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8 New GA4 Features You Absolutely Can’t Ignore

Marketing Insider Group

If you want to be successful in digital marketing , you have to stay ahead of the curve. It’s a complete rebuild, specifically designed to give marketers more insightful and useful data about their online audiences. As you know, reaching the right audience is key to any successful marketing strategy.

Features 217
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Elevate B2B Marketing News Weekly Roundup: AI Changing B2B Search, LinkedIn Benchmark Report, & Google’s New Ads Editor

Top Rank Marketing

With over 70 million decision-makers, LinkedIn is the place to B2B.” — Keith Browning @TweetOfKeith Click To Tweet What Are B2B Content Marketers’ Biggest Challenges? But even if they don't understand, LinkedIn has the people who do. Rival IQ Google Ads Editor version 2.5 Rival IQ Google Ads Editor version 2.5

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Klaviyo Product Update Roundup - April 2023

SmartBug Media

As an agency focusing on e-commerce marketing, we understand the importance of utilizing the latest technology to drive results for our clients. Get ready to stay ahead of the competition and take your marketing strategy to the next level with Klaviyo's newest features and tools!

Product 98
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The 8 best URL shorteners for engagement and tracking in 2022

Sprout Social

Most link shorteners also let you track engagement with UTM parameters. They track who, where, and when someone clicked your link, so you can measure its effectiveness. . Businesses need to know the R OI of campaigns to adjust and plan for future campaigns. Key features: Create branded links . Auto-branded links.

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How to send mobile app messages that build loyalty and stay relevant

Martech

“Downloading an app is a big step in customers showing their loyalty to a brand,” said Sydney Smith, client marketing manager at cross-channel marketing platform Cordial, at The MarTech Conference. “So Marketers should think about their own experience with this. They have to opt in.

Loyalty 101
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CommandIQ Gives Marketers Flexible Database and Messaging Options

Customer Experience Matrix

The market for Customer Data Platforms is still young, which means that products have yet to converge on a standard set of features. None of those are required for a CDP to fulfill its core purpose of giving marketers a unified customer database to support coordinated customer treatments across channels.

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How to increase profitability by monetizing off-Amazon advertising

SmartBrief - Marketing

Smart sellers are now developing holistic Amazon marketing strategies that use Amazon’s broad media inventory and off-Amazon advertising channels that were previously the domain of to-website advertising. You could track marketing metrics at source such as impressions and CPC, but not conversions.

Amazon 52