Sprout Social

MARCH 7, 2024

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. A competitive analysis report typically contains information on marketing tactics, target audience demographics, product comparison and industry trends.

Analysis 91

Analysis Marketing AI Examples SWOT 91

ClearVoice

AUGUST 25, 2023

Technical content marketing can be a highly effective component of a strong product marketing strategy. It educates and engages the target audience, ultimately driving sales. But what exactly is it, and how can it help with product marketing? In turn, this explains to users how the product will benefit them.

Marketing & Strategy 96

Marketing & Strategy Marketing Strategy Product Planning 96

Oktopost

NOVEMBER 9, 2023

Its ability to reach targeted audiences, maximize brand visibility, and drive conversions is just what businesses need in an online world saturated with information. Jump ahead: Examples of Paid Media for B2B Marketers Why Do You Need A Paid Media Plan in Digital Marketing? billion spent in the previous year.

Paid Content 62

Paid Content Media Plans Planning Allocation 62

Launch Marketing

FEBRUARY 14, 2024

The MedTech industry is becoming more innovative as organizations continue to develop revolutionary products that address emerging challenges. This is causing the market to become crowded, leaving companies struggling to stand out among competitors when introducing new products.

Paid Content 62

Paid Content Product Marketing & Strategy Contingency Planning 62

Optinmonster

MAY 10, 2023

In the end, we will share FOMO marketing strategies and FOMO marketing examples so you can apply FOMO tactics in your marketing campaigns and enjoy the results yourself! FOMO Marketing Strategies Best FOMO Marketing Examples What is FOMO? Here’s a table of contents for easy navigation: What is FOMO? What is FOMO Marketing?

Examples 108

Examples Urgency Marketing Planning Trigger Marketing 108

Rev

AUGUST 2, 2023

We’ll start by exploring the basics of prospecting, from understanding your target audience to defining a productive process. However, it is essential to a successful sales strategy as it helps you identify potential customers who are likely to be interested in the product or service you offer. What is sales prospecting?

Sales Management 78

Sales Management Ideal Customer Profiles Template Top of Funnel 78

Binary Demand

MARCH 26, 2024

[ps2id id=’introduction’ target=”/]The era of generic marketing campaigns is over. In this blog, we’ll delve into compelling intent-based marketing examples as well as their constraints and practical implementation tactics. What content can act as a flashlight, illuminating the path to your product or service?

Intent 40

Intent Ideal Customer Profiles Work Management Marketing Management 40

Marketing Insider Group

MAY 11, 2021

To create the best possible buyer’s journey for your target audience, you must first know them well and understand their behaviors and actions at different touch points. An example could be, “What marketing qualified leads (MQLs) are most likely to make a purchase this month?”. Targeting and Segmenting Your Audience.

Lead Ranking 356

Lead Ranking Analytics Marketing AI Marketing Budget 356

Sprout Social

DECEMBER 14, 2022

We’ll also give you a list of metaverse examples across industries to help inspire your strategy. For example, Frito-Lay’s FIFA World Cup campaign leveraged the metaverse for a phygital experience. can purchase specially marked FIFA World Cup Frito-Lay products for the chance to win a trip to the World Cup final!

Examples 108

Examples Brand Identity Branding Multi-Channel 108

Marketing Insider Group

JUNE 22, 2023

Experts expect these tools to boost the global gross domestic product by up to 14% by 2030. Image Source Key Takeaways: Automated marketing software lets you program and test marketing campaigns more easily than ever before. Keep in mind best practices to ensure your automated marketing campaigns are personable.

Marketing Automation Services 263

Marketing Automation Services Budget Programs Automation Work Management 263

Martech

APRIL 19, 2024

Brands need to connect their messaging directly with the specific communities they serve and media to their target demo. This precision targeting ensures that your message resonates with the right target audience. Local campaign costs are lower, enabling brands to invest strategically within targeted locales.

Allocation 56

Allocation Planning Work Management Marketing Management 56

Salesforce Marketing Cloud

MARCH 7, 2024

By grouping your email list properly, you set yourself up for targeting the right people with the right content. 6 examples of emails that work See how brands like Mastercard and Grammarly use email marketing tactics to build long-term relationships with customers. Either way, segments allow for more personalized and targeted content.

Segmentation 114

Segmentation Marketing AI Marketing Automation Services Lead Ranking 114

Sprout Social

NOVEMBER 2, 2023

Seeing a social media ad, getting a branded newsletter and asking a friend for a product recommendation are all touchpoints. When someone asks for product recommendations, people might mention your brand. For example, if blogs are your highest traffic sources, investing more in those channels makes sense. Identify content gaps.

CMS Development 101

CMS Development Examples Work Management Touchpoints 101

Navigate the Channel

JULY 21, 2023

It seems everyday in the building product industry, we are being told traditional marketing methods are dead and digital only is the way. With continued sluggish sales and knowing the building product industry is going to stay compressed for the foreseeable future, we are all pressured to prove the return on every marketing dollar spent.

Marketing AI 65

Marketing AI Product Ad Building Planning 65

Sprout Social

MAY 26, 2022

This article will outline how brands can architect successful end-to-end TikTok marketing campaigns (versus one-off experimental videos) to capitalize on this engagement. Why TikTok marketing campaigns are so valuable. 74% of users say the app inspired them to discover more about a product or brand. onlineoptimism.

Campaigns 141

Campaigns Examples Design Planning 141

Hubspot

APRIL 7, 2023

They're all digital products. These products aren’t tangible, but they play a role in our daily lives and are no less valuable than physical products. Because digital products are so ubiquitous, selling them can be profitable for your business. How can your business sell digital products? Why sell digital products?

CMS Development 72

CMS Development Product Buyer Personas Industry CMS 72

Salesforce Marketing Cloud

JANUARY 4, 2024

We’ll dive into how you can build drip email campaigns that build on themselves organically and make your customers feel like every message they get is relevant for them. Why use drip campaigns? How do you optimize drip campaign performance? Understanding your target audience is the biggest challenge.

Paid Content 120

Paid Content Work Management Email Campaigns Marketing AI 120

Optinmonster

AUGUST 30, 2021

Are you looking for the best eCommerce personalization examples you can use to boost sales with YOUR store? So, in today’s post, we’re going to share 13 eCommerce personalization examples that you can learn from. Increase Sales: Watch as more revenue pours in as more visitors purchase your recommended products.

eCommerce 107

eCommerce Personalization Examples Webinar Metrics 107

Unbounce

JULY 22, 2020

and, based on the demographic targeting you’ve applied, shows them your ad. Along the way, we’ll highlight ways you can optimize your pages to make ’em more impactful and share some examples of digital brands who’re doing it right. What Is a Facebook Landing Page? Keep it consistent.

Landing Pages 145

Landing Pages Facebook Examples Marketing Management 145

Martech

APRIL 9, 2024

In particular, the new environment is expected to put obstacles in the way of targeting, personalization and measurement. Bosko Milekic, co-founder and chief product officer, said: “We have some sense that it works for audience targeting; it’s designed to enable that kind of campaign to continue to run once cookies are gone.

Privacy 104

Privacy Advertising Agencies Paid Search Agency Marketing Proposals 104

Martech

JANUARY 26, 2024

An ICP identifies your best-fit target customers that you can serve exceptionally well. ICP is more of a big-picture strategic direction or target market and high-potential accounts, while buyer persona is more of the people behind it and closing deals with specific individuals. This is where an ideal customer profile (ICP) comes in.

Ideal Customer Profiles 114

Ideal Customer Profiles Profiling Enterprise Management Work Management 114

Sprout Social

MARCH 1, 2023

It might be time to think about integrating them into another key function of your business: product development. That foundational knowledge is the basis of product design and research. For example, creator Emma Chamberlain launched her own coffee company in 2020, garnering a $7 million Series A round in the process.

Product 89

Product Focus Group Social Media Advertising Agencies 89

Martech

JUNE 15, 2023

The audience targeting and segmentation of programmatic advertising are now available for out-of-home advertising. It lets brands pick from over 900 criteria — like behaviors, locations and demographics — to create audience segments. It also provides up-to-date performance data in order to optimize campaigns on-the-fly.

Paid Search Agency 116

Paid Search Agency Optimization Ads Mobile Advertising 116

SocialPilot

APRIL 15, 2024

In fact, it is the first step of any social media marketing campaign. Increase your productivity Your social networking moves have to be systematic to increase productivity. If your aim is to convert followers into customers, focus on increasing your productivity. What are your follower demographics (age and location)?

Social Media 92

Social Media Media Lead Ranking Lead Scoring 92

Outgrow

JANUARY 22, 2023

10+ Lead Nurturing Strategy Ideas + Examples to Increase E-commerce Sales Did you know? We’ve put together some of the most effective lead-nurturing strategies and brand examples that will surely help you increase conversions. Create Targeted Content One type of content doesn’t fit all! So, without further ado, let’s begin!

Top of Funnel 59

Top of Funnel Lead Nurturing Lead Ranking Lead Scoring 59

Martech Advisor

JANUARY 23, 2020

Examples of 2019’s best multicultural marketing campaigns. ” It targets specific consumer segments based on ethnic and socio-cultural patterns, building a deeper emotional connection that increases the chance of a conversion. .” Is one key product trait responsible for repeated conversions?

Practices 104

Practices Marketing & Strategy Marketing Strategy Examples 104

Pam Didner

SEPTEMBER 21, 2022

That means managing content for a company can feel like herding cats – blog posts have been written, Facebook pages have been updated, sales collateral has been created, and product information has been uploaded to websites. Who is your target audience, for example? That’s what we’ll be discussing today.

Planning 90

Planning Work Management Product Content 90

Sprout Social

FEBRUARY 29, 2024

At the heart of this AI revolution is the ability to segment behaviors and target specific customer groups with precision. This article will explore the diverse roles AI plays in enhancing business functions like marketing, operations, product development, human resources, customer support and security. Why this surge?

Marketing AI 118

Marketing AI Lead Ranking Work Management Lead Scoring 118

sagefrog

APRIL 16, 2024

Either they believe their personas have helped align marketing and sales teams in identifying a target market and the relevant decision-makers, or they feel they’ve wasted their time and never reference B2B buyer personas once they create them. And during the decision stage, providing personalized offers or incentives can help close the sale.

Buyer Personas 62

Buyer Personas Ideal Customer Profiles Work Management Marketing Management 62

Sprout Social

FEBRUARY 12, 2024

3 elements to a successful influencer marketing strategy An influencer marketing campaign uses individuals with a strong social following to promote a brand. Take Pipedrive, for example. They collaborate with Productivity Consultant Paul Minors, whose expertise mirrors the needs and interests of Pipedrive’s core audience.

Advertising Agencies 104

Advertising Agencies Paid Search Agency Lead Ranking Lead Scoring 104

Martech

JANUARY 19, 2024

MarTech contributor Kath Pay showcased poor examples of AI-generated cold emails , and by now most of us have examples of our own. Drip campaigns. Product recommendations. Reactivation campaigns. Here are some of the other features that will help you create the type of targeted, relevant messages consumers crave.

Email Marketing 123

Email Marketing Automation Tools Planning 123

Sprout Social

OCTOBER 31, 2023

Influencers play a growing role here—these digital trendsetters help brands establish credibility with target audiences while extending their reach. The “who” includes your target audience, their demographics, interests and affinities. Many marketers will start by searching a database to find influencers for their campaigns.

ROI 104

ROI Top of Funnel Work Management Advertising Agencies 104

SocialPilot

MARCH 11, 2024

These hurdles often hinder marketers’ efforts and impede campaign success. This approach aims to help brands discover the most relevant influencers and create content that resonates with the ideal customer persona while measuring campaign performance in real time. However, this is not the case with AI.

Marketing AI 76

Marketing AI Advertising Agencies Planning Work Management 76

Optinmonster

JULY 20, 2021

Looking for a surefire way to persuade people to buy your products? In this post, we’ll share 10 different types of customer testimonials examples that you can use on your website. More specifically, we’ll cover examples including: Quotes. 10 Types of Customer Testimonial Examples. Social media posts.

Ideal Customer Profiles 105

Ideal Customer Profiles Examples Peer-to-peer Case Study 105

Contently

APRIL 6, 2023

By understanding the needs, wants, and behaviors of your ideal customers, you can tailor your messaging and campaigns to better resonate with them. The campaign encouraged women to join Dove on the mission to turn to more positive and accepting beauty messages. The message resonated with women, resulting in the following: 36.8

Buyer Personas 164

Buyer Personas Template Psychographics Customer Surveys 164

Go Beyond SEO

MARCH 13, 2024

In today’s digital age, social media has become a powerful tool for businesses to connect with their target audience and establish a strong online presence. From engaging your target audience to leveraging social media advertising , we will cover it all.

Social Media 78

Social Media Media Brand Identity Branding 78

Sprout Social

MARCH 21, 2024

In this article, we’ll share more about how TikTok is growing in the UK, how to identify the right influencers for your campaigns and provide suggestions on real UK TikTok influencers you could work with on your next campaign. For example, this video from creator @angelinina.pj Use this platform to: Find the right influencers.

Brand Identity 98

Brand Identity Branding Advertising Agencies Work Management 98