There’s no such thing as too much research for an overseas marketing campaign. Your target demographic in a foreign market might appear similar to your home one, but could have very different buying habits. On the other hand, even the best ideas can fall flat if the marketing campaign doesn’t appeal to your potential clients or customers. The supermarket spared no expense on a social media campaign, but failed to take into account the importance of TV, radio and print advertising. Look Before You Leap. Japan and China showed a similar preference. MORE >>

social network just for events), or B) the users it attracts are much more targeted than those of social networks that cater to a wide range of users (e.g. The beauty of niche social networks is that they take the step of targeting and segmentation out of the marketer's job. So for example, if your business sells yarn and you're a marketer participating in a social network for knitters, you already have a much more targeted audience at your disposal than you would on a social network like Facebook. Does your company sell products/services that cater to eco-friendly users? MORE >>

In 2010, New York City startup, Birchbox launched a blog about beauty products before it had any customers. Often, they already identify with the target demographic. Thrillist benefits from targeting a niche audience, Lerer says, rather than broad categories like “New Yorkers” or “men.” Often this means targeting a niche in which you – the blogger – already belong. Self Education blogging management-best-practices marketing-campaignsNotice the (Editor’s note) on each item. The beauty sample delivery service – and its blog – exploded in popularity. MORE >>

The art and science of automatically managing the targeting, timing and content of your outbound marketing messages in response to prospects’ inbound actions and online behaviors.”. Start hyperspecific targeting. Targeting select groups of buyers with the right messages increases likelihood of purchase. But don’t limit yourself to simple demographics like age or job title; you also can target leads according to how they responded to your campaigns in the past, or what they do when they visit your web site. Already raking in $3.2 billion in 2015. Great. MORE >>

More and more marketers are turning to LinkedIn to promote their products, services, and content. If you're new to LinkedIn ads, reference this post, which will walk you through the steps to set up your own LinkedIn ad campaign. Setting Up Your LinkedIn Ad Campaign. Step 1: Create a New Ad Campaign. To start creating a LinkedIn ad campaign, go to https://www.linkedin.com/ads/. Once in the ads platform, select New Ad Campaign and Start New. When I look at this name, I know exactly who I am targeting, without having to click into this campaign. MORE >>