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Get Your Content Engine Running Before Hiring A Fractional CMO

Marketing Insider Group

Have you considered hiring a fractional CMO because your small business can’t afford a full-time marketing executive? Fractional CMOs have become increasingly popular in recent years, and can provide many of the same benefits as a full-time CMO without a long-term commitment. What Is A Fractional CMO? What’s Next?

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The Future of Marketing: 50 CMO Quotes On How Marketing Has Changed

Marketing Insider Group

During an unpredictable and chaotic event like the Covid-19 outbreak, many adjustments need to be made in the world of marketing. Way back in 2012 and 2013, I interviewed some marketing influencers and leaders in the field to understand what they thought the Future of Marketing would look like. But enough about me!

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Deloitte CMO Survey: Analytics Holding Marketers Back?

The Point

Results from Deloitte’s 2017 CMO Survey are out, providing insights into key trends, plans, and opinions from more than 2,800 top marketers. No surprises here, as digital marketing continues to grow at a healthy pace. Download an executive summary of the Deloitte CMO Survey here. Photo by Helloquence on Unsplash.

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Why You Should Hire A Fractional CMO

The Marketing Blender

One such role that has gained significant traction in recent times is the concept of a fractional Chief Marketing Officer (CMO). This innovative role provides a flexible, efficient solution for businesses seeking high-level marketing expertise without the need for a full-time executive hire. Who Needs a Fractional CMO?

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How To Change the CEO-CMO Relationship From Rivals to Teammates

Marketing Insider Group

There’s a perpetual game of tug-of-war going on between CEOs and their CMOs. CMOs want to deliver results. The most critical role of a CMO, according to CEOs, is to grow the business. CMOs want to deliver ROI and show real proof that what they’re doing works. CEOs won’t accept marketing that doesn’t work.

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Why you don’t need a CMO… yet

Martech

Marketing is a requirement for growing organizations. And it makes sense to have a savvy individual in the driver’s seat to ensure that your marketing efforts dovetail together, connect with your KPIs and overall business goals and move the organization forward. However, most likely, you don’t need a CMO. What is a CMO?

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How Well Can an Outsourced CMO REALLY Know Your Business?

The Marketing Blender

Having a full-time Chief Marketing Officer (CMO) or marketing manager in-house certainly provides a sense of comfort. That’s why outsourced CMO is something that many businesses are turning to. Here we will discuss the sub topic of relative point and its importance when it comes to outsourcing your marketing needs.

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