Remove campaign

KoMarketing Associates

article thumbnail

Baidu PPC Versus Google AdWords: 8 Key Differences

KoMarketing Associates

B2B marketers familiar with search engine advertising on Google AdWords will likely find it easier to understand Baidu PPC. They share many of similarities, such as text and display ads, a cost-per-click (CPC) price system is based on the market bids, and similar account architecture. Baidu Knowledge.

Adwords 121
article thumbnail

5 Ways B2B Technology Companies Can Build PPC Negative Keyword Lists

KoMarketing Associates

Running a successful PPC campaign for a B2B technology company goes beyond coming up with a robust set of keywords to bid on. When negative keywords are added to a PPC campaign, ads will not be served if those words are part of the user’s search query. Marketing”. Specific Industries. Accounting”. Construction”.

PPC 121
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How To Illustrate Popular B2B PPC Performance Metrics

KoMarketing Associates

We often are presented with a range of unique challenges when trying to demonstrate the value and impact of our search engine advertising campaigns. The extended sales cycle we face in B2B online marketing adds to the confusion. METRIC 1: CLICKS. METRIC 3: CLICK THROUGH RATE. Here are three essential metrics.

PPC 120
article thumbnail

GA4 and Google Ads: What B2B Marketers Need to Know

KoMarketing Associates

It’s exciting, but maybe a little overwhelming, too—especially if you’re a Google Ad user and are trying to figure out what the shift means for your ad campaigns. While this change frustrated a lot of marketers, I think it will be more effective for tracking purposes. Top campaigns . Reports Snapshot .

Google 218
article thumbnail

8 Tactics & Tools PPC Marketers Should Be Thankful for in 2018

KoMarketing Associates

2018 has been a crazy year in the world of PPC Marketing. Just like the holiday season, it’s easy to get overwhelmed by the ever changing PPC world. In 2018, Google continues to state the importance of Audiences for all campaigns. Automated Rules. Extended Text Ads.

PPC 123
article thumbnail

Why You Should Always Have an Active Branded Campaign

KoMarketing Associates

Branded campaigns and keywords should be considered the bread and butter of your PPC accounts. In most instances, they almost always have the best KPIs, including lowest Cost-Per-Click (CPCs) and highest Click-Through-Rate (CTR) in addition to a higher quality conversion volume.

article thumbnail

How to Play PPC Like Fantasy Football

KoMarketing Associates

Looking at the parallels between the Fantasy sports world and paid search marketing , it’s easy to see that both can be approached in the same competitive manner. Paid search marketing works in much the same way. 2) Raise max cpc bids. 4) Change campaign settings. Let’s take a look: Research & Education.

PPC 120