SmartBug Media

FEBRUARY 23, 2024

No one likes spending time justifying expenses and trying to prove the revenue impact of their marketing efforts. And it certainly isn’t easy: Determining and proving marketing success requires a specified timeline and access to data-backed insights regarding your campaigns.

Marketing Attribution 64

Marketing Attribution Multi-Touch Attribution Lead Ranking Multi-Channel 64

Webbiquity

SEPTEMBER 19, 2017

CoSchedule, a top content planning and research tool vendor, just released its State of Marketing Strategy Report 2017 , based on a survey of nearly 1,600 marketing professionals. In other words, solid marketing practices tend to produce solid marketing results. The team at CoSchedule asked marketers 10 questions.

Webinar Metrics 262

Webinar Metrics Marketing Report Marketing Strategy Marketing & Strategy 262

InsightSquared

SEPTEMBER 4, 2019

One of the main responsibilities of your marketing team is determining which campaigns are the best campaigns. A customer’s journey is complex; it’s made up of multiple campaigns, accessed through multiple devices, and viewed by multiple people from the same company. What Account Contact accessed the campaign?

Marketing Attribution 235

Marketing Attribution Allocation Planning Paid Search Agency 235

Martech

MARCH 11, 2024

Time is running out to get all those well-laid marketing plans off the whiteboards and into action. No matter where your company is at in the post-third-party preparation curve, the truth is that we won’t fully realize the impact on our marketing efforts until Google finally flips the switch and we head into the unknown.

Cost per Acquisition 129

Cost per Acquisition Multi-Touch Attribution Data Hygiene Top of Funnel 129

Sprout Social

AUGUST 17, 2022

These alerts can give you a head start on understanding your competitors’ positioning, promotions and campaigns. Coupled with HubSpot’s sales CRM, the tool highlights the correlation between top-performing content and social interactions with sales. How could social media monitoring help you build better campaigns?

Social Media 125

Social Media Tools Campaigns Media 125

Sword and the Script | B2B

APRIL 23, 2024

The two organizations teamed up to survey “sales and marketing executives at about 1,100 US software and cloud hosting companies.” Sword and the Script Media can help with B2B marketing, PR and social media. Sword and the Script Media can help with B2B marketing, PR and social media. We need to experiment with marketing too.

Marketing Automation Services 65

Marketing Automation Services Budget Programs Marketing Budget Peer-to-peer 65

Martech Advisor

JANUARY 23, 2020

Are you ready to deep-dive into granular consumer segments and outline an effective multicultural marketing strategy? In this article, we discuss: What is multicultural marketing. Examples of 2019’s best multicultural marketing campaigns. of the total advertising and marketing spends is directed toward them.

Practices 104

Practices Marketing Strategy Marketing & Strategy Examples 104

Marketing Craftmanship

JANUARY 8, 2021

In its landmark 2018 Pulse Survey of 220 Chief Marketing Officers, the executive recruiting firm Korn Ferry reported that, although financial results were the most important factor in their performance-based compensation, “52% of CMOs say they cannot make a direct and obvious correlation between marketing efforts and company performance.”

Work Management 264

Work Management Marketing Management Lead Scoring Lead Ranking 264

Modern B2B

MARCH 28, 2024

The Rise of AI in Marketing Research Artificial Intelligence has emerged as a game-changer in marketing research. From analysing customer sentiments on social media to predicting purchase behaviour based on browsing patterns, AI empowers marketers to extract actionable insights from complex datasets.

Marketing AI 52

Marketing AI Research Ethics Correlation 52

Digilant

FEBRUARY 23, 2021

These varying shopping journeys have all but solidified the necessity for advertisers to embrace omnichannel marketing campaigns. So, if you’re ready to join the 87% of marketers who recognize an omnichannel marketing solution is critical to success, keep reading. What is Omnichannel Marketing?

Paid Content 52

Paid Content Paid Search Agency Advertising Agencies Campaigns 52

Valasys

FEBRUARY 13, 2024

Your mission is crystal clear: to boost revenue, expand your market footprint, and cultivate enduring relationships with your clients. In this scenario, the significance of B2B growth marketing cannot be overstated. What is B2B Growth Marketing? Why do you need B2B Growth Marketing?

Growth Marketing 52

Growth Marketing B2B Marketing Marketing & Strategy Marketing Strategy 52

Marketing Insider Group

OCTOBER 5, 2020

Content marketing is leading the way for effective marketers. Many businesses hire content marketing agencies to help develop and distribute their messaging. However, there are some potential content marketing agency problems you want to consider. For this reason, content marketing is crucial to a company’s success.

Marketing Agencies 2 357

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 357

Marketing Insider Group

JANUARY 4, 2023

Offline marketing is not dead. The surge in digital marketing has brought enormous competition into the digital media market, which in turn drives up advertising cost. When allocating marketing budget to digital and offline channels, many marketing organizations are throwing in the towel with offline marketing.

Marketing Mix 192

Marketing Mix Planning Allocation Tips 192

Digilant

FEBRUARY 11, 2021

Digital advertising campaigns require a long list of moving parts to work in tandem to achieve your overall business objectives. So, when researching and deciding where to invest these digital media dollars, you may be wondering how to garner the most success from your campaigns. Realistic (and clear) Goals . Appropriate KPIs.

Paid Content 52

Paid Content Advertising Agencies Paid Search Agency Campaigns 52

InsightSquared

OCTOBER 2, 2020

Incorporating that data into our Machine Learning models will enhance every aspect of your revenue operations—from forecasting predictions to risk alerts, 1:1 coaching to marketing effectiveness. . Why is one marketing campaign significantly out-performing others in a key segment? . Correlation. Self-Serve.

Correlation 250

Correlation Forecasting Ideal Customer Profiles Cross-Selling 250

Adobe Experience Cloud Blog

MAY 3, 2017

Author: Cassidy Milder It’s been an interesting past few years for email marketing. From those who (loudly) declared email dead , to those who were ready to defend it with their dying breath, email has certainly opened up divisions between marketers. That will certainly breathe life into your marketing campaigns!

Email Marketing 128

Email Marketing Campaigns Top of Funnel Thought Leadership 128

SocialPilot

MARCH 11, 2024

As global spending on influencer marketing skyrockets to an impressive $34.08 However, amidst this growth, businesses and marketers continue to strangle with fundamental challenges, from combating influencer fraud to navigating compliance issues and finding the right influencers. What is AI influencer marketing?

Marketing AI 76

Marketing AI Advertising Agencies Planning Work Management 76

6sense

FEBRUARY 17, 2022

Account-based marketing has become the most sought-after marketing strategy for B2B organizations striving to win new businesses and retain current customers. Key Performance Indicators (KPIs) are powerful metrics that enable B2B sellers to track the progress of their marketing campaigns more efficiently.

Account Based Marketing 62

Account Based Marketing ABM Advertisements Advertising 62

Marketing Insider Group

OCTOBER 20, 2020

Quick Take: Empathy in the workplace has a direct, positive correlation with engagement and business outcomes. Specifically, employee engagement powered by empathy has the potential to boost your marketing efforts – it directly influences the amount and quality of authentic brand content produced and shared by your employees.

Business 353

Business Work Management Correlation Cable 353

InsightSquared

SEPTEMBER 4, 2019

One of the main responsibilities of your marketing team is determining which campaigns are the best campaigns. A customer’s journey is complex; it’s made up of multiple campaigns, accessed through multiple devices, and viewed by multiple people from the same company. What Account Contact accessed the campaign?

Marketing Attribution 136

Marketing Attribution Allocation Planning Paid Search Agency 136

Martech

DECEMBER 4, 2023

As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively. Dig deeper: 15 cutting-edge tools every B2B marketer should know 2.

B2B Marketing 109

B2B Marketing Trends B2B Planning 109

ANNUITAS

MAY 21, 2020

Throughout my career at ANNUITAS, I have probably spent more time thinking about and enabling Marketing Attribution models than any other activity. Over the years, I have seen Marketing Attribution models transform from a nice-to-have tool to help demonstrate marketing’s performance into a must-have core business planning component.

Marketing Attribution 264

Marketing Attribution Lead Ranking Planning Top of Funnel 264

LiveRamp

FEBRUARY 15, 2019

When building Facebook campaigns, marketers are often limited in their targeting choices by Facebook’s native targeting. Marketers can choose to reach consumers by their age, interests, relationship status, and location. Often, first-party data may not directly correlate with your campaign targets.

Facebook 63

Facebook Optimization Campaigns Correlation 63

ClickZ

AUGUST 27, 2021

30-second summary: Acoustic released exclusive findings of its report to help marketers understand shifting consumer preferences as we approach the second year of the COVID-19 pandemic’s holiday season. Email marketing is still a critical tool today, especially when timely, personalized messages are shared.

Mobile Marketing 131

Mobile Marketing Email Marketing Open Rate Correlation 131

Optinmonster

AUGUST 2, 2023

Video marketing has undeniably been a dominant force over the past decade. Every year since 2015, Wyzowl has revealed its annual video marketing report. Now in its ninth edition, the study garnered responses from 528 participants, comprising both professional marketers and consumers.

Statistics 88

Statistics Video Marketing Planning Allocation 88

ANNUITAS

JANUARY 7, 2019

Would You Change Your Marketing Team KPIs If You Could? In 2018 we began to evaluate our own buyers as part of an internal marketing exercise. As we interviewed our buyers, we realized that more and more of the prospects reaching out to us (and partnering with us) were not marketers. “ 54.7%

CMO 164

CMO Demand Generation Business Correlation 164

Heinz Marketing

JULY 21, 2023

By Mina Guirguis , Marketing Consultant at Heinz Marketing In today’s fast-paced, highly competitive business landscape, B2B marketers are constantly under pressure to deliver outstanding results. Boosting Creativity and Innovation Creativity and innovation lie at the heart of successful B2B marketing campaigns.

Work Management 88

Work Management Paid Search Agency Marketing Management Creativity 88

Zoominfo

OCTOBER 13, 2020

Many marketers look at social as a lead generative channel in which a business shares a piece of content that leads someone back to their site to purchase whatever they’re hocking. Even with over 5,000 marketing tools available , measuring the ROI of social media in a traditional click-to-purchase remains to be an issue. The problem?

Social Media 162

Social Media Generation Media Peer-to-peer 162

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

SnapApp

NOVEMBER 10, 2016

Nothing gets marketers’ creativity flowing quite like an upcoming holiday. Sadly, when executed, many holiday marketing campaigns simply fall flat. To show you what I mean, I rounded up 9 holiday marketing campaigns that hit the mark. Starbucks: Frappula Frappucino Campaign. Why is that? The result?

Campaigns 82

Campaigns Planning Paid Search Agency Marketo 82

Biznology

APRIL 6, 2018

If you’re calculating, or recalculating, this year’s video content marketing strategy, Vidyard ’s 2017 Video in Business Benchmark Report suggests some practical business video trends worth your attention. This is interesting, and might be worth considering in scheduling email campaigns that link to a video, or planning live-streamed video.

Trends 158

Trends Video Marketing Correlation Business 158

Martech

DECEMBER 5, 2023

The ANA’s Programmatic Media Supply Chain Transparency Study focused on the open web ad market and did not address the opportunity of walled gardens. It included 21 marketers and 12 supply chain companies, and tracked $123 million in total ad spend with 35.5 billion impressions between September 2022 and January 2023. Why we care.

Studies 105

Studies Paid Search Agency Ads Correlation 105

Convince & Convert

MARCH 7, 2024

As artificial intelligence evolves rapidly, its profound impact on go-to-market (GTM) strategies cannot be overstated. From revolutionizing customer segmentation to optimizing marketing campaigns, AI is reshaping how businesses approach every aspect of their GTM efforts.

Marketing Analytics Tools 140

Marketing Analytics Tools Marketing AI Lead Ranking Research 140

Zoominfo

JUNE 4, 2018

B2B marketers beware: Marketing vanity metrics are easy on the eyes but only skim the surface when it comes to actual value. Although vanity metrics make you feel good about your marketing efforts, these surface-level metrics only reveal part of the story. But, fear not dear marketer! Facebook likes. Twitter followers.

Work Management 234

Work Management Marketing Management B2B Thought Leadership Eye-Tracking 234

Goodish Agency

OCTOBER 12, 2021

For the second episode of Season 2 of the Goodish Show , we were joined by Nika Kristina Butina, CEO & Co-Founder of Epidemic, a fast-growing international Influencer Marketing agency with a precise AI system that helps to connect the right influencers with the right brands. What is influencer marketing?

Social Media 98

Social Media Social Marketing Paid Search Agency Media 98

SmartBug Media

JULY 25, 2023

Artificial intelligence (AI) technology is revolutionizing marketing as we know it. Marketers are using AI to target the right customers with the right message at the right time. In the marketing sector, AI presents an opportunity to increase campaigns’ efficacy, boost revenue, and build stronger relationships with customers.

Marketing AI 98

Marketing AI Marketing Budget Paid Search Agency Marketing Budget Creation 98

BOP Design

JULY 13, 2021

Search engine optimization is absolutely critical for B2B web design and content marketing. But what about videos and video marketing? When a video is finally finished and ready to upload, most B2B marketers get so excited to upload it, they forget that the title is everything – especially when it comes to search engine optimization.

SEO 159

SEO Video Marketing Marketing Agencies 2 Tips 159