Zoominfo

OCTOBER 5, 2021

So, even though this YouTube channel should be classified as a podcast, we’re including it on this list because we think it will introduce you to some valuable content you wouldn’t otherwise know about! Featured Video: How to Measure the Success of Your Content Marketing Campaign. Go check it out!

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

B2BMarketing.net

FEBRUARY 8, 2024

Larger, more strategic decisions — e.g., choosing a partner/supplier, selecting an ad campaign, deciding how the company should use AI —require proper planning, which takes us to the decision model. Brand Brand is your chance, CMO, to touch the beautiful in your work. CMOs make tons of decisions daily, large and small.

Enterprise Management 52

Enterprise Management CMO Work Management Customer Satisfaction 52

SmartBug Media

AUGUST 5, 2020

In the past, marketers wanted to show one touchpoint, such as the first or last touch, as the basis for demonstrating value. Realizing this, HubSpot created two types of multi-touch attribution reports for customers: multi-touch revenue attribution and multi-touch contact attribution. Last touch.

Multi-Touch Attribution 105

Multi-Touch Attribution Allocation Marketing Attribution Multi-Channel 105

Heinz Marketing

SEPTEMBER 3, 2018

You’ve spanned from MarCom into campaigns, into a pretty deep role on the marketing technology in CRM side, your current role. So it’s really amazing to see how the space has grown and evolved from being able to send out multi-touch communications and to see the behavior attached to it, to now predictive analytics, and AI.

Top of Funnel 42

Top of Funnel B2B Thought Leadership Work Management B2B Sales 42

Top Rank Marketing

JULY 19, 2023

Ai-Wordsmith @heyaiwordsmith Multi-purpose AI writing assistant. Future Forge AI-powered search engine for finding AI tools Acquisio Turing @acquisio A set of 30 high frequency predictive algorithms working together to ingest search marketing campaign data across platforms.

Marketing AI 52

Marketing AI Marketing Automation Services Enterprise Management Budget Programs 52

Martech

FEBRUARY 24, 2022

The high-tech/high-touch telephone provides them with convenience, speed and personal contact that inspires brand trust. Call Tracking is a real-time solution that lets users track and analyze inbound calls to optimize marketing campaigns and maximize lead generation, conversion rates, and each campaign’s ROI. Product overview.

Marketing Attribution 98

Marketing Attribution Marketing Automation Services Enterprise Management Work Management 98

Martech

NOVEMBER 15, 2021

Built 100% on the Salesforce platform, Full Circle Insights offers multi-touch attribution, comprehensive funnel metrics and lead management technology. Full Circle Insights’ Campaign Attribution product helps marketers optimize their marketing mix and pinpoint which campaigns generate pipeline and revenue results.

Marketing Attribution 112

Marketing Attribution Marketing Automation Services Enterprise Management Full Circle Insights 112

Customer Experience Matrix

APRIL 11, 2013

They have also moved from attributing past results to using predictive models to optimize current and future campaigns. For each category, it shows the conversion count and revenue: so, for example, you see the number and revenue for multi-touch repeat purchases. Impressive.

Multi-Touch Attribution 120

Multi-Touch Attribution Optimization Multi-Channel Allocation 120

Martech Advisor

FEBRUARY 20, 2020

A data management platform (DMP) is defined as a software that helps build sophisticated audience/ customer segments to run highly targeted advertising and marketing campaigns. A data management platform (DMP) is a software that helps build sophisticated audience/ customer segments to run highly targeted advertising and marketing campaigns.

Enterprise Management 87

Enterprise Management Work Management Marketing Automation Services Marketing Management 87

Full Circle Insights

SEPTEMBER 8, 2021

At some businesses, marketing is unambiguously the engine that drives revenue, while others classify themselves as “product-driven” organizations. Be able to produce detailed campaign metrics at every stage so the CMO and other company officers can understand what’s working and what isn’t. Intro to Full Circle Campaign Attribution.

Sales Management 96

Sales Management Lead Ranking Planning Marketing Attribution 96

SendX

JANUARY 22, 2019

You must be pondering - " why are my emails going to spam ", “ What did I do wrong in the last few weeks that caused my emails to land in SPAM? ”, “ Am I being too aggressive with my email marketing campaigns? ” They are classified into two types: a). You should get alerted if your email campaign has > 5% bounce rate.

CAN-SPAM 266

CAN-SPAM Domain Deliverability Phishing 266

Convince & Convert

APRIL 22, 2010

Social Campaigns & Apps (social media marketing) In this approach, you’re using contests, promotions, offers, and self-contained applications and widgets to promote your company or product. In some cases these are members of the media. In other cases, they are the new influencers, bloggers and taste-makers. Whatchew Talking Bout?

Social Media 128

Social Media Paid Content Media Advertising Agencies 128

TrustRadius Marketing

NOVEMBER 2, 2022

Whether users need to streamline a sales pipeline, create a marketing campaign process, run a robust CRM, or build a project management tracker – monday.com aims to provide a collaborative space for teams to stay aligned, agile and efficient, in everything they do. monday.com offers a 14-day free trial, no credit card required.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

QuanticMind

OCTOBER 25, 2017

. “[Marketers] don’t run everything that touches everything,” says Brinker, “But we provide governance for how technology interacts with customers.” Ability to operate digital marketing campaigns at massive scale. Ability to strategically blend paid, owned and earned campaigns.

Paid Content 40

Paid Content Paid Search Agency Amazon Enterprise Management 40

TrustRadius Marketing

NOVEMBER 2, 2022

The KnowBe4 platform is presented as user-friendly and intuitive, and offers multi-language support for the Admin Console and end-user localization options to deliver a more immersive learning experience to users from start to finish. monday.com offers a 14-day free trial, no credit card required. Social media is a wild place to do business.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

The KnowBe4 platform is presented as user-friendly and intuitive, and offers multi-language support for the Admin Console and end-user localization options to deliver a more immersive learning experience to users from start to finish. monday.com offers a 14-day free trial, no credit card required. Social media is a wild place to do business.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52