Martech

MARCH 11, 2024

Scrub your first-party data More than ever, first-party data hygiene is crucial to ensure accuracy and relevance and maintain privacy compliance for all users. Data hygiene is more than just cleaning and organizing your customer data. Schedule your data hygiene regularly (e.g.,

Cost per Acquisition 119

Cost per Acquisition Multi-Touch Attribution Data Hygiene Top of Funnel 119

Zoominfo

JANUARY 5, 2021

Processes and contact ownership also get murky, with reps working on the wrong accounts or emailing people who have already opted out of emails. “Data silos are unfortunately still a problem for a lot of go-to-market teams,” says Henry Schuck, ZoomInfo’s Founder and CEO. Practicing good data hygiene is essential.

Zoominfo 173

Zoominfo Data Hygiene Paid Search Agency Lead Scoring 173

Zoominfo

JANUARY 5, 2021

Processes and contact ownership also get murky, with reps working on the wrong accounts or emailing people who have already opted out of emails. “Data silos are unfortunately still a problem for a lot of go-to-market teams,” says Henry Schuck, ZoomInfo’s Founder and CEO That’s where Salesforce Sync comes in. Let’s take a look.

Zoominfo 130

Zoominfo Data Hygiene Paid Search Agency Lead Scoring 130

DealSignal

FEBRUARY 18, 2024

It’s the first step in the overall sales process—and a very important one. When the sales prospecting process or approach is riddled with weak spots, no amount of outreach will lead to the amount of booked meetings or conversions that you need. But, there’s no denying that prospecting is a crucial part of the sales process.

Top of Funnel 52

Top of Funnel Sales Qualified Leads Generation Account Based Marketing 52

DealSignal

JULY 27, 2023

It’s the first step in the overall sales process—and a very important one. When the sales prospecting process or approach is riddled with weak spots, no amount of outreach will lead to the amount of booked meetings or conversions that you need. But, there’s no denying that prospecting is a crucial part of the sales process.

Top of Funnel 52

Top of Funnel Generation Account Based Marketing Sales Qualified Leads 52

Zoominfo

SEPTEMBER 5, 2018

Before you know it, you’ve gotten lost—and wasted time and money in the process. Market intelligence refers to the ongoing collection and analysis of data related to a brand’s markets, customers, and competition in order to gain a holistic knowledge of the overall marketplace. Prioritize data quality.

Planning 140

Planning Zoominfo Data Hygiene Multi-Channel 140

DealSignal

APRIL 11, 2022

Sales prospecting is the process of identifying potential buyers (prospects) and then building a business relationship with them. It’s the first step in the overall sales process—and a very important one. Manual processes also usually mean that prospecting is ad-hoc with no true system or repeatable process in place.

Top of Funnel 52

Top of Funnel Tools Data Hygiene Generation 52