Click Fraud and Process - B2B Marketing Zone

What every marketer needs to know about programmatic advertising

Martech

OCTOBER 19, 2022

Traditional media ads can’t measure the true ROI of media campaigns in real-time. They don’t let you pinpoint what makes an ad and a campaign successful. Traditional media ad buying is a time- and labor-intensive process. Programmatic advertising gives you all those good, actionable insights into campaign performance.

Advertising Agencies

Advertising Agencies Paid Content Cost Per Thousand Advertisements

Adometry Combines Attribution with Optimization

Customer Experience Matrix

APRIL 11, 2013

From humble beginnings in click fraud prevention, they have grown in recent years to be one of the leaders in algorithmic response attribution. They have also moved from attributing past results to using predictive models to optimize current and future campaigns. I think it’s an important topic, so here we go again. Impressive.

Multi-Touch Attribution

Multi-Touch Attribution Optimization Multi-Channel Allocation

B2B Marketing Zone

What every marketer needs to know about programmatic advertising

Adometry Combines Attribution with Optimization

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