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5 Best Email Automation Tools for Email Marketing

SendX

Email automation tools streamline marketing campaigns with preset triggers and workflows. Rather than manually sending each message, these platforms deliver timed, personalized content to contacts based on their actions and preferences.

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How to Build a Strategy to Collect Contact Information for Email and SMS Campaigns

SmartBug Media

Email and SMS campaigns are crucial components of your retention marketing strategy. Before you start sending emails and text messages, discover the five best ways to gather contact information in this article. Why Is Collecting Contact Information Important? Five Strategies for Collecting Contact Information.

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8 Content Marketing Research Tools You Should Be Using

Marketing Insider Group

The digital marketing world may continue to change, but one thing’s for sure: content remains king. In-depth content marketing research. That’s where content marketing research tools come into play, streamlining the processes and turning challenges into opportunities. And what sets great content apart from the rest?

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How Better B2B Contact Database Can Supercharge Your ABM Campaigns

Smarte

Account Based Marketing is a marketing and sales strategy that emphasizes deep understanding of a selected group of key accounts and makes significant effort to understand their business and need for your solution. To launch a successful ABM campaign , it takes extensive customer data.

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6 Proven B2B Marketing Strategies and How to Use Them

What happens when strong partnerships, cross-channel strategies, and compelling content come together in a B2B marketing campaign? Get an in-depth look into six successful B2B marketing campaigns across a wide range of industries. How to make the most of every campaign. Happier customers. Higher revenue.

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The Best Email Marketing Tools to Increase Sales

Webbiquity

Businesses recognize the value of email marketing. It’s the most widely used tactic, and 59% of B2B marketers say email is their most effective channel in terms of revenue generation. But with so many different email marketing tools available, how do you pick the right one for your business?

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The Future is Now: How AI is Reshaping Modern B2B Marketing

Marketing Insider Group

With the success of today’s marketers hinging on adaptability, integrating AI isn’t just an option—it’s a strategic necessity for growth. The Vast Influence of AI on B2B Marketing The influence of AI is visible in every facet of B2B marketing, from lead generation and customer engagement to data analytics and decision-making processes.

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Intent Data: No Tricks, all Treats

Speaker: Michael Ballard, Senior Manager of Digital Marketing, Lenovo

and then proceed to annoy the heck out of them with endless emails, ads, and other marketing messages. Michael Ballard, Senior Manager of Global Digital Marketing at Lenovo, shows how marketers can reach the right contact, using the right channel, at the right time. Wait a second - that wasn't part of the plan.

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing?

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Marketing and Sales Alignment for A Supercharged LinkedIn Strategy

Speaker: Candyce Edelen, CEO, PropelGrowth

LinkedIn prospecting BLOWS AWAY the results from typical email marketing campaigns. Here’s the results she’s seen using her repeatable strategy: 76% of target contacts accept connection requests. In this webinar, we'll cover: How Marketing can enable Sales to switch to a high-engagement prospecting strategy.

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3 Mistakes Organizations Make While Developing ABM Programs

The benefits of Account-Based Marketing are clear, so what’s holding B2B professionals back? While B2B research suggests organizations are thriving through successful ABM programs, getting just one campaign off the ground is more difficult than it seems. Inadequate contact inventory within universe.