Martech

MARCH 1, 2022

With marketers facing increasing pressure to demonstrate the value of the budget they’re allocated for programs, marketing attribution and predictive analytics solutions are tailor-made for proving how tactics and media channels contribute to the bottom line. Does the vendor seem to understand our business and our marketing needs?

Marketing Attribution 110

Marketing Attribution Work Management Marketing Management Vendors 110

NuSpark Consulting

OCTOBER 16, 2023

Introduction to Google’s New Demand Generation Campaigns Google is making waves in the advertising ecosystem with its newly launched Demand Generation campaigns. Cost-Effectiveness : According to Google, Demand Gen can achieve 3X higher click-through rates at a 61% lower cost per action (CPA) compared to paid social campaigns.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Demand Cost per Acquisition 130

Launch Marketing

SEPTEMBER 27, 2023

When it comes to nurturing leads and keeping potential clients engaged in the ever-evolving landscape of B2B tech digital marketing, drip marketing stands out as a game-changer. But what is drip marketing and how can you leverage it? Think of drip marketing as an automated way of guiding leads through your sales funnel.

B2B Marketing 126

B2B Marketing Lead Scoring Lead Ranking Campaigns 126

MKT1

DECEMBER 12, 2023

If your marketing team is not setting a strategy and operating effectively, you’ll know instantly when you try to run a big campaign. On the flip side, if you can pull off a successful large campaign, your marketing team is probably collaborating effectively. What is a campaign anyway?

Campaigns 111

Campaigns Effectiveness Top of Funnel Marketing Analytics Tools 111

Martech

JUNE 17, 2022

An identity resolution platform can be a key tool to enable brand marketers to understand with confidence who their customers are and how to comply with the increasing patchwork of consumer privacy regulations. You want to set up demos within a relatively short timeframe of each other to help make relevant comparisons. What it is.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Vendors 100

Martech

DECEMBER 7, 2021

Once you have determined that marketing work management software makes sense for your business and have spent time researching individual vendors, it’s time to schedule demos with your selected vendors. The digital marketing landscape is constantly changing. Marketing work management: A snapshot.

Work Management 92

Work Management Enterprise Management Digital Asset Management Marketing Management 92

Vidyard

MARCH 4, 2020

That’s why your business needs demo videos. What is a Demo Video? Benefits of Demo Videos 3. Types of Demo Videos 3.1 3 Main Types of Demo Videos 3.2 Common Demo Video Styles 4. Demo Video Channels 5. Demo Video Strategy 6. Tips for Recording Demo Videos 7. Lyft’s App Update Demo.

Top of Funnel 138

Top of Funnel Video Marketing Work Management Marketing Management 138

Launch Marketing

MAY 3, 2023

B2B marketing campaigns can be a work of art, with many components and elements contributing to the overall success. The main objective of these campaigns is demand generation. Generating awareness and in the long run leads and customers can start from one B2B marketing campaign. So, where should you start?

Demand Generation 112

Demand Generation Lead Ranking Marketing Qualified Leads Demand 112

Martech

JANUARY 6, 2022

An identity resolution platform can be a key tool to enable brand marketers to understand with confidence who your customers are and how to comply with the increasing patchwork of consumer privacy regulations. You want to set up demos within a relatively short timeframe of each other to help make relevant comparisons. Why we care.

Enterprise Management 104

Enterprise Management Work Management Marketing Management Vendors 104

Unbounce

FEBRUARY 25, 2020

You and a couple of friends have an idea for a product that fits a clear gap in the market. Procurify’s marketing team was under more pressure than ever to keep their growth going—even accelerate it. We also spoke with Jendi, Procurify’s Marketing Web Designer, over the phone. They did a bang-up job, too.

Landing Pages 136

Landing Pages Account Based Marketing ABM Lead Scoring 136

MKT1

APRIL 16, 2024

One of our 2024 goals at MKT1 is to help marketers stay up to speed on all things AI. Many of you are wondering if you’re “doing enough”, “getting left behind”, or “using AI for the right things” So, we recently held our second AI Showcase event for marketers.

Marketing Automation Services 105

Marketing Automation Services Budget Programs Tools Paid Search Agency 105

SendX

OCTOBER 29, 2020

Will you seize the opportunity and start planning email marketing campaigns like an expert? Source: unsplash.com Email campaigns are the first digital marketing format, but longevity doesn’t make the strategy any less vital or relevant in 2020. One size fits all is not a sustainable strategy in email marketing.

Email Campaigns 172

Email Campaigns Email Marketing Work Management Campaigns 172

The Point

APRIL 16, 2019

Because costs per click in B2B search campaigns can often be extremely high when companies compete the for same keywords, Search Engine Marketing (SEM) for B2B advertisers offers its own very unique challenges. Here are the five most common “fails” we see in B2B search campaigns: Not Bidding on the Correct Keywords.

Cost per Acquisition 235

Cost per Acquisition Paid Search Agency Campaigns Cost Per Click 235

Martech

MARCH 4, 2022

Given all of that promise, marketers are certainly evaluating these technologies and one crucial part of that process is the demo. It’s important to set up demos within a relatively short time frame of each other to help make relevant comparisons. Get the daily newsletter digital marketers rely on. 24/7 vs. 8/5)?

Marketing Management 94

Marketing Management Vendors Analytics Ideal Customer Profiles 94

Martech

MARCH 9, 2022

The global pandemic has confirmed what many marketers already knew: the telephone is an integral part of the consumer purchase journey. Given all of that promise, marketers are certainly evaluating these technologies and one crucial part of that process is the demo. Get the daily newsletter digital marketers rely on.

Marketing Automation Services 87

Marketing Automation Services Enterprise Management Work Management Marketing Management 87

Act-On

DECEMBER 1, 2023

Considering a new marketing automation platform? Marketing orgs only use 33% of their martech capabilities. Consider these paths to a better marketing automation future. You can’t rethink your marketing strategy right now Path 2: Rebuild The other end of the spectrum from “Lift and Shift”: Rebuild what you have from scratch.

Marketing Automation Services 213

Marketing Automation Services Marketing Automation Automation Planning 213

Webbiquity

APRIL 18, 2024

Image credit: Mikael Blomkvist on Pexels This also applies, of course, to B2B marketing. Ideally, marketers focus their time on performing high-impact tasks that need our knowledge, expertise, and experience. So, why not let B2B marketing automation take care of the rest? What is B2B Marketing Automation?

Marketing Automation Services 155

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 155

Full Circle Insights

DECEMBER 8, 2023

Navigating the Salesforce Campaign Attribution Landscape Trends to Watch in 2024: Part 1 Today’s marketers have more ways than ever before to get in front of customers. This blog post will delve into the evolving landscape of Salesforce campaign attribution, explore trends, and highlight how to take control of your attribution models.

Marketing Attribution 52

Marketing Attribution Full Circle Insights Campaigns Allocation 52

Webbiquity

JUNE 20, 2023

Video marketing has become a vital and productive tool for businesses in almost every sector. This post explores five effective B2B video marketing strategies that can help you capture attention, deliver compelling messages, and generate demand for your offerings. #1 Guest post by Nina Petrov.

Webinar Metrics 309

Webinar Metrics Demand Work Management Video Marketing 309

Marketing Insider Group

AUGUST 10, 2021

Calls-to-Action (CTAs) are everything in B2B marketing. They direct your audiences’ next step in the buyer’s journey and determine the success of your campaign. The first step in developing any marketing campaign is to determine its goal and this includes pinning down the action we want our audience to take.

Lead Generation 362

Lead Generation Marketing Qualified Leads Lead Ranking Sales Qualified Leads 362

Act-On

APRIL 10, 2024

You don’t want a demo of their software — you haven’t even had time to read their content yet. Luckily for marketers, lead scoring exists. Rethinking Your Marketing Automation Migration Strategy Proven strategies to reduce risk, accelerate “time-to-live,” and optimize performance. Too early, and everyone wastes time.

Lead Ranking 164

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 164

Sprout Social

FEBRUARY 3, 2022

Trouble coming up with marketing campaign ideas? This is especially true if your recent marketing push fell flat or your engagement rate is low. Too many businesses are caught in a trap of ad-hoc marketing. Too many businesses are caught in a trap of ad-hoc marketing. What is a marketing campaign, exactly?

Campaigns 135

Campaigns Planning Paid Search Agency Advertising Agencies 135

Full Circle Insights

DECEMBER 26, 2023

Navigating the Salesforce Campaign Attribution Landscape Trends to Watch in 2024: Part 2 As we step into 2024, the ever-evolving realm of marketing attribution continues to be a puzzle that the industry is eager to solve. In this second part of our exploration, we delve into another trend that’s poised to shape the narrative in 2024.

Marketing Attribution 52

Marketing Attribution Full Circle Insights Campaigns Lead Ranking 52

Metadata

OCTOBER 10, 2023

We’ve decided to share our own usage and campaign setup process. A lot of our tactics are driven and empowered by the unique functionalities in Metadata , but I believe it is still informative since the marketing principles are Platform-agnostic. Here is a snapshot view of our own metadata setup and key areas of focus.

Cost per Lead 52

Cost per Lead Campaigns CPL Trigger Marketing 52

Sharpspring

AUGUST 7, 2020

But is your current email marketing strategy set up for success? In this blog, we’ll take a dive into what successful email marketing campaigns look like, so you’ll have a better idea of what you should be trying to achieve. What Do Successful Email Marketing Campaigns Look Like? You’ve probably heard of Buzzfeed.

Email Marketing 104

Email Marketing Campaigns Advertising Agencies Paid Search Agency 104

Metadata

MAY 15, 2020

You might think you’re familiar with the most efficient ways to increase demos on less budget. Our General Marketing Strategy Before we discuss what we changed in March and April, I’ll put those changes in context by explaining our general marketing strategy right now as a pre Series-A startup.

Ideal Customer Profiles 98

Ideal Customer Profiles Top of Funnel Paid Search Agency Digital Marketing Funnels 98

Metadata

SEPTEMBER 28, 2021

It’s not exactly a demand gen campaign, but it’s not pure ABM, either. It’s just smart marketing. In the meantime, what kinds of ABM and demand gen campaigns will have the biggest impact? Most marketers don’t consider demand gen campaigns as part of ABM, or vice versa. Demand gen campaigns: Dos and don’ts.

Account Based Marketing 98

Account Based Marketing ABM Demand Campaigns 98

Metadata

SEPTEMBER 28, 2021

It’s not exactly a demand gen campaign, but it’s not pure ABM, either. It’s just smart marketing. . In the meantime, what kinds of ABM and demand gen campaigns will have the biggest impact? Most marketers don’t consider demand gen campaigns as part of ABM, or vice versa. Demand gen campaigns: Dos and don’ts.

Account Based Marketing 98

Account Based Marketing ABM Demand Campaigns 98

Madison Logic

FEBRUARY 1, 2024

Repeat after us: real-time strategy measurement and optimization are fundamental to campaign success. As we enter another year where economic uncertainty continues to impact spending decisions, B2B marketers will be forced to rely more heavily on data to ensure they’re maximizing their budgets. Leading vs. Lagging Indicators.

Top of Funnel 52

Top of Funnel Optimization Account Based Marketing Campaigns 52

Martech

APRIL 19, 2024

Marketers who are judged by the number of leads they generate will push for quantity. But big-ticket purchases in B2C and B2B will help marketers see ROI with a small number of wins, which pushes some marketers toward quality. Marketers interested in tapping into social have a familiar decision to make regarding tactics.

Lead Gen 87

Lead Gen Paid Content Social Media Sales Qualified Leads 87

Content Standard

OCTOBER 2, 2020

Return on investment (ROI) is one of the most important metrics for determining the success of a campaign or program. By tracking the level of return from investments in marketing, business leaders understand the effectiveness of the company’s marketing program. But what is good ROI for marketing campaigns?

ROI 138

ROI Marketing Attribution Campaigns Marketing Analytics Tools 138

Martech

APRIL 19, 2024

Many brands, such as those in the home services industry or a local grocery chain, market to specific locations, cities or regions. There are also national brands that want to expand in specific local markets. Brands need to connect their messaging directly with the specific communities they serve and media to their target demo.

Advertisements 101

Advertisements Advertising Allocation Planning 101

The Point

MAY 30, 2023

When a marketing budget get cut, certain line items tend to get immediate scrutiny: media spend, headcount, events. There are more creative methods for achieving marketing efficiency without sacrificing ad impressions, colleagues, or market visibility. A blog is the most neglected asset in a company’s marketing toolbox.

Marketing Budget Creation 147

Marketing Budget Creation Budget Programs Marketing Budget Paid Search Agency 147

Bannerflow

JANUARY 18, 2022

The best display advertising campaigns of 2021 were among the most inventive we have seen. Not only do they display craft and inventiveness but are often the end point of many different members of a marketing team all working together to succeed. Finding the best display advertising campaign of 2021.

Display 98

Display Advertisements Advertising Campaigns 98

Albacross

SEPTEMBER 3, 2019

We brainstormed ideas on how to address this and created an automation that lets us book 20+ demos monthly without doing anything at all. Considering that these demos are converting to trial at ~30% and our average customer Lifetime Value, this campaign generates ~$21k of projected revenue each month. So we needed a workaround.

Marketing Automation Services 81

Marketing Automation Services Work Management Outreach Domain 81

Envy

SEPTEMBER 24, 2020

In the wrong hands, PPC can be a money pit that leads to despair and wasted marketing budgets. I’m cutting to the chase and spilling the beans on how to run campaigns for maximum ROI. Is inbound marketing your hero? We all share that love affair with long-term B2B tech marketing strategy. Yeah, it’s ours too.

PPC 118

PPC Top of Funnel B2B Marketing Paid Search Agency 118

Valasys

JANUARY 17, 2024

In B2B marketing’s era of hyper-personalization, Data-Driven ABM campaigns are the laser-guided rockets you need. Fuel your B2B success with data-driven ABM – it’s time to rewrite the marketing rulebook. This intelligence shapes hyper-personalized campaigns, showcasing solutions directly relevant to their struggles.

Account Based Marketing 40

Account Based Marketing ABM Ideal Customer Profiles B2B Marketing 40