ClearVoice

AUGUST 25, 2023

Technical content marketing can be a highly effective component of a strong product marketing strategy. It educates and engages the target audience, ultimately driving sales. But what exactly is it, and how can it help with product marketing? In turn, this explains to users how the product will benefit them.

Marketing Strategy 96

Marketing Strategy Marketing & Strategy Product Planning 96

ClickZ

DECEMBER 4, 2019

Using geolocation technology allowed KPItarge to put their client’s ads in front of the exact audiences they wanted to target, while they were in stores that sold the product, during times where they were likely to be making purchasing decisions. Identifying and analyzing consumer personas. Making real-time adjustments.

Allocation 88

Allocation CPA Cost per Acquisition Campaigns 88

Navigate the Channel

JULY 21, 2023

It seems everyday in the building product industry, we are being told traditional marketing methods are dead and digital only is the way. With continued sluggish sales and knowing the building product industry is going to stay compressed for the foreseeable future, we are all pressured to prove the return on every marketing dollar spent.

Marketing AI 65

Marketing AI Product Ad Building Planning 65

Marketing Insider Group

JUNE 22, 2023

Experts expect these tools to boost the global gross domestic product by up to 14% by 2030. Image Source Key Takeaways: Automated marketing software lets you program and test marketing campaigns more easily than ever before. Keep in mind best practices to ensure your automated marketing campaigns are personable.

Marketing Automation Services 263

Marketing Automation Services Budget Programs Automation Work Management 263

Salesforce Marketing Cloud

JANUARY 4, 2024

We’ll dive into how you can build drip email campaigns that build on themselves organically and make your customers feel like every message they get is relevant for them. Why use drip campaigns? How do you optimize drip campaign performance? Understanding your target audience is the biggest challenge.

Paid Content 120

Paid Content Work Management Email Campaigns Marketing AI 120

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Marketing Insider Group

FEBRUARY 1, 2021

The digital era has led to changes in the way brands market their products and services. To attract ideal leads to your business, you must place your customer’s needs, wants, and interests at the center of your sales and marketing campaigns. the right products and services. Demographic information. Source: Pew Research.

Buyer Intent 361

Buyer Intent Intent Work Management Marketing Management 361

Hubspot

APRIL 7, 2023

They're all digital products. These products aren’t tangible, but they play a role in our daily lives and are no less valuable than physical products. Because digital products are so ubiquitous, selling them can be profitable for your business. How can your business sell digital products? Why sell digital products?

CMS Development 72

CMS Development Product Buyer Personas Industry CMS 72

Martech

JUNE 15, 2023

The audience targeting and segmentation of programmatic advertising are now available for out-of-home advertising. It lets brands pick from over 900 criteria — like behaviors, locations and demographics — to create audience segments. It also provides up-to-date performance data in order to optimize campaigns on-the-fly.

Paid Search Agency 115

Paid Search Agency Optimization Ads Mobile Advertising 115

SalesIntel

JULY 12, 2023

This blog will explore four key insights to help you make an informed decision when purchasing B2B data. A reliable data provider will understand your industry, target market, and goals and offer data solutions that cater to those needs. Data Quality and Accuracy: Data quality is paramount in any B2B data purchase.

Ideal Customer Profiles 52

Ideal Customer Profiles Purchase B2B Marketing Automation Services 52

Sprout Social

FEBRUARY 12, 2024

3 elements to a successful influencer marketing strategy An influencer marketing campaign uses individuals with a strong social following to promote a brand. This shift underlines a universal truth: trusted figures influence our purchase decisions. Take Pipedrive, for example. It also gives you a consistent audience. your influencer’s.

Advertising Agencies 103

Advertising Agencies Paid Search Agency Lead Scoring Lead Ranking 103

Vision6

APRIL 17, 2024

The goal(s) you create for your marketing campaign will drive the kinds of content you create. If your KPI is email open rates, you’ll prioritise optimising your email campaigns and segmenting your audience to improve engagement. This way you’ll be increasing the effectiveness of your campaigns and improving overall engagement.

Webinar Metrics 52

Webinar Metrics Allocation SMS Marketing & Strategy 52

sagefrog

APRIL 16, 2024

Either they believe their personas have helped align marketing and sales teams in identifying a target market and the relevant decision-makers, or they feel they’ve wasted their time and never reference B2B buyer personas once they create them. The B2B buyer’s journey is the process potential customers go through before purchasing.

Buyer Personas 62

Buyer Personas Ideal Customer Profiles Work Management Marketing Management 62

Choozle

MARCH 15, 2024

Retail media is taking a strategic position in the digital advertising space, emerging as a powerful, future-proof channel to bring brands closer to their target audiences. Leveraging Data for Precision Targeting Successful retail brands are capitalizing on the rich reservoirs of data housed within major retailers’ ecosystems.

Advertising Agencies 62

Advertising Agencies Advertisements Advertising Media 62

Martech

DECEMBER 18, 2023

Leading customer relationship management (CRM) and other marketing platforms are integrating sophisticated AI capabilities that promise to assist with key functions like gauging customer sentiment, training employees, making product recommendations, enriching data and even auto-generating targeted campaigns.

Marketing AI 117

Marketing AI Work Management Marketing Management Automation 117

Martech

FEBRUARY 21, 2024

In my last article , we looked at how to best use data during the purchase stage of the customer journey and how effective use of data can enhance outcomes for both the customer and the brand. This can involve offering loyalty programs, providing exceptional customer service and offering relevant product recommendations.

Marketing AI 92

Marketing AI Optimization Allocation Customer Satisfaction 92

Sprout Social

MARCH 21, 2024

In this article, we’ll share more about how TikTok is growing in the UK, how to identify the right influencers for your campaigns and provide suggestions on real UK TikTok influencers you could work with on your next campaign. Other choices include entertaining or funny stories, sports, fashion and beauty. Build your strategy.

Brand Identity 98

Brand Identity Branding Advertising Agencies Work Management 98

QuanticMind

AUGUST 11, 2023

Back-to-school shopping provides opportunities for high customer engagement, increased sales, new product releases, and more. Because the season offers so much potential, it’s critical for marketers to aim for straight A’s in their back-to-school campaigns. We know, we know: This is true for any campaign.

Campaigns 89

Campaigns Opt-out Bundling Opt-in 89

Martech

APRIL 9, 2024

In particular, the new environment is expected to put obstacles in the way of targeting, personalization and measurement. Bosko Milekic, co-founder and chief product officer, said: “We have some sense that it works for audience targeting; it’s designed to enable that kind of campaign to continue to run once cookies are gone.

Privacy 103

Privacy Advertising Agencies Paid Search Agency Marketing Proposals 103

Binary Demand

MARCH 26, 2024

[ps2id id=’overview’ target=”/]B2B intent data has become crucial in B2B marketing. The reason is that businesses recognize a fundamental truth that purchasing decisions aren’t solely made by companies. Signal 2: Visiting specific pages about features and pricing suggests active research for a purchase.

Intent 52

Intent Intent Data Paid Search Agency Webinar Metrics 52

Only B2B

FEBRUARY 21, 2024

Gone are the days of B2B marketing campaigns that land with a thud! It goes beyond demographics and past purchases, revealing the “why” behind their actions: their specific needs, motivations, and anxieties. Relying solely on demographics or past purchases misses the key ingredient: active buying intent.

Intent Data 71

Intent Data Intent B2B Sales B2B Marketing 71

SmartBug Media

MAY 9, 2023

Segmentation for your email and SMS campaigns could be viewed as complicated or daunting, but it’s incredibly important. This personalized segmentation can also create opportunities for faster conversion because the products they are interacting and engaging with are being delivered directly to them.

Segmentation 97

Segmentation ROI SMS Demographics 97

Contently

JANUARY 11, 2023

A brand could remember the last item a repeat visitor bought and suggest a complementary product or offer a loyalty discount based on purchase history. McKinsey research found that 76% or more customers will recommend a brand and purchase or repurchase from a brand that offers a personalized experience. Become more relevant.

Personalization 177

Personalization Top of Funnel Business Enterprise Management 177

Sprout Social

OCTOBER 31, 2023

Influencers play a growing role here—these digital trendsetters help brands establish credibility with target audiences while extending their reach. We’re getting better awareness, engagement, purchase, retention and advocacy because the content resonates more with people,” he says.

ROI 103

ROI Top of Funnel Work Management Advertising Agencies 103

Only B2B

APRIL 3, 2024

Intent data transcends basic website visits, offering profound insights into a prospect’s purchase intent. Leveraging intent data empowers you to: Target the right audience: Concentrate your sales and marketing efforts on companies exhibiting clear buying signals for your offerings. billion (Polaris).

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

Martech

MARCH 19, 2024

trillion in annual global productivity. When content production is increased to produce many variations, that allows brands to speak to customer segments in more customized ways. Campaign creation and deployment. Use genAI chatbots to create text and images for campaigns to improve engagement with prospects.

Marketing AI 95

Marketing AI Conference Generation Loyalty 95

Contently

APRIL 6, 2023

By understanding the needs, wants, and behaviors of your ideal customers, you can tailor your messaging and campaigns to better resonate with them. The campaign encouraged women to join Dove on the mission to turn to more positive and accepting beauty messages. The message resonated with women, resulting in the following: 36.8

Buyer Personas 164

Buyer Personas Template Psychographics Customer Surveys 164

Valasys

APRIL 15, 2024

However, the chief strategy, drip marketing campaign, has over the time recorded essential success through that. Drip marketing campaigns, also known as automated email sequences, offer a systematic way to communicate with your audience. Drip marketing campaigns are automated series of emails strategically delivered over time.

Email Marketing 40

Email Marketing Automation Campaigns Top of Funnel 40

Martech

JANUARY 26, 2024

An ICP identifies your best-fit target customers that you can serve exceptionally well. ICP is more of a big-picture strategic direction or target market and high-potential accounts, while buyer persona is more of the people behind it and closing deals with specific individuals. This is where an ideal customer profile (ICP) comes in.

Ideal Customer Profiles 113

Ideal Customer Profiles Profiling Enterprise Management Work Management 113

Sprout Social

JULY 25, 2023

It’s critical to track how well your brand awareness campaigns are running. The mid and mid-bottom funnel is centered toward converting these new visitors into qualified leads and quantifying the amount of purchase intent in your funnel. Examples of these could be in-app purchases, web purchases or app-store subscriptions.

Marketing Analytics Tools 138

Marketing Analytics Tools Social Media Top of Funnel Analytics 138

Heinz Marketing

APRIL 19, 2024

Increased Lifetime Value (LTV): Retained customers are more likely to make repeat purchases, spend more per transaction, and become brand advocates, ultimately leading to a higher LTV. Instead, marketing can leverage customer data to segment audiences based on demographics, purchase history, and behavior.

Lead Scoring 59

Lead Scoring Lead Ranking Acquisitions B2B Marketing 59

Martech

JULY 19, 2021

Cannabis consumer software and services company Fyllo has partnered with Comscore to deliver purchase data and digital demographic data so brands can reach the growing cohort of cannabis consumers. This partnership combines Comscore’s demographic data on digital media with Fyllo’s targeted cannabis user purchase data.

First-Mover Advantage 117

First-Mover Advantage Demographics Privacy Trigger Marketing 117

Sprout Social

FEBRUARY 29, 2024

At the heart of this AI revolution is the ability to segment behaviors and target specific customer groups with precision. This article will explore the diverse roles AI plays in enhancing business functions like marketing, operations, product development, human resources, customer support and security. Why this surge?

Marketing AI 117

Marketing AI Lead Ranking Work Management Lead Scoring 117

Optinmonster

MARCH 21, 2024

The Benefits of Google Ads Retargeting How To Set Up Google Ads Retargeting Best Practices for Google Ads Retargeting Advanced Retargeting Strategies Google Ads Retargeting: Things to Remember Enhance Your Campaigns with OptinMonster What Is Google Ads Retargeting?

Paid Search Agency 90

Paid Search Agency Ads Google Marketing Analytics Tools 90

Binary Demand

JULY 21, 2023

[ps2id id=’overview’ target=”/]Today’s B2B organizations largely count on the data it holds to direct themselves for success and seamless operations. By leveraging business data, a B2B data solution company can tailor their strategies, identify target markets, and focus on the most promising leads.

Ideal Customer Profiles 98

Ideal Customer Profiles B2B Intent Data Marketing Management 98

Contently

MARCH 23, 2023

By leveraging these types of metrics, you can gain invaluable insights into what resonates with your target audience and what doesn’t. Increases customer retention: When customers are happy with their experience, they are more likely to return to the business and make additional purchases.

Multi-Touch Attribution 164

Multi-Touch Attribution Word of Mouth Content Landing Pages 164

SocialPilot

MARCH 12, 2024

It was 2019, when Microsoft ran an integrated marketing campaign with Carlsberg. The essence of Integrated Marketing campaign lies in the fact that despite the cross-platform variance in execution, the coherence of the message is retained all throughout. What is an Integrated Marketing Campaign? And it was an instant hit.

Paid Content 83

Paid Content Campaigns Examples Advertising Agencies 83