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5 Lead Nurture Campaigns that Build Pipeline and Support ROI

Act-On

Sure, it’s always been there to some extent, but that pressure has recently increased, according to B2B marketers. A recent survey found that: 41% of marketers report they’re feeling more pressure to achieve a high ROI. A recent survey found that: 41% of marketers report they’re feeling more pressure to achieve a high ROI.

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Buzzwords in Marketing Automation: Clickthrough Rate (CTR)

Lead Liaison

Clickthrough Rate (CTR): its meaning and how to apply it. A part of the series Buzzwords in Marketing Automation. Companies dedicate a lot of resources to creating marketing content. But what’s more important is measuring the effectiveness of that content, so that you know where to spend those marketing dollars going forward.

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Buzzwords in Marketing Automation: Clickthrough Rate (CTR)

Lead Liaison

Clickthrough Rate (CTR): its meaning and how to apply it. A part of the series Buzzwords in Marketing Automation. Companies dedicate a lot of resources to creating marketing content. But what’s more important is measuring the effectiveness of that content, so that you know where to spend those marketing dollars going forward.

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Customer Experience Email Marketing Tips

SendX

When deciding which marketing channel to employ for their goals, many marketers and business leaders have unanimously agreed that email marketing is still the most rewarding way to boost consumer service and offers 4000% RoI , the highest of all marketing channels.

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Email marketing data to track and manage for success

illumin

Email marketers need to track critical data to make the most out of their marketing efforts and reach the broadest audience possible. Tracking this data also lets marketers create more effective communications. CTR is easy to access and understand; the metric lets marketers quickly see their overall email performance.

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Snap revenue up 5% on stronger digital ad market

Martech

Snap, the parent company of Snapchat, yesterday reported its revenue rose 5% in the latest quarter after two straight quarters of declines on a rebound in the digital advertising market. The company cautioned the ad market remains volatile, pointing to the impact of war in the Middle East. Revenue for the third quarter was $1.19

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Multichannel Marketing: How zombies invaded a B2B campaign

markempa

This B2B Lead Roundtable Blog post features a segment with Christine Nurnberger, Vice President Marketing, SunGard Availability Services , speaking on how the B2B IT disaster recovery company was able to take advantage of the pop culture zombie trend to create an effective multichannel marketing effort. on a Sunday morning.