KoMarketing Associates

SEPTEMBER 17, 2020

PFL, in conjunction with Demand Metric, recently published the “State of Multichannel Marketing” report, and statistics showed that 54% of marketers use three or four different marketing channels for their campaigns. The Need for More Accurate Marketing Data. This means focusing on data hygiene, cleanliness and robustness.

Data Hygiene 169

Data Hygiene Marketing Report Advertising Channels InsideView 169

Smarte

DECEMBER 13, 2018

As a marketer, you must have managed lot of email marketing campaigns. The post Why real-time data maintenance is the future of data hygiene? The ones which gave you a good ROI […]. appeared first on SMARTe Inc.

Data Hygiene 66

Data Hygiene ROI Email Marketing Campaigns 66

Martech

MARCH 11, 2024

Scrub your first-party data More than ever, first-party data hygiene is crucial to ensure accuracy and relevance and maintain privacy compliance for all users. Data hygiene is more than just cleaning and organizing your customer data. Schedule your data hygiene regularly (e.g.,

Cost per Acquisition 126

Cost per Acquisition Multi-Touch Attribution Data Hygiene Top of Funnel 126

Zoominfo

MARCH 24, 2021

Examples of poor data include: Missing contact fields Inaccuracies due to outdated information (e.g., individual role changes and mergers and acquisitions) Data entered in the wrong field Duplicate entries Misspellings, typos, and spelling variations Non-normalized data. How Does Dirty Data Affect Sales?

Data Hygiene 251

Data Hygiene Buyer Personas Churn Rate B2B 251

Biznology

MAY 28, 2014

No wonder your sales force is always complaining that your data is no good (although they probably use more colorful words). Here are 5 steps you can take to maintain data accuracy, a process known as “data hygiene.”. Key enter the data correctly in the first place. Sounds obvious, but it’s often overlooked.

Data Hygiene 80

Data Hygiene B to B Marketing Analytics Tools Ideal Customer Profiles 80

Marketing Insider Group

MARCH 28, 2023

Customer Database Data hygiene has nothing to do with scrubbing your data’s ears. Rather, it is the ongoing process involved in maintaining clean data that is complete and error-free. all of the ongoing processes involved in guaranteeing data is clean … and error-free.”

Small Business Marketing 230

Small Business Marketing Work Management Data Hygiene Practices 230

Zoominfo

DECEMBER 3, 2018

The Impact of Bad B2B Marketing Data. While inaccurate marketing data is annoying, have you ever truly considered how it’s impacting your marketing campaigns? Low quality data is likely doing more damage than you think. So, what does list churn have to do with B2B marketing data? The short answer—everything.

Work Management 223

Work Management Marketing Management Data Hygiene B2B Marketing 223

Martech

JUNE 21, 2022

After identifying data issues through quality assessment and reports, marketers should focus on cleaning up the errors through hygiene efforts. “If you liken your marketing campaigns to playing darts, you want those darts to hit the board, which is the marketing campaign being effective,” Pritchard said.

Data Hygiene 105

Data Hygiene Ideal Customer Profiles Conference Lead Ranking 105

Martech

OCTOBER 2, 2023

Consider data hygiene, one of those pieces of grunt work. It will also deprive people of an experience that teaches how to quickly assess if AI output makes sense or not — as well as see other potential issues with the data. For instance, case studies and projects could include some data hygiene work.

Automation 119

Automation Marketing AI Data Hygiene Case Studies 119

Zoominfo

DECEMBER 12, 2019

While it’s impossible to avoid spam traps entirely, good data hygiene will help you limit exposure. In most cases, this happens as a result of the sender’s lack of data hygiene , and the consequences can be severe. When companies conduct cold email campaigns , it’s possible they’ll fall into a spam trap.

Data Hygiene 195

Data Hygiene CAN-SPAM Marketing Automation Services Zoominfo 195

Martech

APRIL 17, 2024

This article will lay out: Common mistakes we still see in email campaigns. Common email mistakes that increase spam rates There are four major categories of common mistakes: Poor CRM/data hygiene. Proactive strategies to get your email campaigns in compliance 1. Advanced techniques to reduce spam.

CAN-SPAM 60

CAN-SPAM Data Hygiene Domain Privacy 60

NetLine

DECEMBER 27, 2023

These systems store and manage your customer and prospect data, as well as handle your marketing campaigns. Data Management Platform: Siloed or inaccurate data can stand in the way of making worthwhile data-based decisions. That’s why having a data management platform (DMP) is a key component of any martech stack.

Intent Data 52

Intent Data Intent Data Hygiene Lead Ranking 52

Zoominfo

JULY 2, 2020

These tools not only perform day-to-day marketing functions like email, social media, and website updates but they also provide valuable insights into the types of campaigns and content that resonate with their audience. And as it turns out, about 27% of business leaders are unsure about how much of their data is actually accurate.

Marketing Automation Services 246

Marketing Automation Services Marketing Automation Automation Work Management 246

eTrigue

JANUARY 16, 2024

.* It’s the quality, not the quantity, of your data that will help glean the best results. With B2B data decay rates at an all time high it’s important to keep on top of your data hygiene. Clean data helps you understand your market. Forcast opportunity more accurately. Build an effective ABM strategy.

ABM 78

ABM Account Based Marketing Data Hygiene Gartner 78

Zoominfo

SEPTEMBER 7, 2022

Data completeness – Is your data being enriched with both first-party and third-party data? Lead-to-account matching – If you run account-based marketing (ABM) campaigns, automated lead-to-account matching is a must — it aligns revenue generation teams and enables a seamless customer experience.

Enterprise Management 130

Enterprise Management Work Management Marketing Management Marketing Automation Services 130

Porch Group Media

APRIL 1, 2021

Key Topics Include: How to apply data hygiene and enhancement to reengage dormant customers Types of email messaging most effective for reactivation campaigns An introduction to V12’s reactivation strategy and case learning showing actual results. Interested in more great marketing resources? Click here to learn more.

Webinar Metrics 59

Webinar Metrics Demand Data Hygiene Campaigns 59

DealSignal

AUGUST 30, 2021

These departments can provide valuable information to support your campaigns, such as insight about underutilized features that would actually solve a common customer pain point you are building a campaign around. The obstacle that most marketers and salespeople face is the accuracy of the data in their CRM.

Account Based Marketing 52

Account Based Marketing Tactics Work Management Marketing & Strategy 52

Envy

JANUARY 20, 2022

Success in the digital-first world we live in requires effective data management. According to a study by IDC (International Data Corporation) , bad data diverts focus away from strategy and innovation. In other words, you need to have a data hygiene strategy. Cleaning up data in HubSpot is simple.

Hubspot 118

Hubspot Data Hygiene Marketing & Strategy Contact Marketing 118

Litmus

OCTOBER 11, 2022

Lesson two: Data hygiene. Good data hygiene for email marketing is one of the most important steps to designing high-performing campaigns. And while flawless CRM data is unrealistic, there are best practices you can implement.

Email Marketing 87

Email Marketing Data Hygiene Personalization Planning 87

Zoominfo

DECEMBER 23, 2020

A organized, accessible database helps give a full, 360-view of potential customers, and is overall essential for marketing campaign success. As the heart of any data-driven company, your database helps sales and marketing professionals understand prospects in-depth, improve segmentation, pinpoint audiences,, and convert more leads.

Ideal Customer Profiles 245

Ideal Customer Profiles Zoominfo Verticals Data Hygiene 245

Litmus

SEPTEMBER 13, 2022

Knowing how to measure and increase your CTR not only improves your email campaign performance, but keeps subscribers coming back for more. Comparing to campaigns with similar objectives and CTRs. Email campaign budget. The best measure of success is tracking your own campaign performances and progress over time.

CTR 73

CTR Email Marketing Data Hygiene Click Rate 73

Zoominfo

JULY 9, 2020

Although most companies have now adopted some version of a data hygiene strategy, dirty data is still very much alive and well. How can it be that technology has come so far, and yet data quality issues still plague sales and marketing professionals? What is data hygiene and why is it important?

Data Hygiene 244

Data Hygiene Opinions Zoominfo Practices 244

The Point

NOVEMBER 29, 2017

After more than two decades in the agency business, I’ve seen dozens of clients and hundreds of campaigns succeed and fail. In this context, by “act” I mean that the client and his/her company have built a solid foundation on which virtually every campaign or program has a reasonable chance of success. Know Your Content.

Demand Generation Agencies 182

Demand Generation Agencies Demand Generation Demand Generation 182

Launch Marketing

JANUARY 2, 2019

They can also be effectively used as a demand generation tool or in cross-channel marketing campaigns. More specifically, effective email marketing campaigns help your organization to: Stay top of mind via email nurture campaigns. A clear campaign goal will often solve the dilemma for you. Which have a support account?

A/B testing 74

A/B testing Email Marketing Campaigns Effectiveness 74

Zoominfo

JUNE 3, 2018

4 Lessons ZoomInfo Learned From Their Own ABM Campaign. The following article outlines the thought-process behind our ABM campaign and offers four important lessons we learned along the way. Modern marketers live and breathe data. 4 Reasons Why CRM Data Hygiene is Critical to ABM Success. Bad data costs U.S.

Account Based Marketing 154

Account Based Marketing Data Hygiene B2B ABM 154

Martech

JULY 20, 2021

Marketing is a career that rewards creativity, even when technology is used to carry out precise targeted campaigns. You also will need somebody to handle the development and creation of email, segmentation, and deal with data hygiene, people measuring analytics and measuring performance not just for email campaigns but across the platforms.

Data Hygiene 113

Data Hygiene Ad Building Marketing Automation Services Marketing Management 113

Only B2B

AUGUST 21, 2023

This precision is not just a luxury but a necessity; according to Gartner, organizations lose $15 million annually due to poor data quality. Moreover, automated data cleansing accelerates processes, leading to considerable time and cost savings. Must Read: How Data Cleansing Help To Boost Your Marketing Campaign Performance?

Efficiency 62

Efficiency Marketing AI Automation Data Hygiene 62

Martech

JANUARY 11, 2023

Automating time-consuming, manual tasks around content creation, management and personalization; campaign scheduling and execution; data hygiene; communication with sales; and lead nurturing, which saves time and improves productivity. These benefits include: Increased marketing efficiency.

Marketing Automation Services 89

Marketing Automation Services Marketing Automation Work Management Automation 89

Zoominfo

AUGUST 2, 2020

Today we’re looking at three major B2B data sources and discussing the pros and cons of working with each. What is B2B Data? B2B data is enterprise-focused information used to improve sales and marketing campaigns. This data is split into three types: intent, fit, and opportunity.

Enterprise Management 245

Enterprise Management Ad brokers Work Management Marketing Management 245

MLT Creative

OCTOBER 25, 2011

Any B2B marketer who has initiated an email or direct mail campaign lately knows that business marketing data degrades quickly. Data master Dun & Bradstreet says the current level of data quality costs U.S. Holding on to dirty data can clog up your marketing efforts and your opportunities. False intelligence.

Data Hygiene 40

Data Hygiene Demand Generation Agencies B2B Salesforce.com 40

Zoominfo

AUGUST 9, 2018

If you’ve worked in marketing for any length of time, you already know not every campaign is created equal—it’s inevitable, some campaigns will be more effective than others. It’s our hope that you use these marketing productivity statistics to improve your campaigns. Let’s get into it!

Statistics 160

Statistics Marketing AI Product Marketing Automation Services 160

Zoominfo

JULY 2, 2020

These tools not only perform day-to-day marketing functions like email, social media, and website updates but they also provide valuable insights into the types of campaigns and content that resonate with their audience. And as it turns out, about 27% of business leaders are unsure about how much of their data is actually accurate.

Marketing Automation Services 113

Marketing Automation Services Marketing Automation Automation Work Management 113

Zoominfo

OCTOBER 26, 2020

Data decay refers to data quality deterioration within sales and marketing databases. This data tends to decay from inaccuracy, outdated, coming from an unreliable source, or aging out. According to a Dun & Bradstreet study , data quality continues to be a top priority for them.

Data Hygiene 100

Data Hygiene Zoominfo B2B B2B Sales 100

Zoominfo

JULY 29, 2019

Although most companies have now adopted some version of a data hygiene strategy, dirty data is still very much alive and well. How can it be that technology has come so far, and yet data quality issues still plague sales and marketing professionals? Dirty data causes low engagement and ineffective marketing campaigns!

Data Hygiene 216

Data Hygiene Zoominfo Practices Marketing AI 216

Only B2B

NOVEMBER 20, 2023

In fact, 63% of marketers report spending more on data-driven marketing and advertising last year, and 53% said that a demand to deliver more relevant communications/be more customer-centric is among the most important factors driving their investment in data-driven marketing. Must Read: What Is Data Cleansing And Appending 7.

Sales Qualified Leads 62

Sales Qualified Leads Paid Search Agency Data Hygiene Buyer Personas 62

Litmus

APRIL 25, 2022

Several factors affect an email marketing campaign’s likelihood of being successfully delivered. Keep an eye on these key areas to ensure your email campaigns don’t endure any unsuspected detours. Testing every email campaign before every send can help eliminate errors and increase brand credibility. Data hygiene.

Email Marketing 100

Email Marketing Deliverability CAN-SPAM Data Hygiene 100

Only B2B

JULY 19, 2023

Must Read: Data Hygiene: Mastering CRM Data Cleansing for Optimal Performance Personalized Email Marketing One of the most effective ways to implement personalization in database marketing is through personalized email marketing. Statistics show that personalized email campaigns deliver superior results.

Database Marketing 62

Database Marketing Personalization Planning Data Hygiene 62