeting works, explain how you can use it to support your larger marketing goals, and even outline an example of a Facebook Ad retargeting campaign. The way each works is slightly different, and each has different advantages based on your campaign goals.

3 Viral Marketing Campaigns That Are Worth the Catch

Modern B2B Marketing

The incentives above aren’t all encompassing, and the best marketers know how to create engaging campaigns that offer their audience something they want for a price that’s well worth the exchange.  Let’s take a look at a few recent marketing campaigns that have gotten this down, offering valuable (or just purely entertaining) content for a small price the audience is happy to pay: 1.

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B2B Marketing Trends for 2016

relevant and carefully targeted) content. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. will be forced to value "fit" over "reach" where they target the customers that fit. Better targeting, retargeting, and website personalization will replace the omnivore approach. meaningfully with different target audiences.

7 Targeted Social Networks Niche Marketers Should Try


social network just for events), or B) the users it attracts are much more targeted than those of social networks that cater to a wide range of users (e.g. The beauty of niche social networks is that they take the step of targeting and segmentation out of the marketer's job. Here are 7 of some of the more targeted social networks to open your eyes to what's out there.

Take Your Questions To The ‘Targeting’ Twitter Chat

It's All About Revenue

Calling all modern marketers: Got questions about targeting? Beyond demographics. customer base that demands personalised products and services is unlikely to be satisfied by marketing efforts built on traditional demographic profiling. Easier said than done… Good marketers always will be on the lookout for ways to better research and understand their buyers, so that future campaigns can be even more finely targeted. In this way campaigns become even more relevant to your demanding prospects. We call this the buyer’s Digital Body Language.

Thank You For Tweeting! Highlights From the “Targeting” Twitter Chat

It's All About Revenue

Here are the highlights from the first Twitter chat, on ‘Targeting’. Oracle Marketing Cloud’s Marketing Success Consultant Rob Heerdegen took #Eloquestions on ‘Targeting’ from marketers around the world. We Here are some highlights from the Targeting Twitter chat: (Q)  @paul_stevenson  How important is having buyer profiles nailed down before you start looking at campaign development and targeting? If 1st msg didn’t work, try a different msg. A/B testing campaign not only email good start. Targeting is just as important in social media marketing.

3 Steps to Executing a Flawless Influencer Marketing Campaign

Modern B2B Marketing

Author: Jeff Foster Before the internet, most marketing campaigns used traditional advertising: television, magazines, and newspapers. The most effective marketing campaigns use influencers to spread the word. What are the key steps in formulating a solid influencer marketing campaign? You may notice so far that this is fairly similar to a traditional marketing campaign.

4 Advanced Targeting Techniques Every Facebook Advertiser Should Master


And if you’re not already using Facebook Ads (or you’ve tried in the past and failed), you may have noticed there’s not a whole ton of advice out there that helps to explain why Facebook ad campaigns flatline. But what if your campaign had all those things. Most likely, it was your targeting. But without proper targeting, even the best designed ad is doomed. different.

Marketing Your Multi-Product (or Multi-Division) Brand

Modern B2B Marketing

Author: Phillip Chen If you’re marketing at a business with multiple products, then you may often run into issues of conflicting goals and agendas. Different product teams might be competing for resources, or could be operating separately from the other teams or divisions. The problem is that while you clearly see how these products are connected, your customers don’t.

Are You Losing Out on Successful Mobile Marketing Campaigns? [Infographic]

Crimson Marketing

40.1% of all email marketing campaigns are opened with mobile devices. Try this  instead: Target times when mobile engagement is highest will boost response. Skip the Demographics. digital marketers already practice list segmentation and targeting. Segmentation by demographics is cited as the #1 most effective method. Text from Infographic: . 1. 85% of U.S.

[Ebook] Wake Up Your Sleepy Subscribers with Reactivation Campaigns

Modern B2B Marketing

Luckily, you can use reactivation campaigns to wake them up and get them to re-engage with you—ultimately improving your ROI. reactivation campaign is an email campaign or multiple campaigns specifically targeted towards “sleeping subscribers,” or subscribers that haven’t engaged with your emails in a long period of time. Think Beyond a One-and-Done Campaign.

The Best Promotional Product Videos Ever (And Why They Make You Buy)


One of the wisest things I've ever read about product marketing came from the writer of a children's book. "If you want to build a ship, don't drum up people to collect wood and don't assign them tasks and work, teach them to long for the endless immensity of the sea," said Antoine de Saint-Exupéry, creator of The Little Prince. The goal in crafting a perfect product video is not far off.

How to Design Content Remarketing Campaigns That Actually Work


At its core, remarketing is the process of tagging your site visitors and targeting them with content after they leave your site, in an effort to reengage them and bring them back to your site. The inclusion of AdMob for mobile targeting means you can get your ads to show up in Angry Birds (I know, cool, eh?) The Key to Effective Bid Management: Target Your Buyer Persona.

5 Steps to Set Up, Launch, and Manage an Online Display Campaign

Marketing Action

With that in mind, we thought we’d take a dive into one of the more important channels – online display – and show you how to set up, launch and manage a campaign of your own. So, with all that in mind, you’re probably asking, “How do I get started?” We’ve created this guide so that you can launch your own display advertising campaign. Step 2: Define Target Audiences.

Automated Behavioral Segmentation: Personalized in Real Time


The Basics of Behavioral Segmentation The concept of behavioral segmentation in marketing divides a demographic based on behavior. In other words, the way the population responds to, uses or knows of a product determines their categorization. This consumer decision-making is ultimately affected by his or her behavior, and that is precisely how the behavioral segments are targeted.

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Identifying Buyer Profiles: 5 Ways To Segment Your Marketing Audience

It's All About Revenue

The challenge arises when you apply that to outbound mass marketing; without the right targeting and segmentation strategy , you might as well just walk over to that aforementioned security guard and give yourself up. It’s also critical to plainly show your product or service’s compliance with the particular industry’s federal regulations, industry regulations, and common standards.

Targeting Easier Than Ever in Digital Marketing

KEO Marketing

Business-to-business marketers know that it is critical to tailor their online advertising content and approach to the specific leads there are targeting. This is made possible thanks to the wealth of data and demographic information these social media networks gather about their users. Even better, it offers some great targeting options.

V12 Launchpad Combines Prospect Database with Outbound Campaigns

Customer Experience Matrix

V12 Group got its start in 2002 by appending demographic, behavioral, and other data to email lists. It''s still far from a complete marketing automation system: there are no multi-step workflows, event triggers, recurring campaigns, behavior tracking, CRM synchronization, touchpoint integration, or transaction database. The core of Launchpad is its list selection interface.

A Simple Guide to Setting Up Your First LinkedIn Ad Campaign


More and more marketers are turning to LinkedIn to promote their products, services, and content. If you're new to LinkedIn ads, reference this post, which will walk you through the steps to set up your own LinkedIn ad campaign. Setting Up Your LinkedIn Ad Campaign. Step 1: Create a New Ad Campaign. Once in the ads platform, select New Ad Campaign and Start New.

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How to Close More Deals with Accelerator Campaigns

Modern B2B Marketing

Each email that you send should help your leads make an informed decision and get to the desired destination –hopefully, purchasing your product or solution. This is where accelerator campaigns come in. Accelerator Accelerator Campaigns are used to move leads through the funnel faster by sending purposeful content at the right time. Awesome right? Simple, but effective.

Best Social Media Stats, Facts and Marketing Research of 2010


70% of bloggers are organically talking about brands on their blog, and 38% of them post brand or product reviews. However, social media is more likely to increase positive thinking around a product and brand.&#. The fastest-growing demographic group on Facebook is no longer women over 55 years old–it’s now users under 18. Social Media Facts and Stats. Adam T.

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The Best Product Videos Ever (and Why They Make You Buy)


I could watch product videos all day long. If possible, I''d watch the length-equivalent of The Godfather Part III in product videos at work (assuming they were good enough and my boss allowed it). I''m guessing you may want to watch many of these videos too but may not have that much time on your hands? Arguably Boring Products, Inarguably Brilliant Videos. Not to worry.

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The Most Magical Moments From the Arrested Development Launch Campaign


After Netflix brought the show back to life for a final season that would only be available through the Netflix streaming service, the show launched one of the most creative integrated inbound marketing campaigns we’ve ever seen, using content across multiple channels to target the show’s core viewer demographic -- young, sarcastic internet junkies who love smart humor.

9 Proven Ways to Increase Webinar Response

The Point

If your Webinar campaign is getting lost in the crowd, take a look at these 9 proven tips and techniques for increasing registration and attendance at online events. 1. Sell the event, not the product. No-one cares about how wonderful your product is. Use SEM to generate incremental leads outside of your target list. Use bullet points to highlight key learning benefits.

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B2B Lead Generation Blog: On building targeted lists for B2B Lead Generation Programs

B2B Lead Generation Blog

« Now Announcing the "Start With A Lead" Podcast Show | Main | Your questions answered on Lead Generation via Podcasts » On building targeted lists for B2B Lead Generation Programs Would you buy this business card? Or perhaps you’d like to do a targeted, direct-mail campaign to a select group of people on behalf of their salesperson. Could you do it with confidence?

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The Differences Between Behavioral Segmentation and Audience Segments


In a general sense, fixed audience segment marketing involves building a list of prospects based on their profiles and marketing to them, while behavioral segmentation includes marketing to anyone who fits a targeted behavioral pattern. To illustrate: A new video game product is being marketed. Thus, it is important to consider marketing to individuals who exhibit targeted behaviors.

B2B 4

Introducing The Definitive Guide to Web Personalization

Modern B2B Marketing

You could, but with a database made up of multiple segments and different types of customers (some very new to your product or service and some long-standing customers), sending the same communication to all of these folks would not be effective. Marketers now know and understand that effective email marketing is targeted and personal. Targeting and Personalization b2b Consumer