Martech

APRIL 7, 2022

This new technology will add to Ogury’s creative studio, allowing marketers to deliver personalized optimized ads. Ogury’s creative builder will enable marketers to create, publish and measure new kinds of ad units on mobile and the web. Creative can then be optimized like it was for this pandemic messaging effort.

Creativity 101

Creativity Optimization Campaigns Mobile Advertising 101

Stevens & Tate

MAY 9, 2023

This one-day event with a history of high-profile commercials often means a lot to marketers and business owners. And while many wait a few weeks before the Super Bowl to begin working on their video campaign idea, it’s best to prepare early enough. It also requires understanding emotional advertising , creativity, and proper timing.

Creativity 64

Creativity Video Marketing Campaigns Advertising Agencies 64

Trade Press Services Newsletter

FEBRUARY 1, 2024

While it’s a hilarious premise for a movie, it’s downright terrifying in real life—especially when it comes to marketing. ” It’s easy to fall into that trap of Groundhog Day marketing, but it often leads to repeatable mistakes, missed opportunities and less-than-optimal results. .” Get back to basics.

Tips 246

Tips Peer-to-peer Marketing & Strategy Marketing 246

PureB2B

DECEMBER 12, 2023

Email marketing remains one of the most powerful tools in a marketer’s arsenal that can help capture audience’s attention and drive engagement.

Email Marketing 62

Email Marketing Creativity Effectiveness Campaigns 62

Convince & Convert

JUNE 20, 2017

Are you experiencing a creative drought? Or are you bursting with creative ideas for your social media campaigns, but stumped about ways to validate these ideas? Here are five ways you can come up with more creative campaigns to achieve your business goals today, no matter where you are in the campaign planning process.

Social Media 163

Social Media Creativity Campaigns Effectiveness 163

Marketing Insider Group

JANUARY 8, 2024

With the success of today’s marketers hinging on adaptability, integrating AI isn’t just an option—it’s a strategic necessity for growth. The Vast Influence of AI on B2B Marketing The influence of AI is visible in every facet of B2B marketing, from lead generation and customer engagement to data analytics and decision-making processes.

Marketing AI 266

Marketing AI B2B Marketing Planning Allocation 266

Walker Sands

MAY 31, 2022

B2B technology can be dry and technical — but B2B marketing doesn’t have to be. We believe B2B marketing can be bigger, better and smarter, which is why we’re proud to announce that Walker Sands has won two 2022 Hermes Creative Awards for our creative work with Adlucent and commercetools.

Creativity 52

Creativity Campaigns Paid Search Agency Advertising Agencies 52

Fount Media

AUGUST 2, 2022

You know that marketing is essential to your success as a businessperson. But what do you do when marketing efforts fall short? There’s no need to give up on your dream of becoming successful – with some creativity and effort; you can. Or when it seems like nothing is working?

B2B Sales 52

B2B Sales Creativity Campaigns B2B 52

6sense

DECEMBER 16, 2021

In a crowded market of HR platforms, employee experience platform Kazoo knew that if it wanted to rise above the crowd, it’d need to out-market — not outspend — the competition. 6sense segments in your campaign mix — paid media, email, outbound, events… you name it, Kazoo does it! They had to get SHIfT done.

Creativity 62

Creativity Marketing Analytics Tools Campaigns CMO 62

Marketing Insider Group

SEPTEMBER 20, 2023

AI has caused a seismic shift in the marketing world over the past several years—and we’re talking about way more than ChatGPT. Today, AI is nearly as intertwined with marketing as traditional technology tools, like CRM systems and email marketing platforms. And it’s only predicted to keep getting faster.

Paid Search Agency 296

Paid Search Agency Budget Programs Lead Ranking Marketing & Strategy 296

Marketing Insider Group

SEPTEMBER 12, 2023

But, they are playing a significant role in the future of content marketing. In fact, 52% of business leaders have already implemented AI content generation tools into their content marketing strategies, and 64.7% In this article, we’re unveiling our tried-and-true formula for harmonizing AI and content marketing.

Marketing AI 281

Marketing AI Distribution Content Marketing Content 281

markempa

FEBRUARY 10, 2014

Tweet One of the best insights into creativity I’ve ever discovered was scrawled into a Plexiglas window on a subway train. I say this because boring marketing is often a pain point for B2B marketers. The campaign increased open rates by 32.5% Boring is a choice,” the etching read. Boring is a choice.

Creativity 120

Creativity Email Marketing Campaigns Planning 120

Webbiquity

APRIL 18, 2024

Image credit: Mikael Blomkvist on Pexels This also applies, of course, to B2B marketing. Ideally, marketers focus their time on performing high-impact tasks that need our knowledge, expertise, and experience. So, why not let B2B marketing automation take care of the rest? What is B2B Marketing Automation?

Marketing Automation Services 149

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 149

The Forward Observer

JANUARY 5, 2024

demystifies the insight-building process in a way that can help any business leader or marketing practitioner get to higher ground. Packed with real-world examples from leading brands and award-winning campaigns, Any Insights Yet? Douglas Burdett, host of The Marketing Book Podcast. Any Insights Yet? Transform Your Business.

Planning 152

Planning Click Rate Marketing & Strategy Amazon 152

Terminus

OCTOBER 12, 2021

An account-based marketing approach can translate to many different use cases and targeting strategies. Said differently, treating each account as a market of one and customizing content and messaging for each specific account. In addition to the targeting, it’s the little details in the design that make this such a great campaign.

Account Based Marketing 58

Account Based Marketing ABM Creativity Examples 58

Martech

MARCH 22, 2024

As organizations continue embracing AI-driven approaches, marketing leaders should be empowered to push the boundaries of innovation and drive better results with less manual, time-consuming effort — but it requires thinking beyond basic applications. These days, they’re adding more AI features to help retrieve detailed insights more easily.

Marketing AI 98

Marketing AI Content Marketing Enterprise Management Planning 98

Marketing Insider Group

FEBRUARY 6, 2023

As marketers we know the importance of planning, executing, and measuring the results of campaigns. Skate to where the puck is going, not to where it has been” may be a rather overused quote, but it’s very in true in marketing. We are in the era of digital-first marketing.

B2B Thought Leadership 238

B2B Thought Leadership Lead Ranking B2B Marketing Planning 238

Webbiquity

FEBRUARY 17, 2022

Marketing is the very heart of business, one of its two most basic functions per Peter Drucker. No company can successfully launch or maintain their competitive position without high quality marketing. Poor marketing can lead to fewer sales, fewer customers, and even a higher bounce rate on a business website. Contributed post.

Tactics 271

Tactics Advertising Agencies Paid Search Agency Focus Group 271

Marketing Insider Group

SEPTEMBER 7, 2023

Ask any marketer what it takes to be a great leader, and you’ll probably get some predictable responses. Things like creative vision, decisiveness, and data-driven decision making are common leadership traits that marketers fixate on at the moment. It’s true that these are important for successful marketing.

Lead Ranking 256

Lead Ranking Lead Scoring Advertising Agencies Paid Search Agency 256

Marketing Insider Group

DECEMBER 18, 2023

Effective marketing strategies for complex products are essential to driving business growth. At the end of the day, a good marketing strategy generates revenue that is pivotal for both sustaining and scaling a business. The problem is that you can’t use the same marketing strategy over and over again like a generic template.

Marketing & Strategy 238

Marketing & Strategy Marketing Strategy Work Management Product 238

Marketing Insider Group

JANUARY 31, 2023

There’s no question that your marketing agency’s capabilities will have a major impact on the success of your marketing strategy. Properly reviewing your marketing agency’s capabilities is no easy task. Here’s what you need to know to review and select a marketing agency that’s guaranteed to grow your business.

Advertising Agencies 301

Advertising Agencies Marketing Agencies 2 Paid Search Agency Marketing Agencies 1 301

Top Rank Marketing

FEBRUARY 26, 2024

In this environment, marketers are under pressure to drive impact and bolster the pipeline. ” Partnering with the right B2B tech marketing agency can be a critical move to overcome the challenges at hand, and get the most out of your budget. 1: Specialization in tech marketing and understanding of the industry landscape.

Advertising Agencies 97

Advertising Agencies Paid Search Agency Ad Agencies Allocation 97

Convince & Convert

JUNE 20, 2017

Are you experiencing a creative drought? Or are you bursting with creative ideas for your social media campaigns, but stumped about ways to validate these ideas? Here are five ways you can come up with more creative campaigns to achieve your business goals today, no matter where you are in the campaign planning process.

Social Media 60

Social Media Creativity Campaigns Effectiveness 60

Rain: The Growth Agency

JANUARY 28, 2021

29, 2020 /PRNewswire/ — Rain the Growth Agency has partnered with home fitness equipment leader Horizon Fitness , expanding the company’s direct-to-consumer marketing efforts with a new TV creative and media campaign. The campaign rolls out in the heat of the Q1 peak season for the fitness industry.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Creativity Ad Agencies 52

Martech

FEBRUARY 19, 2024

Have you ever wondered if traditional hiring practices are holding your marketing team back? I work with CMOs, helping them build best-in-class marketing teams, among other things. As marketing technology and consumer behavior continuously evolve, skills have a diminishing half-life.

First-Mover Advantage 117

First-Mover Advantage Terms and Conditions Work Management Loyalty 117

Martech

JANUARY 11, 2024

In 2024, this channel will grow in importance as marketers deal with the deprecation of third-party cookies and other privacy challenges. Marketers will continue to refine their email strategies because the payoff can be substantial. Here are some of the ways marketers will improve their email programs in the year ahead.

Email Marketing 129

Email Marketing Marketing AI Enterprise Management Work Management 129

Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. What is an influencer marketing campaign?

Examples 124

Examples Campaigns Advertising Agencies Burn Rate 124

Stevens & Tate

FEBRUARY 20, 2024

Introduction to AI in Digital Marketing Artificial Intelligence (AI) is not just a buzzword but a pivotal game-changer. AI and digital marketing are increasingly intertwined, revolutionizing how marketers approach their strategies. The result?

Marketing AI 82

Marketing AI Allocation Lead Ranking Digital Marketing Funnels 82

Launch Marketing

JANUARY 17, 2024

It demands a thoughtful orchestration of creativity, strategic planning and an understanding of market dynamics. We’ve interviewed seasoned marketing executives in our series “Marketing Insights from Executives” focused on product launch strategy lessons learned. Get your new product or service on the right trajectory.

Product 105

Product Marketing & Strategy Marketing Strategy B2B Marketing 105

Marketri

JANUARY 29, 2024

I’ve written many blogs that explore how to use marketing to solve a business problem. With 2024 unofficially dubbed The Year of AI (at least on Wall Street), I find myself contemplating how this enabling technology can coexist with the human-centered marketing experience buyers crave today. It’s a real quandary for marketers.

Efficiency 117

Efficiency Copyright B2B Sales Differentiation 117

Martech

JANUARY 9, 2024

Like much marketing technology, many marketing automation platforms (MAPs) are being enhanced with new AI-powered features. One reason for this is the need to improve personalization and drive it to all parts of marketing. Download your free copy of the new report Marketing Automation Platforms: A Marketer’s Guide now.

Marketing Automation Services 126

Marketing Automation Services Marketing AI Marketing Automation Automation 126

SocialPilot

JANUARY 31, 2024

It is an extremely competitive and ever-evolving industry where new features, tools, and software are born every day to take their place in the market. In this market, the insights derived from influencer marketing case studies become invaluable. You should start by reading some impactful influencer marketing case studies.

Case Study 90

Case Study Case Studies Work Management Studies 90

Martech

JANUARY 9, 2024

It’s a pivot that’s tipping the scales from social ad spend to more influencer marketing investment — where genuine, community-focused engagement means richer content, more strategic partnerships and deeper market penetration as the creator economy barrels ahead. Affiliate marketing. Why pay attention to the creator economy?

Advertising Agencies 131

Advertising Agencies Paid Search Agency Marketing & Strategy Marketing Strategy 131

Sprout Social

DECEMBER 6, 2023

There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. In this guide, we’re diving into the essentials of B2B influencer marketing. What is B2B influencer marketing?

Work Management 116

Work Management B2B Marketing Marketing Management Paid Search Agency 116

Martech

APRIL 19, 2024

Marketers who are judged by the number of leads they generate will push for quantity. But big-ticket purchases in B2C and B2B will help marketers see ROI with a small number of wins, which pushes some marketers toward quality. Marketers interested in tapping into social have a familiar decision to make regarding tactics.

60

60

Martech

DECEMBER 18, 2023

For creative and marketing teams, this means leveraging AI tools to help with: Automating repetitive administrative tasks. Analyzing campaign performance data. The goal is to use AI to empower human marketers and creatives, not replace them. Dig deeper: Marketing work management: The forgotten essential 2.

Marketing AI 116

Marketing AI Digital Asset Management Enterprise Management Work Management 116