B2B Marketing Measurement and Buyer Behavior – 12 Findings from Demand Gen Reports
Webbiquity
AUGUST 8, 2023
The most important operational metrics tracked by B2B marketers include website traffic (71%); email click and open rates (67%); form completion and demo requests (52%); and paid search results (51%). The most common attribution methods employed after multi-touch are single touch — last touch (33%) and single touch — first touch (29%).
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