B2B Marketing & Sales Insights from Lori Wizdo of Forrester Research
ViewPoint
MARCH 12, 2013
I see people moving beyond campaigns. People will still do their four-step campaigns, but they might hold on to leads from marketing more while tightening up their lead scoring. But, the underlying thing is that I never recommend that someone only use digital touches as a nurturing strategy. You can’t fix that twice.
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