6sense

DECEMBER 10, 2021

Fueled with best-in-class marketing technologies, the platform offers 360 degree customer view, information about prospects and potential opportunities. The platform helps to uncover consumer behavior, prioritize accounts for marketing and sales, ignite multi-touch and multi-channel campaigns to move resistant buying teams.

B2B Sales 62

B2B Sales Intent Account Based Marketing Zoominfo 62

nDash

NOVEMBER 10, 2021

Reach out to Lolly for blog posts, eBooks, email campaigns, social media, and web content. She’s an expert in content, email, and social media strategies that inspire the next generation of enterprise growth in multi-million dollar organizations. Get in touch with Yulia for high quality, unique content. Melanie LoBue.

Marketing Budget 52

Marketing Budget Hubspot Budget Programs Enterprise Management 52

Martech

JULY 6, 2022

We also owe a debt of gratitude to many martech vendors, who not only build the platforms on which we work, but who also produce a plethora of marketing education including classes, workshops, and certifications. My team was only running five to six campaigns per month. The problem? Talk about overkill.

Marketing Automation Services 96

Marketing Automation Services Enterprise Management Work Management Marketing Management 96

ScanmarQED

JANUARY 10, 2024

Triangulation considers Marketing Mix Modeling (MMM), Experiments and Multi Touch Attribution (MTA) as the three corner stones. How do I optimize my digital campaigns in almost real-time? MTA is providing insights into how digital channels are contributing to a conversion both at campaign and ad level. Marcel: Yes.

Multi-Touch Attribution 105

Multi-Touch Attribution Marketing Budget Work Management Marketing Management 105

6sense

MAY 12, 2020

6sense and Bombora are integral components of our account-based sales and marketing tech stack, so we’re excited that these two best-in-class providers are now partners,” said Gladys Alegre-Kimura, Head of Marketing Operations, Aruba, a Hewlett Packard Enterprise company. About 6sense.

Bombora 62

Bombora Advertising Agencies B2B Sales Lead Scoring 62

Choozle

OCTOBER 22, 2021

Ikea nailed this fledgling concept and scaled it up to the multi-billion dollar global corporate behemoth they are now—all without lifting more than a five-cent Allen wrench. Having a personal touch on your items makes you who you are, and it represents how you identify yourself. Just ask Ikea.

Work Management 70

Work Management Marketing Management Advertising Agencies Advertisements 70

Marketing Insider Group

AUGUST 21, 2012

Here are 4 tips to help you create and manage a “Best In Class” Demand Generation program… Understand online behavior , or “ Digital Body Language ” of the Prospects. This data will allow for a more “laser focused” and targeted campaign, which will yield a higher ROI.

Demand Generation 100

Demand Generation Demand Multi-Touch Attribution Generation 100

Seismic

JULY 29, 2021

These services power our sales enablement platform which touches every aspect of the content journey, including campaign orchestration, activation, and measurement. Multi-region content delivery optimization. I joined Seismic in February 2021 to drive critical projects within core services and infrastructure. Learn more.

Distribution 52

Distribution Demand Lead Ranking Class 52

Leadspace

OCTOBER 3, 2019

Just the other day I found myself defining for a co-worker what exactly a nurture campaign is and isn’t, and in doing so I ran across some great content that helps to clarify things a bit and wanted to share. An effective nurture campaign is one that is truly multi-touch and goes beyond the simple call and check in.

Campaigns 48

Campaigns Sales Qualified Leads Telemarketing Lead Nurturing 48

6sense

MAY 6, 2020

In order to provide best-in-class buying experiences, B2B companies today must have a holistic understanding of their customers’ digital journeys. 6sense uncovers anonymous buying behavior, prioritizes fragmented data to focus on accounts in-market, and engage resistant buying teams with personalized, multi-channel, multi-touch campaigns.

Enterprise Management 62

Enterprise Management Marketing Automation Services Marketing Management ROI 62

Choozle

OCTOBER 22, 2021

Ikea nailed this fledgling concept and scaled it up to the multi-billion dollar global corporate behemoth they are now—all without lifting more than a five-cent Allen wrench. Having a personal touch on your items makes you who you are, and it represents how you identify yourself. Just ask Ikea.

Work Management 52

Work Management Marketing Management Advertising Agencies Advertisements 52

LeanData

JUNE 15, 2022

But, that’s probably too simplistic, as various multi-touch marketing campaigns bring in leads who are just “kicking the tires.” And, you’ll need a revenue orchestration platform like LeanData to seamlessly integrate all the data and solutions together to deliver a world-class buying experience for your prospects.

Lead Management 97

Lead Management Sales Qualified Leads Work Management Marketing Management 97

Heinz Marketing

APRIL 4, 2022

What makes an overall marketing campaign successful. I run all campaigns and account based here at Keyfactor. The mandate to the business is really running and generating campaigns that drive revenue for the business. They’re doing their cooking class within their kitchen. How authenticity drives engagement.

Top of Funnel 90

Top of Funnel Peer-to-peer Multi-Touch Attribution Budget Programs 90

ClearVoice

FEBRUARY 16, 2020

Online or in-classroom training can help you to remain in touch with the latest marketing shifts — and they can fit into your already-full schedule. Our guide breaks down each type of digital marketing course, what to look for when choosing a class and the top digital marketing courses available in 2020. Penn State University.

Course 101

Course Training Work Management Planning 101

Optinmonster

JUNE 27, 2022

With Constant Contact, you get a visual drag and drop builder to design email templates and create email marketing campaigns. You can select pre-designed email templates and free images to speed up the email campaign designing process. The platform also provides plenty of pre-built templates to get started quickly. Split automation.

Marketing Automation Services 64

Marketing Automation Services Budget Programs Software Email Marketing 64

chiefmartech

APRIL 5, 2017

DNN Corp invested in the martech space in 2016 to build our marketing technology stack around predictive analytics and multi-touch attribution to efficiently and effectively execute marketing activities. Our Strategy — Blending Multi-Channel Attribution and Lead Scoring. Google Analytics , a tracking and analytics solution.

Multi-Channel 43

Multi-Channel Lead Ranking Lead Scoring Marketing Attribution 43

Valasys

JULY 1, 2021

Running omnichannel campaigns that are consistent and personalized. Marketers can easily and quickly clone their successful campaigns with minimal effort. j) Personalized Omnichannel Campaigns. 3) Campaign Planning & Deployment Across Omnichannel. c) Omnichannel Campaigns for Providing Seamless Experiences.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

The Point

JULY 21, 2016

Frequently, this is due to a backlog of campaigns and other tactical needs – as soon as the platform is deployed, the company moves immediately into “campaign mode” to address that backlog, and never has the time thereafter to hit “pause” and address the big picture. Not investing in first-class, professional templates.

Marketing Automation Services 80

Marketing Automation Services Marketing Automation Sales Management Automation 80

PureB2B

MAY 30, 2022

It is a class of market segmentation such as Demographics and Firmographics. Improve Account-Based Marketing Campaigns. If you’d like to know more about how we could help to grow using technographic data, please get in touch. In its broadest sense, ‘technographics’ is a shorthand term for ‘technographic segmentation’.

Ideal Customer Profiles 62

Ideal Customer Profiles Marketing Automation Services Marketing AI Account Based Marketing 62

Adobe Experience Cloud Blog

MARCH 18, 2015

The lively panel of CMOs—Dierdre Bigley of Bloomberg LP, Carlos Becil of Equinox , Sanjay Dholakia of Marketo and Stacy Martinet of Mashable—touched on storytelling, organizing successful marketing teams, how best to leverage real-time data and more. People are multi-faceted – brands can be, too,” she said.

Marketo 48

Marketo CMO Thought Leadership Top of Funnel 48

Terminus

JANUARY 3, 2018

We started targeting better accounts, executing smarter account-based advertising campaigns with our own product, and getting more personalized with outreach to our target personas. That needed to change, so we began looking for an effective way to better understand account journeys and measure channel and campaign performance.

Acquisitions 0

Acquisitions Account Based Marketing Multi-Touch Attribution Top of Funnel 0

Convert

FEBRUARY 2, 2022

No matter if you run your business on Amazon or have a multi-million dollar company, these tips are effective for all kinds of businesses. This difference is because of the size of the brand behind the campaign. The members get access to curated adventure trips, exclusive classes, events, tours, and much more. 92% of the U.S.

Bundling 52

Bundling eCommerce Budget Programs Word of Mouth 52

Hubspot

AUGUST 15, 2016

This tech-driven cycling startup offers fitness aficionados and amateurs alike an at-home alternative to SoulCycle's studio classes. Cycling workouts are streamed live from the company's New York studio, and anyone with Peloton's touch screen-equipped stationary bike can tune into the action. It's all in the materials.

Advertising Agencies 28

Advertising Agencies Brand Identity Branding Paid Search Agency 28

Engagio

SEPTEMBER 19, 2017

It’s about incorporating automation where it matters and the human touch where it counts, and it spans the entire customer journey. In the new Marketing Orchestration Playbook , we explain how you can use Marketing Orchestration to execute a world-class Account Based Marketing strategy. Announcing Our All New Playbook.

Account Based Marketing 107

Account Based Marketing Class ABM Ideal Customer Profiles 107

Anything Goes Marketing

SEPTEMBER 13, 2009

I’m not referring to autoresponder emails but rather to campaigns that contain two or more automated emails. It would be very useful to B2B marketers to have benchmarks to track if their automated campaigns are trending upwards or downwards year after year. Multi-channel Metrics.

Email Marketing 100

Email Marketing Advertising Benchmark SMS Autoresponders 100

Sprout Social

OCTOBER 8, 2018

This powerhouse fitness clothing brand brings a multi-pronged approach to their social media and digital marketing efforts. Their organization helps children and young adults go from “surviving to thriving,” by hosting yoga classes, mindfulness experiences, job readiness programs, tutoring and community dialogue.

Social Media 91

Social Media Brand Identity Branding Media 91

Hubspot

JUNE 23, 2020

And, of course, I love looking at the new and exciting marketing campaigns brands roll out. For instance, the unique audience can be leveraged for stylized campaigns that work for the professional when they're not working. The content is work-related but gives a branded touch. Set aside enough to run a full campaign.

Linkedin 96

Linkedin Paid Search Agency Webinar Metrics Lead Ranking 96

Biznology

AUGUST 29, 2019

A useful tool in our multi-touch world. An obvious point that is often forgotten as we crank out campaigns. Kudos to Andrew Gaffney , Jeff Pedowitz and Sangram Vajre for coming together to create a first-class conference for B2B marketers. Works with Outlook or Gmail.

Conference 19

Conference B2B Marketing Automation Services Account Based Marketing 19

Heinz Marketing

APRIL 22, 2019

Matt Heinz: Getting a little bit of a master class here in sales pipeline development from Dan McDade. The multi-cycle, nurture process, we talk about there being; we used to refer to it as multi-touch multimedia, multi-cycle processes to multiply results. I don’t really think spend enough time on that.

Top of Funnel 60

Top of Funnel PointClear Work Management Marketing Management 60

Hubspot

AUGUST 8, 2019

Below, we review the main elements of a PPC campaign, ranging from broad to the more specific. The first step in setting up your PPC ads is determining your ad campaign. You can think of your campaign as the key message, or theme, you want to get across with your advertisements. Theme of your campaign. Set Parameters.

Paid Content 76

Paid Content PPC Cost Per Thousand Cost Per Click 76

Zoominfo

JUNE 24, 2021

Today we’re introducing ZoomInfo Recruiter, which enables recruiters to identify passive candidates, share information with their ATS, and automate communication through drip campaigns — all in one place. Find Better Candidates With Better Data Our recruitment database is fueled by best-in-class business contact data Get a Demo 3.

Zoominfo 130

Zoominfo Multi-Touch Attribution Enterprise Management Class 130

Optinmonster

MARCH 29, 2024

Product pricing touches nearly every aspect of your eCommerce business plan, from cash flow to profit margins, but with so many ways to price a product, it’s confusing to know which pricing strategies and models to use. Premium pricing lets you establish your product as the luxury choice or best-in-class option in your field.

Pricing 94

Pricing Price Lead Ranking Product 94

Zoominfo

JULY 12, 2021

Not only do you have a full view of contacts you’re engaging with, but you can also add and replace unresponsive or unsubscribed contacts with ease using ZoomInfo’s best-in-class data. Salesflows are multi-touch, omnichannel prospecting campaigns that include email, call tasks, and other activities.

Zoominfo 130

Zoominfo Automation Multi-Touch Attribution Work Management 130

Zoominfo

JULY 12, 2021

Not only do you have a full view of contacts you’re engaging with, but you can also add and replace unresponsive or unsubscribed contacts with ease using ZoomInfo’s best-in-class data. Salesflows are multi-touch, omni-channel prospecting campaigns that include email, call tasks, and other activities.

Zoominfo 130

Zoominfo Automation Multi-Touch Attribution Multi-Channel 130

Optinmonster

SEPTEMBER 20, 2023

We understand how much time you spend on your email campaigns every day. And finally, you’ll create and send your automated email campaigns to your leads to transform them into paying customers. Are you looking for the best email automation tools to transform your business? Then have those leads sent to your mailing list.

Marketing Automation Services 109

Marketing Automation Services Automation Tools Work Management 109

Engagio

FEBRUARY 12, 2020

Your role is becoming less about pushing campaigns to leads. We’ve also included 18 plays that will show you not only how to orchestrate your activities and campaigns, but also how to use automations to make orchestration effortless. This is your blueprint for executing a world-class account-based strategy.

B2B Sales 79

B2B Sales Account Based Marketing Ideal Customer Profiles B2B Marketing 79

Martech

NOVEMBER 15, 2021

Built 100% on the Salesforce platform, Full Circle Insights offers multi-touch attribution, comprehensive funnel metrics and lead management technology. Full Circle Insights’ Campaign Attribution product helps marketers optimize their marketing mix and pinpoint which campaigns generate pipeline and revenue results.

Marketing Attribution 111

Marketing Attribution Marketing Automation Services Enterprise Management Full Circle Insights 111