The Forward Observer

MARCH 1, 2024

Social Media Strategy: A Practical Guide to Social Media Marketing and Customer Engagement by Julie Atherton About the Book Social media marketing is no longer optional. This book unpacks the winning formula for effective social media marketing complete with comprehensive updates and the latest developments.

Social Media 169

Social Media Social Marketing Enterprise Management Marketing & Strategy 169

Spiralytics

FEBRUARY 7, 2024

However, there are several avenues where social media automation can be a game changer. This comprehensive guide will help you understand the power of social media automation for your business. What is Social Media Automation? How Does Social Media Automation Work? Sounds like a marketer’s dream, right?

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

SmartBrief - Marketing

MARCH 7, 2024

One area marketers can’t dismiss is dark social media activity. According to Capterra research , marketers say nearly half of their brand’s web traffic can be attributed to dark social channels. These key factors have driven the rise of dark social activity.

Social Media 104

Social Media Social Marketing Peer-to-peer Media 104

Top Rank Marketing

FEBRUARY 12, 2024

The strategy has exploded in adoption, with a 2023 Ogilvy study finding that 75% of B2B businesses are leveraging influencers in their campaigns. How do brands and influencers collaborate to bring these campaigns to life? is essential before these collaborative campaign tactics can be effective.

Tactics 114

Tactics B2B Marketing Advertising Agencies Paid Search Agency 114

Anyword

APRIL 10, 2024

Talking Points is a data-driven messaging bank built directly within Anyword’s platform that leverages data from your existing marketing channels. This feature automatically extracts the most successful keywords (talking points) from your Facebook, Instagram, Google Ads, emails, Twitter, and other campaigns.

Copywriting 98

Copywriting Curation Keywords Advertising Channels 98

Convince & Convert

DECEMBER 15, 2023

Invigorate your strategy with insights from marketers at TikTok, Glossier, Zillow, lululemon, and more Convince & Convert started the Social Pros Podcast back in 2012 as a way to get to know the “real people doing real things” in social media. to get through. Relat ed episode: Why Now is the Time to Win : Jay Baer 2.

Rules 148

Rules Planning Brand Identity Branding 148

Optinmonster

DECEMBER 28, 2023

Not sure where to start: email marketing vs. social media? Both email and social media marketing are promising channels to grow your business. In this post, we’ll share important insights into email and social media marketing. Which Drives More Sales: Email or Social Media? billion active social media users.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Martech

APRIL 18, 2024

This is not only true for SEO specialists who currently use website traffic from organic search to measure their results, but is also the case for other marketing professionals, who could use website traffic from referral, organic social or other default channels to measure their contribution to the success of their company or clients.

Merchandising 105

Merchandising Marketing Analytics Tools Conversion Lead Ranking 105

Stevens & Tate

MARCH 7, 2024

Mastering the art of digital and social media marketing is no longer an option. Digital and social media marketing form the backbone of successful brand strategies, offering unparalleled opportunities for engagement, reach, and conversion. It’s a must.

Social Media 95

Social Media Social Marketing Media Marketing & Strategy 95

Vision6

APRIL 17, 2024

The goal(s) you create for your marketing campaign will drive the kinds of content you create. Understanding the metrics you’re tracking is essential for effectively allocating resources and engaging the right channels in your omnichannel strategy. Specific: What are you trying to achieve? Achievable: Is your goal possible?

Webinar Metrics 52

Webinar Metrics Allocation SMS Marketing & Strategy 52

Martech

APRIL 19, 2024

Understand local vs. national campaigns Local advertising differs from national campaigns in several ways: Audience specificity: By zooming in on precise geographic areas, brands can tailor messaging to align with local communities’ customs, preferences and nuances. New competitors.

Advertisements 101

Advertisements Advertising Allocation Planning 101

ClearVoice

MARCH 14, 2024

The Value of Email Marketing in Content Distribution Email marketing brings two significant benefits to any content distribution strategy: Directness and personalization When your content is served directly via email, it doesn’t contend with other marketing elements present on mediums, such as social media sites, search engines, or even blog sites.

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

Martech

JANUARY 9, 2024

The AI-powered MAPs help businesses identify potential customers and automate the process of capturing leads and nurturing them to sales readiness using channels like email, social media, webpages and display ads. This can include recommendations for next-best-channel, next-best-content and next-best-offer.

Marketing Automation Services 121

Marketing Automation Services Marketing AI Marketing Automation Automation 121

Navigate the Channel

NOVEMBER 21, 2023

You have chosen the right social channels for your association, created your content calendar and embarked on a successful journey to engage with farmers through social media. It may be time to reach beyond your group of loyal followers and extend your message to a broader audience with a paid social program.

Paid Content 122

Paid Content Paid Social Agency Social Media Advertisements 122

Sprout Social

JANUARY 24, 2024

Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. Doing so enables you to benchmark your influencer campaigns against business goals, determine the ROI of your partnerships and pivot quickly based on what is and isn’t working.

Paid Content 100

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 100

Sprout Social

SEPTEMBER 18, 2023

Managing social media and other marketing channels in this economy can be challenging. It’s all about knowing what’s working, and focusing in on activities and core channels that are delivering. Create internal benchmarks by platform and across all media channels to identify areas of investment that are not worth continuing.

Marketing Budget 131

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 131

Martech

FEBRUARY 13, 2024

Digital channels provided more options for audiences to engage with the Big Game, including an inventive stream on Nickelodeon called by SpongeBob SquarePants and friends. million viewers, according to Nielsen ) to launch campaigns and game-day promotions. B2B brands like Salesforce also listen closely to social media.)

Digital Asset Management 122

Digital Asset Management Paid Search Agency Peer-to-peer Blast Campaigns 122

Martech

MARCH 7, 2024

SpotOn’s SpotOn Marketing Assist is designed to streamline the restaurant marketing process, It defines marketing events each month and then creates and schedules campaigns for these events. Once the campaigns are set up and approved, it can publish the restaurant’s campaign across email and social media channels.

Marketing AI 90

Marketing AI Work Management Marketing Management Barriers 90

Anyword

APRIL 22, 2024

Anyword stands at the forefront of this innovation, providing marketers with a suite of tools designed to enhance the precision and impact of their campaigns. This comprehensive data collection is pivotal for real-time decision making, allowing marketers to swiftly adapt their strategies to maximize campaign effectiveness.

Analytics 52

Analytics Allocation Advertising Benchmark Lead Ranking 52

CoSchedule

JANUARY 27, 2023

Having the best social media marketing examples in your idea vault is an excellent way to develop new ideas for your next campaign. You can always blend two ideas together to create a new strategy or steal a campaign recipe from a brand in another industry. Download Now What is Social Media Marketing?

Social Media 126

Social Media Social Marketing Examples Planning 126

Brandpoint

MARCH 14, 2024

Explore the different ways PR professionals leverage branded content campaigns to drive brand awareness metrics, boost website traffic, and amplify their presence across paid, owned and earned media channels. Branded content campaigns are instrumental in elevating brand visibility and fostering audience engagement.

Brand Identity 62

Brand Identity Branding PR Distribution 62

Martech

DECEMBER 6, 2023

Channel99, the B2B performance marketing platform, has launched its new “view-through” technology for digital campaigns. The technology uses a universal, cookie-free impression pixel that customers can add to digital campaign content to track reach, engagement and impact. A pixel to track campaign efficiency.

Campaigns 105

Campaigns Account Based Marketing B2B DemandBase 105

Martech

APRIL 2, 2024

The same influencers you see on your personal social media feeds could be the missing link in your B2B marketing strategy. Unsurprisingly, 93% of respondents reported they plan to expand their commitment to B2B influencer campaigns. Instead, it’s a growing channel that builds brand credibility. It makes sense. The difference?

B2B Marketing 120

B2B Marketing B2B Planning B2B Thought Leadership 120

Sprout Social

APRIL 9, 2024

In October 2023, I interviewed for a VP of Social and Content Strategy role for a very well-known and established brand. I replied, “Can you give me an idea of how involved the C-suite is with the social team?” I replied, “Can you give me an idea of how involved the C-suite is with the social team?” To me this was a red flag.

CMO 91

CMO Top of Funnel Thought Leadership Marketing Funnels 91

Top Rank Marketing

DECEMBER 20, 2023

These are just a few statistics to get you to start considering this channel for your social media content calendar. Let’s take a look at the advantages and changes that are making pinning a thing that social media savvy organizations should be doing regularly. Repurpose social content across channels.

Paid Content 115

Paid Content Search Marketing Promotion Advertising Agencies 115

Salesforce Marketing Cloud

JANUARY 4, 2024

We’ll dive into how you can build drip email campaigns that build on themselves organically and make your customers feel like every message they get is relevant for them. Why use drip campaigns? How do you optimize drip campaign performance? Table of contents What is drip marketing? How do you get started with drip marketing?

Paid Content 120

Paid Content Work Management Email Campaigns Marketing AI 120

Martech

MARCH 18, 2024

Answer: Data-driven, targeted marketing is a strategic approach that utilizes customer data to create personalized and relevant marketing campaigns. This approach allows marketers to deliver the right message to the right audience at the right time, increasing the effectiveness and efficiency of their marketing campaigns.

Budget Programs 102

Budget Programs Marketing Automation Services Marketing Analytics Tools Cost 102

Oktopost

APRIL 9, 2024

Novel formats, channels, and technologies like TikTok and ChatGPT are now driving forces behind buyer interest, opening up new ways for B2B brands to raise awareness about their products. The best way to ensure a successful demand generation campaign is to define, understand, and monitor key demand den metrics.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Demand B2B Marketing 62

Martech

JANUARY 19, 2024

Despite the development of new channels and the dynamic preferences of customers and prospects, email remains the best tactic for staying in touch with consumers. Email is one channel, not the sole channel. Drip campaigns. Reactivation campaigns. Email marketing is ubiquitous in both B2B and B2C marketing today.

Email Marketing 124

Email Marketing Automation Tools Planning 124

Brandpoint

JUNE 6, 2023

In the fast-paced world of social media, gaining insights from experienced professionals is invaluable for brands striving to stay ahead of the curve. We were fortunate to have a pre-event conversation with Darby Hogan, the Head of Social Media & Community for Wonderbelly and former Senior Social Media Manager at Liquid I.V.,

Social Media 118

Social Media Media Work Management Communities 118

Sprout Social

JULY 25, 2023

Brands need the context social media metrics provide to meet today’s dynamic consumer space and take their business to the next level. That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights.

Marketing Analytics Tools 140

Marketing Analytics Tools Social Media Top of Funnel Analytics 140

SocialPilot

FEBRUARY 5, 2024

It is not a secret that approximately half of the world’s population uses social media. Among this vast landscape of social media platforms, Twitter stands out prominently. More than 60% of Twitter users follow at least one influencer, higher than any other social media channel. What Is Twitter Influencer Marketing?

Twitter 96

Twitter Marketing AI Advertising Agencies Effectiveness 96

SocialPilot

APRIL 15, 2024

The fundamental aim of any activity performed by a social media marketer on social networks is to gain followers. In fact, it is the first step of any social media marketing campaign. What follows is a powerful strategy involving gentle coaxing and convincing to monetize your social connections. But is that enough?

Social Media 96

Social Media Media Lead Scoring Lead Ranking 96

Martech

OCTOBER 13, 2023

This means marketers can use it holistically in omnichannel campaigns, due in large part to more programmatic DOOH and data from those campaigns. DOOH is one of the fastest-growing ad channels because of its unique position, or positions, in a customer journey. A campaign in the U.K. A campaign in the U.K.

Advertising Agencies 119

Advertising Agencies Paid Search Agency Top of Funnel Multi-Channel 119

Martech

OCTOBER 12, 2023

Without dependable attribution, brands can’t accurately measure the success of their campaigns. Reliable attribution on CTV does exist — after all, connected TV is, first and foremost, a performance marketing channel. It’s a compass that can help guide marketers when optimizing their culture campaigns.

Advertising Agencies 121

Advertising Agencies Emarketing Validation Touchpoints 121

Blue Flame Thinking

MARCH 28, 2024

With any strategic marketing plan, the goal is to offer appropriate messaging to prospects through a variety of channels designed to serve different purposes in converting them into customers. The attention-getting messaging in these channels should be based on an understanding of audience pain points and how you solve those.

Marketing Funnels 65

Marketing Funnels Top of Funnel Paid Content Paid Search Agency 65

Martech

FEBRUARY 19, 2024

This helps in targeting specific customer groups with personalized marketing campaigns and offers. Campaign performance optimization: Measure and analyze the performance of marketing campaigns to identify the most effective channels, messages, and tactics. social media, email, search engine marketing).

Acquisitions 88

Acquisitions Marketing Budget Analytics Allocation 88