Heinz Marketing

MARCH 5, 2022

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. 5 Ways Marketing Leaders Can Drive More Value in 2022. As the pandemic is beginning to resist, marketers must act fast to drive change and create value within their organizations.

Communities 105

Communities B2B CMO Work Management 105

Heinz Marketing

JUNE 21, 2022

By Maria Geokezas , Chief Operating Officer at Heinz Marketing. Online communities exploded in recent years with millions of active members, and it’s no mystery why. Instead of going it alone, a community of like-minded individuals becomes a sounding board for ideas and questions. 4 Ways to Trigger Community-Led Growth.

Communities 102

Communities Lead Ranking Ad Frequency Marketing & Strategy 102

ClearVoice

AUGUST 14, 2023

Today, ad campaigns run across multiple content marketing channels. Given these advances, can credit unions and community banks still produce content that markets themselves effectively? Providing personalized service by understanding customer needs is still the goal of content marketing. Absolutely.

Marketing AI 52

Marketing AI Communities Content Marketing Paid Search Agency 52

Webbiquity

OCTOBER 17, 2023

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. Here are 25 key findings, facts, and stats from these insight-packed content and social media marketing reports.

Social Media 309

Social Media Stats Marketing Report Paid Search Agency 309

Martech

AUGUST 26, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and do you have a Charlie Watts on your team? Welcome to community marketing . “I Community is tremendously important moving forward for businesses,” said Rizzo.

Communities 110

Communities Ad Building Advertising Agencies Amazon 110

The Forward Observer

MARCH 8, 2024

Organic Social Media: How to Build Flourishing Online Communities by Jenny Li Fowler About the Book Organizations and institutions focused on community building have a built-in group of ambassadors who embrace their message and vision. Douglas Burdett, host of The Marketing Book Podcast. Don’t know how to leave an iTunes review?

Social Media 161

Social Media Resource Management Organization Social Marketing 161

Optinmonster

DECEMBER 21, 2023

If you answered yes to both of these questions, you’ll benefit from learning how to do pre-launch marketing. Drawing up a pre-launch marketing plan can help you attract customers to your brand-new business even before the actual launch day. You first need a pre-launch marketing strategy to introduce a new product successfully.

Campaigns 91

Campaigns Ad Building Planning Paid Search Agency 91

Webbiquity

MAY 9, 2023

Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. Having clarity on marketing goals is an important first step, but creating a realistic plan for achieving them is essential. Firmbee.com on Unsplash As Norman Vincent Peale said, “All successful people have a goal.

Social Media 313

Social Media Social Marketing Planning Tips 313

Strategic-IC

FEBRUARY 20, 2024

For a recent episode of Let’s talk ABM , I spoke to Katrine Rasmussen , Chief Marketing Officer at Pixelz. And I think it is a difficult decision to make because it gets very binary.” – Katrine Rasmussen, Chief Marketing Officer at Pixelz 2. It all starts with investing energy. There's a lot of whales in the sea… anything smaller, hmm!

Ideal Customer Profiles 62

Ideal Customer Profiles Account Based Marketing ABM Communities 62

Heinz Marketing

MARCH 3, 2022

In any community, it’s the “ communing ” that’s so powerful. The community is there for each other when things get tough, and also bands together to support outside opportunities when needed. . It’s a series of GoFundMe campaigns to support worthy causes. That’s really want community is all about. .

Communities 55

Communities CMO Paid Search Agency Campaigns 55

Sprout Social

MAY 26, 2022

Between its rapidly growing global user base and its investments in brand features, there are a number of reasons to use TikTok for marketing in 2022. This article will outline how brands can architect successful end-to-end TikTok marketing campaigns (versus one-off experimental videos) to capitalize on this engagement.

Campaigns 142

Campaigns Examples Design Planning 142

Metadata

FEBRUARY 21, 2023

Welcome to our “Ask Me Anything” blog recap, where we pull together the best insights and advice from the best (and brightest) minds in B2B marketing. Sydney’s extensive global experience includes championing heroic marketing and sales software applications and aligning teams to communicate and collaborate effectively.

Communities 52

Communities Demand B2B Thought Leadership Peer-to-peer 52

Martech

OCTOBER 30, 2023

I am the first generative AI chatbot for marketing technology professionals. Prompt: How to market myself on TikTok. Answer: To effectively market yourself on TikTok, it’s important to understand the platform’s unique culture and audience. I am trained with MarTech content. Here’s something somebody asked me!

Campaigns 90

Campaigns Top of Funnel Best Practices Marketing AI 90

Litmus

FEBRUARY 6, 2023

The Community Spotlight—a monthly blog series highlighting some of the amazing members of the email community —is back! Every month, we’ll interview, highlight, and celebrate the splendid members of the email community. How did you first connect with the wider email geeks community? And underappreciated sometimes.

Communities 82

Communities Work Management Thought Leadership Design 82

Scoop.it

SEPTEMBER 28, 2022

The concept of curation has existed for centuries in the art world, but it only recently made its way into the marketing vernacular. In marketing, today, content curation is the process of sorting through and selecting the best content from a variety of sources on a specific topic. Engage your community with curated community content.

Curation 85

Curation Campaigns Lead Scoring Lead Ranking 85

Sprout Social

MARCH 14, 2022

Every year, marketing and brand teams gather together to plan out their content calendars and campaigns. For example, when I worked in the cannabis industry, we planned month-long campaigns and programs around April 20. The marketing and advertising industry hasn’t always had the best reputation for inclusive campaigns.

Campaigns 112

Campaigns Ad Building Brand Identity Branding 112

BOP Design

APRIL 26, 2022

In the social media world, creating a campaign for B2B brands can be a challenge. Let’s take a look at a few B2B brands that created clever campaigns on social media to engage with their audiences. LinkedIn Marketing Solutions. How can you engage your target audience and educate them about your products or services? QuickBooks.

Social Media 99

Social Media Work Management Campaigns Marketing Management 99

Marketing Insider Group

FEBRUARY 11, 2021

Marketing trends come and go faster than a Nascar driver through a pitstop these days. Most trends can be found on a national or even global scale, but those same trends can have an impact on local marketing. Most trends can be found on a national or even global scale, but those same trends can have an impact on local marketing.

Marketing AI 363

Marketing AI Trends Paid Search Agency Transparency 363

Litmus

JUNE 6, 2023

The Community Spotlight—a monthly blog series highlighting some of the amazing members of the email community —is back! Every month, we interview, highlight, and celebrate the splendid members of the email community. When I left that role, I knew I wanted to stay connected to email marketing.

VALS 69

VALS Communities Copywriting eCommerce 69

Marketing Insider Group

FEBRUARY 6, 2023

As marketers we know the importance of planning, executing, and measuring the results of campaigns. Skate to where the puck is going, not to where it has been” may be a rather overused quote, but it’s very in true in marketing. We are in the era of digital-first marketing.

B2B Thought Leadership 230

B2B Thought Leadership Lead Ranking B2B Marketing Planning 230

Square 2 Marketing

JUNE 13, 2023

When you look at the most successful B2B marketing campaigns over the past few years as measured by leads generated and revenue growth, there is a very noticeable trend. None of them focused on generating sales-qualified leads.

Communities 52

Communities Sales Qualified Leads Ad Building Hubspot 52

MindFire

SEPTEMBER 13, 2021

Our community is always looking for ways to effectively Staff, Market, Sell, and Produce OptiChannel campaigns for themselves and their clients. Since each area ( Staffing, Sales & Marketing, and Production ) is worth a 45-minute discussion, we have a 3-part panel webinar series over six weeks. CLICK HERE TO REGISTER.

Campaigns 98

Campaigns Ad Building Creativity Webinar Metrics 98

Litmus

MARCH 13, 2023

The Community Spotlight—a monthly blog series highlighting some of the amazing members of the email community —is back! Every month, we’ll interview, highlight, and celebrate the splendid members of the email community. Once I became fascinated with email marketing, there was no looking back. Non-stop learning.

Communities 66

Communities VALS Copywriting eCommerce 66

6sense

DECEMBER 10, 2021

Creating successful B2B communities doesn’t happen by accident. Nearly all companies understand the value and impact of community-building, but most fail to dedicate the necessary resources or energy to help their communities flourish and grow. . Are you looking for the right way to build a B2B community?

Communities 62

Communities Advertising Agencies Ad Building B2B 62

SmartBug Media

AUGUST 3, 2020

Instead of marketing just one organization, you have to think about not just corporate, but all of the individual communities in your portfolio as well. They need marketing and leads too! In any organization I’ve ever been part of or consulted with, there have been a limited number of marketing initiatives that could be tackled.

Inbound Marketing 89

Inbound Marketing Communities Planning Brand Identity 89

Martech

JANUARY 9, 2024

The $100 billion creator economy is changing how brands collaborate with influencers across social media and niche communities. Let’s explore some tips and strategies to tap into the creator economy, enhance brand visibility, forge strong creator partnerships and authentically engage with communities.

Advertising Agencies 125

Advertising Agencies Paid Search Agency Marketing & Strategy Marketing Strategy 125

Eric Mower + Associates

APRIL 9, 2019

The way we see it, community and regional banks are uniquely positioned to benefit from social influencer campaigns. These locally focused institutions that often do so much to give back to their communities have a personal story to tell. The influencer community is tightly knit. But what does it mean?

Paid Content 69

Paid Content Communities Positioning Campaigns 69

Oktopost

JULY 29, 2022

Jessica Kalbarczyk gets candid about social strategy, crisis communication, and community. Jessica Kalbarczyk , Senior Social Media Manager at Corel , takes the hot seat to discuss strategy, employee advocacy, and community. Hot Topics: Golden community building tips for B2B brands. Episode Summary. Meet Jessica.

Communities 62

Communities Ad Building PR Youtube 62

Content4Demand

OCTOBER 27, 2020

Today’s technology can help you piggyback on your network’s networks with community-driven content that amplifies the voices of your partners and customers. The question for you is: A re you creating that seamless connection between your buyers and your community of partners, peers and customers?

Top of Funnel 85

Top of Funnel Communities Peer-to-peer B2B Thought Leadership 85

Sprout Social

OCTOBER 19, 2022

As companies grow their brands, the need to communicate with consumers and attract new customers puts the demand for content at an all-time high. Often, marketing teams focus on building content in-house with teams that typically include strategists and several creatives like writers, designers or video editors. Ask your followers.

Campaigns 105

Campaigns Content Advertising Agencies Social Media 105

Litmus

JUNE 6, 2023

The Community Spotlight—a monthly blog series highlighting some of the amazing members of the email community —is back! Every month, we interview, highlight, and celebrate the splendid members of the email community. When I left that role, I knew I wanted to stay connected to email marketing.

VALS 55

VALS Communities Copywriting eCommerce 55

Liveintent

MARCH 24, 2022

Two of our employee communities at LiveIntent started 2022 off strong by celebrating Black History Month and Women’s History Month with many exciting initiatives and programming. ” The Female Leader Panel was the perfect reflection of the strong community of supportive women at LiveIntent. BlackIntent. Women with Intent.

Intent 62

Intent Communities Thought Leadership Paid Search Agency 62

Valasys

DECEMBER 12, 2023

Characterization is a powerful tool, not just in the world of fiction writing, but in marketing too. In this guide, we take a look at what characterization is in both fiction and non-fiction and the role it plays in marketing. We also look at how it can help your campaigns and what steps you can take to integrate it into them.

Campaigns 40

Campaigns Paid Search Agency Marketing & Strategy Demographics 40

SmartBug Media

OCTOBER 7, 2020

Every successful PR campaign hinges on trust, but if you want to connect with the senior care community, trust is paramount. Read on to learn how to craft a trust-centered senior care PR campaign. Read on to learn how to craft a trust-centered senior care PR campaign. Why Trust Matters in the Senior Care Community.

PR 76

PR Communities Inbound Marketing Buyer Personas 76

Sprout Social

MARCH 29, 2021

But given the continuous changes to the Facebook algorithm and the platform’s shifting demographics, many marketers are stuck scratching their heads when it comes to their future on the platform. Now is a prime time to reassess how you approach Facebook and come up with campaigns that drive your business forward. Owlet Baby Care.

Facebook 142

Facebook Work Management Campaigns Top of Funnel 142

Martech

FEBRUARY 22, 2024

The marketing landscape is increasingly oversaturated, making niche advertising crucial for marketers aiming to connect with specific audiences. More businesses are investing in targeted strategies to capture specific market segments, but navigating the challenges and staying ahead of the curve requires a strategic approach.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Tactics 100

Champion Communications

JULY 24, 2023

From trailblazing PR campaigns to ground-breaking collaborations, we delve headlong into the extraordinary world of Barbie’s PR revolution. Rebrand. Simultaneously, Barbie’s online presence underwent a remarkable transformation, with social media platforms serving as hubs for innovative storytelling and community building.

PR 62

PR Campaigns B2B Thought Leadership Buzz 62