campaign multi-touch Demo Related Topics 
The Point
JUNE 20, 2018
Similarly, can a company skip the complex process of strategic planning that ABM demands, jump right into account-based campaigns and still expect measurable results? I’ve written previously in this space about how ABM is a strategy, not a campaign.) Target account campaigns. In most cases, the answer is no. Alas, no.
The Point
JULY 27, 2018
a demo or free trial is a high bar offer (due to the time and resources required). * a consultation or meeting is a high bar offer (not only due to the time required but, like a demo or free trial, it requires that the prospect be at a stage in the sales process or otherwise is feeling enough “pain” where he/she is ready to meet with sales.).
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