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Maximize the Performance of Your Multi-Channel Campaigns with a LinkedIn Integration

Madison Logic

With 810 million global professional members, the B2B networking powerhouse is a core pillar in an effective account-based marketing (ABM) strategy, enabling marketers to drive higher conversions from their campaigns and gain the clarity to understand what impacts pipeline and ROI.

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Understanding Marketo Engage & Bizible Integration

SmartBug Media

That’s why the Marketo and Bizible Integration has become a reporting lifesaver in recent years. With this integration, you can pull in more info about your leads’ behaviors, craft more targeted campaigns, seal off any gaps that linger in your reporting, and drive more conversions. Your Production Marketo instance.

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A Guide to Attribution Reports with Marketo

SmartBug Media

When you think about all the effort your team is putting into creating integrated marketing campaigns, are you able to clearly identify which channels are driving the most revenue? Creating an impressive marketing attribution report is critical to understanding which campaigns are producing the highest ROI for your organization.

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Observations from the 2017 Marketo Summit

The Point

This week was my eighth consecutive Marketo Summit, all of them as a sponsor/exhibitor. Marketo has their mojo back. It’s been a tumultuous year for Marketo since being acquired by Vista Equity Partners in late 2016. But the answer also lies in a more multi-channel approach. BDR spam, anyone?). Again, look at ABM.

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How Ready Are You to Track Attribution Reporting in Marketo?

SmartBug Media

When used right, Marketo can breathe new life into your marketing efforts and shine light on the fastest path to an online traffic explosion. Before Marketo can start banging on all cylinders, you need to know your team’s marketing needs, spot holes in reporting, and establish goals. The downside? If you’re a marketer, you’re busy.

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Three Tips for Marketo Account-Based Marketing

SmartBug Media

Marketo has account-based marketing functionality, giving marketers and sales teams alike the capability of running successful account-based marketing campaigns. When getting started, there are three core areas you should focus on setting up: target named accounts, engagement campaigns, and results measurement.

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Understanding Marketo Program Types

SmartBug Media

Someone I worked with once told me that Marketo is like a Swiss army knife, while the marketing automation tool she was used to was more like a plastic spork. Like a multi-tool, Marketo gives you options. Every time you dream up a campaign, you have to choose which type of Marketo program to use. Do you need a knife?

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