Remove campaign multi-touch
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ZoomInfo and Salesforce: Meet Your Go-To-Market Success Machine

Zoominfo

Feed Salesforce the best (and freshest) data with ZoomInfo Enrich. Practicing good data hygiene is essential. That means your sales reps can: Automate sales emails Streamline call lineups Ensure that follow-ups happen on time Create multi-touch outbound campaigns. Let’s take a look. See the case study.

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ZoomInfo and Salesforce: Meet Your Go-To-Market Success Machine

Zoominfo

Feed Salesforce the best (and freshest) data with ZoomInfo Enrich Practicing good data hygiene is essential. With these real-time data, insights, and CRM-tracking in one place, you can maximize and measure each touchpoint’s effectiveness. Let’s take a look. See the case study.

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Measure Your Content Marketing ROI With These 10 Steps

Contently

Content has a huge impact across all stages of the customer journey, but you can’t capture ROI with a simple attribution model on Day 1. For instance, a leading B2B software company that Contently partners with recently launched a large-scale content campaign that drove 22,000 leads. Single-Touch Content Attribution.

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Marketing Automation Trends for 2010

LeadSloth

These are the trends that are mentioned most often: Improved ROI & Reporting. Renewed focus on data quality. I see teams that make the shift being better able to compete on a campaign-by-campaign level, better satisfy sales team needs and ultimately being able to drive more pipeline opportunities.