Remove campaign de-dupe
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Should Cleaning Up Database Duplicates Really Be Your Focus?

LeanData

Ask anyone who works with a CRM system or marketing automation platform about their No. They are the bane of marketing and sales teams alike. percent of the respondents answered: de-dupe incoming leads and existing database. De-dupe is not the solution. Is it improved campaign attribution?

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Should Cleaning Up Database Duplicates Really Be Your Focus?

LeanData

Ask anyone who works with a CRM system or marketing automation platform about their No. They are the bane of marketing and sales teams alike. percent of the respondents answered: de-dupe incoming leads and existing database. De-dupe is not the solution. Is it improved campaign attribution?

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Should Cleaning Up Database Duplicates Really Be Your Focus?

LeanData

Ask anyone who works with a CRM system or marketing automation platform about their No. They are the bane of marketing and sales teams alike. percent of the respondents answered: de-dupe incoming leads and existing database. De-dupe is not the solution. Is it improved campaign attribution?

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7 not-quite-predictions for marketing technology in 2016

chiefmartech

I took my shot at the prediction hall-of-fame last year , predicting that Microsoft would spend more than $1 billion on acqusition(s) in the marketing technology space in 2015. Microsoft made plenty of interesting acqusitions in 2015 , but not a major marketing platform for north of $1 billion. I thought it was a reasonably solid bet.

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How to Leverage Your Current Marketing Team to Get Started with ABM Now

Engagio

Many B2B marketing organizations are investigating Account Based Marketing (ABM). Overwhelmed by thoughts of changing their programs and hiring new staff, many marketing leaders put aside their plans. You can call upon your current marketing team to support your strategy. Often, this will be Product Marketing.

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Email Lists: Should You Rent or Buy?

The Point

Say you’re marketing a new product, and inbound marketing alone (content syndication, search, social media) won’t cut it. List rental is the traditional (and some might say: outdated) way of acquiring marketing lists. Let’s consider your options: List Rental. Bulk Rental/Co-Branded. List Purchase.

De-duping 100
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Five tools that can help you break free from data paralysis

ClickZ

30-second summary: Data paralysis is a natural consequence of the marketing technology businesses use daily, but there are tools that can help manage the proliferation of data so that it can be used efficiently and effectively. To combat this, marketers have begun adding even more tools to their tech stack.