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Is Your Marketing Working? Good Data Correlation Will Tell You

Salesforce Marketing Cloud

It’s the million dollar question: How do I know if my marketing is persuading my audience to take action? The answer lies in good data correlation. Data correlation is a statistical measure that describes the relationship between two or more things. For example, how does a person’s weight correlate with what they eat?

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Understanding the Correlation Between Ad Extensions and Ad Rank

SmartBug Media

If you’re planning on running a paid media campaign on Google Ads, the first thing you should know about is ad rank and ad extensions and how they help your business increase the return on ad spend (ROAS) and decrease the cost per click. Wondering how much to invest in your paid media campaign? The Topic and Nature of the Search.

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State Of Buyer Personas 2016: Strong Correlation Between Effectiveness And Goals

Tony Zambito

72% of the respondent stated they were using buyer personas for content marketing and messaging while 45% stated they were using for assessing market challenges and problems, as well as, address overall marketing strategy – an increase from 28% the previous year. Important Correlations Uncovered. Reflective Commentary.

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10 Top AI-Based Tools for Marketing and Sales

Webbiquity

There’s a lot of excitement and new technology developing around artificial intelligence (AI) and marketing. Here’s what you need to know, along with several tools that can help you enhance your marketing efforts with AI today. Myth #1: AI is going to take my marketing job. 10 AI-Based Marketing and Sales Tools.

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Improve Your Email Campaigns With 5 Simple Email Marketing Tips

Walker Sands

On average, marketers can expect an ROI of $42 for every dollar spent on email marketing. But ensuring your email campaign pays off is easier said than done. There are many factors that can affect the success of your email campaign, including the copy and design of your emails.

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Long- and Short-Term Plays CMOs to Showcase Marketing Attribution

SmartBug Media

No one likes spending time justifying expenses and trying to prove the revenue impact of their marketing efforts. And it certainly isn’t easy: Determining and proving marketing success requires a specified timeline and access to data-backed insights regarding your campaigns.

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Google’s cookie deprecation: An essential marketing playbook for the post-cookie era

Martech

Time is running out to get all those well-laid marketing plans off the whiteboards and into action. No matter where your company is at in the post-third-party preparation curve, the truth is that we won’t fully realize the impact on our marketing efforts until Google finally flips the switch and we head into the unknown.