Remove campaign multi-touch
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How Automation Can Help Scale Recruiting Efforts

Zoominfo

But there’s a right way and a wrong way to automate the multiple touches required for a good hire. Automation creates an engaging, multi-touch candidate experience Recruiters strive to deliver an engaging and personalized candidate experience as fast as possible. They should weave together a cohesive candidate experience.

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Leads Generation Ideas for Trade Shows & Corporate Events

Zoominfo

Launch a Multi-Touch Campaign. Multi-touch campaigns are very effective, but it takes both marketing and sales departments to make it work. You can also advertise free demos or other promotions. Remember, the objective is to book a meeting or a demo. Launch a Follow-Up Campaign.

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How to Use Attribution Models to Decipher the Right Mix

Vision Edge Marketing

How do you assign value to your channels and touch points? For example, do you attribute more weight to the first touch (such as clicking on a digital ad) than the webinar that generated an online demo of offline conversation? Or do you give equal weight across all the touch points? Let’s take an example.

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Can You Shortcut ABM and Still Make it Work?

The Point

Similarly, can a company skip the complex process of strategic planning that ABM demands, jump right into account-based campaigns and still expect measurable results? I’ve written previously in this space about how ABM is a strategy, not a campaign.) Target account campaigns. In most cases, the answer is no. Alas, no.

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Why marketing attribution is both a challenge and a necessity

Martech

. “What we were good at was saying we never miss a touch. You want first-touch, last-touch, multi-touch, that’s math. But what you do with this and how you think about what campaigns to run, that’s different.” ‘Tell me what marketing campaigns I should do next year.’

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Why data attribution matters

illumin

Data attribution is critical for marketers looking to understand the full impact of their campaigns. This can mean attributing landing page views with specific social posts , demo requests with paid ads, and organic traffic with blog posts. The campaigns with the highest return on investment (ROI). What is data attribution?

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Look Beyond the MQL: 3 Steps to Introduce Revenue Marketing to Your Company

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According to Kim Roman , Senior Director of Global Campaigns and Programs at Okta, “Content is king, data is queen, and revenue is the royal family. Remember : Revenue marketing doesn’t stop at lead and opportunity creation—it requires you to think about every touch point after that, too. You may not be. How can you do that?