ROAS and CAC. A Comparison of Two Important Metrics
NuSpark Consulting
OCTOBER 31, 2023
While both are crucial, they serve different purposes and offer unique insights into the performance of your advertising campaigns. Definition ROAS, or Return on Advertising Spend, is a metric that measures the effectiveness of a digital advertising campaign. You spent $10,000 on a Facebook ad campaign and generated $50,000 in revenue.
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