campaign Demand Demand Generation Doubleclick Eloqua 
Customer Experience Matrix
JULY 22, 2010
When campaign management systems consolidated in the late 1990's and early 2000's, most were bought by enterprise software companies. These were campaign management systems including Exchange Applications, Recognition Systems/Protagona, Prime Response, Intrinsic, Unica, Aprimo, Decision Software TopDog/MarketWide, Alterian and SmartFocus.
Customer Experience Matrix
MAY 23, 2007
My diagram is divided into two main areas: traffic generation systems that lead visitors to a Web site, and visitor treatment systems that control what happens once people get there. If you compare this list of applications with the handful of seemingly integrated products, you’ll see that no product comes close to covering all the bases.
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