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What Data.com’s Fate Reveals about the Importance of Data Enrichment

Leadspace

Once upon a time, there was a handy tool called Jigsaw. When you’re forced to use inaccurate data in your email campaigns, you risk high bounce rates and low open rates, and you can forget about boosting your conversions. . Your sales and marketing teams can then use this information to grow their campaign reach. .

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Social Media Features in Marketing Automation Systems: Who Does What?

Customer Experience Matrix

Importing social data: loading social data into the marketing automation database so it can be used for segmentation, analysis, and sharing with salespeople via CRM integration. This contrasts sharply with mature categories like email, landing pages, and nurture campaigns, where dozens of features are shared by most systems.

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Exciting new tools for B2B prospecting

Biznology

Early examples of this exciting new trend in prospecting were Jigsaw, a business-card swapping tool that allowed sales people to trade contacts, and ZoomInfo, which scrapes corporate websites for information about business people and merges the information into a vast pool of data for analysis and lead generation campaigns.

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Most Exciting Marketing Technologies to Adopt in 2017

Leadspace

The real-time CRM and Marketing Automation data vendors (including Leadspace) should have another big year based on the growing acknowledgement that this type of service dramatically enhances the performance of these massive CRM and MA investments companies have made. It’s beautiful when it’s that simple, and this one is.

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Marketo Sales Insight Expands Salesforce Access to Marketing Data

Customer Experience Matrix

They can be linked to a specific campaign or defined more generically (e.g., an option to send emails and add prospects to Marketo campaigns. This can be integrated with Demandbase and Jigsaw to download the names of contacts at those firms. Marketo lets sales reps send emails and add prospects to demand generation campaigns.

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Marketing Automation System Trends: What We Found in the Raab Guide

Customer Experience Matrix

Even though the modules clearly trespasses on the CRM vendors turf – inviting a potentially devastating counter-invasion – the opportunity seems irresistible. This might lead vendors to highlight the structural differences in their campaign engines, which are ultimately more important for usability than the visual interface.

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Power Selling Tools: Things Every Startup Sales Team Needs Selling At a Startup

Online Marketing Institute

By this I mean that your team needs to have complete visibility into all marketing efforts and results, as well as the ability to launch sales generated marketing campaigns. This is a great litmus test for how your sales driven marketing campaigns are working. This is where JigSaw comes in. This is easier said than done.