Martech

APRIL 11, 2024

A marketing campaign using AI to help dogs in shelters get adopted? The Adoptable campaign from PEDIGREE pet products combines AI technology with the brand’s global ad reach to create picture-perfect and location-specific ads for dogs needing a home. Lytics and Pantheon customers now have free access to Lytics’ Personalization Engine.

Classified Ads 97

Classified Ads Advertising Agencies Paid Search Agency Customer Satisfaction 97

Martech

JANUARY 9, 2024

A recent survey shows 73% of respondents — both consumers and business buyers — expect companies to “understand my unique needs and expectations,” while 62% expect companies to anticipate their needs, and 56% expect offers to always be personalized, according to the Salesforce State of the Connected Customer report, 5th edition.

Marketing Automation Services 123

Marketing Automation Services Marketing AI Marketing Automation Automation 123

Martech

MARCH 11, 2024

Data hygiene is more than just cleaning and organizing your customer data. All this helps in data accuracy and more effective segmentation that can benefit from identifying inactive or less engaged customers for re-engagement campaigns. Historically, marketing success has often been channel-centric in its measurement.

Cost per Acquisition 120

Cost per Acquisition Multi-Touch Attribution Data Hygiene Top of Funnel 120

Martech

FEBRUARY 8, 2024

Advertisers using creative optimization for video ads now can include ads for audio channels in these omnichannel campaigns. Today, ad-serving company Clinch announced it added audio channels to its Flight Control creative delivery platform. and to customize the creative using generative AI. Campaign success.

Creativity 112

Creativity Paid Search Agency Campaigns Advertising Agencies 112

Martech

JANUARY 2, 2024

There is much talk about how marketers can leverage customer data. However, this also means thinking about how this same customer data needs to flow throughout all the marketing platforms marketers use to do their day-to-day jobs. Properly format campaign naming and UTM tagging.

Ideal Customer Profiles 110

Ideal Customer Profiles Advertising Agencies Paid Search Agency Top of Funnel 110

Martech

FEBRUARY 19, 2024

Customer segmentation: Utilize data analytics to segment customers based on demographics, behavior, and preferences. This helps in targeting specific customer groups with personalized marketing campaigns and offers. Customer lifetime value (CLV): Analyze data to understand the value of each customer over their lifetime.

Acquisitions 89

Acquisitions Marketing Budget Analytics Allocation 89

Vision6

APRIL 17, 2024

On average, companies employing omnichannel customer engagement strategies tend to retain 89% of their customers. The goal(s) you create for your marketing campaign will drive the kinds of content you create. In today’s digital landscape, crafting a winning omnichannel strategy is not just an option—it’s a necessity.

Webinar Metrics 52

Webinar Metrics Allocation SMS Marketing & Strategy 52

Martech

JANUARY 11, 2024

When done right, email is an effective low-cost channel that speaks directly to the customer. In 2024, this channel will grow in importance as marketers deal with the deprecation of third-party cookies and other privacy challenges. B2B email campaigns Email campaigns aren’t just for consumer brands.

Email Marketing 126

Email Marketing Marketing AI Enterprise Management Work Management 126

Martech

APRIL 5, 2024

Ultimately, martech platforms must address two types of marketing problems: customer-facing communication issues (e.g., Treat your marketing processes like any new customer-facing campaign or channel Choose your use cases wisely. Can it cover all channels of customer communication?

Peer-to-peer 96

Peer-to-peer Paid Search Agency SMS Gartner 96

Martech

APRIL 17, 2024

This can lead to campaigns reaching non-optimal audiences. Enhanced Match Rate, as the new capability is called, is aimed at: Engaging higher percentages of target audiences on paid channels. Better suppressing current customers or recent purchasers. Supporting more seamless cross-channel experiences. Why we care.

Advertising Agencies 67

Advertising Agencies Paid Search Agency Privacy Ideal Customer Profiles 67

Spiralytics

FEBRUARY 7, 2024

This includes processes like post-scheduling, handling customer interactions, and producing analytical reports. Your social media teams can merely review this content, make edits, and schedule the post on multiple platforms, helping you save time and manage various social media channels efficiently.

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

Binary Demand

FEBRUARY 23, 2024

In addition, the latest demand generation in the B2B approach centers on leveraging data and technology to gain insights into potential customers, ascertain their needs and preferences, and establish meaningful engagement strategies. reveals that B2B buyers value third-party interactions, like customer references and expert consultations, 1.4x

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Martech

JANUARY 19, 2024

Despite the development of new channels and the dynamic preferences of customers and prospects, email remains the best tactic for staying in touch with consumers. Email is one channel, not the sole channel. Drip campaigns. Reactivation campaigns. But email marketing is not without its challenges.

Email Marketing 125

Email Marketing Automation Tools Planning 125

Martech

APRIL 19, 2024

Even with new channels and new tactics entering the fray on a regular basis, the debate around how to do lead gen rages on, including on social media channels. Since then, we’ve invested in helping our customers with quality.” For a campaign for a travel agency, for example, she asked prospects about their travel plans.

Lead Gen 60

Lead Gen Paid Content Social Media Sales Qualified Leads 60

Martech

DECEMBER 6, 2023

Channel99, the B2B performance marketing platform, has launched its new “view-through” technology for digital campaigns. The technology uses a universal, cookie-free impression pixel that customers can add to digital campaign content to track reach, engagement and impact. A pixel to track campaign efficiency.

Campaigns 107

Campaigns Account Based Marketing B2B DemandBase 107

Martech

APRIL 19, 2024

Understand local vs. national campaigns Local advertising differs from national campaigns in several ways: Audience specificity: By zooming in on precise geographic areas, brands can tailor messaging to align with local communities’ customs, preferences and nuances. New competitors.

56

56

SmartBrief - Marketing

MARCH 7, 2024

According to Capterra research , marketers say nearly half of their brand’s web traffic can be attributed to dark social channels. Dark social media refers to the private sharing of content through channels such as Facebook groups, Instagram DMs and WhatsApp messages. forms on your website to ask how customers discovered your business.

Social Media 104

Social Media Social Marketing Peer-to-peer Media 104

Convince & Convert

DECEMBER 15, 2023

Set your marketing team up for success by trusting them to make the right judgment calls on when and what to post on company channels. Related episode: Inside Glossier’s Iconic Social Approach : Jamie Dinar, Glossier The same principle holds true for customer care efforts. to get through. This includes: Take the time to listen.

Rules 148

Rules Planning Brand Identity Branding 148

Salesforce Marketing Cloud

JANUARY 4, 2024

We’ll dive into how you can build drip email campaigns that build on themselves organically and make your customers feel like every message they get is relevant for them. Why use drip campaigns? How do you optimize drip campaign performance? Table of contents What is drip marketing?

Paid Content 120

Paid Content Work Management Email Campaigns Marketing AI 120

Martech

APRIL 18, 2024

This is not only true for SEO specialists who currently use website traffic from organic search to measure their results, but is also the case for other marketing professionals, who could use website traffic from referral, organic social or other default channels to measure their contribution to the success of their company or clients.

Merchandising 98

Merchandising Marketing Analytics Tools Conversion Lead Ranking 98

Martech

OCTOBER 13, 2023

This means marketers can use it holistically in omnichannel campaigns, due in large part to more programmatic DOOH and data from those campaigns. DOOH is one of the fastest-growing ad channels because of its unique position, or positions, in a customer journey. A campaign in the U.K. A campaign in the U.K.

Advertising Agencies 121

Advertising Agencies Paid Search Agency Top of Funnel Multi-Channel 121

Optinmonster

DECEMBER 28, 2023

Both email and social media marketing are promising channels to grow your business. Today, social media is not just a fad but a viable digital marketing channel. different social media channels every month. 68% of customers say that they follow brands on social media to stay informed about new products. This is a 138.2%

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Martech

OCTOBER 11, 2023

And 43% of the 200 marketers surveyed said they’d already invested in RMNs and found their campaigns successful. Customers using a retailer’s app or participating in a retailer’s loyalty program have a robust, measurable digital trail. When those retailer channels are available, marketers are more likely to try them out.

Planning 118

Planning Marketing Plans Spending Network Marketing 118

Martech

SEPTEMBER 8, 2023

It can generate content for your email campaign, social media posts and website pages, suggest changes to email text, image and layout; and translate content into several languages. Effective orchestration and performance measurement: This helps marketers track the performance of their campaigns and make necessary adjustments.

Amazon 116

Amazon Ideal Customer Profiles User-Generated Content Outreach 116

Litmus

APRIL 18, 2024

we wanted to know what real email marketers used to get their campaigns out the door and into the hands of their subscribers. Both consumers and business customers expect a level of personalization beyond “first name.” This reflects a more integrated approach to organizing a marketing team, as opposed to a channels-based approach.

Email Marketing 86

Email Marketing Marketing Automation Services Work Management Planning 86

Martech

JANUARY 25, 2024

Enterprise composable CDP ActionIQ announced it will launch a suite of tools that leverage AI, and especially generative AI, to enhance customer experience. AI Decisioning will recommend next-best-actions relating to products, offers, best channels, etc. Faster Campaigns. The first two modules are CXAI Data and CXAI Content.

Marketing AI 101

Marketing AI Copywriting Vendors User-Generated Content 101

Martech

FEBRUARY 20, 2024

B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers. Increasingly, B2B customers depend on self-guided research on digital channels to find out more about business products and services and reach buying decisions.

Marketing AI 127

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 127

Martech

APRIL 17, 2024

Use customer data to inform email programs. Email was the quick pivot, the messaging and the low-cost way to insert their companies into the customer experience in the inbox. Not that email hasn’t been great over the last 25-plus years that we’ve used it to connect with customers. The answer is, sadly, not much.

Enterprise Management 109

Enterprise Management Marketing Automation Services Work Management Marketing Management 109

Digilant

APRIL 9, 2024

We address top concerns advertisers have about what their campaign planning and execution will look like as we move away from Google’s third-party cookies. Victoria de Leon, Director of Marketing is joined by Ariel Howard, VP of Campaign Solutions, and Addy Osborne, Sr.

Planning 52

Planning Campaigns Privacy Customer Satisfaction 52

Martech

FEBRUARY 8, 2024

Extended reality (XR) is creating innovative ways to engage customers with unique experiences. It collects information without overwhelming customers and ensures details remain up to date. However, these won’t do much without proper data management and cloud infrastructure. The strategic use of GA4 is crucial in this process.

Allocation 112

Allocation Marketing Analytics Tools Work Management Privacy 112

Martech

APRIL 5, 2024

If you do not download or export your data before UA sunsets, it will be permanently deleted by Google and, unfortunately, not recoverable, which could impact campaign performance. This change could impact the performance of ad campaigns, especially if those conversions are used alongside Smart Bidding strategies. Why we care.

API 103

API Analytics Google Marketing Analytics Tools 103

ClickDimensions

DECEMBER 28, 2023

This misalignment can lead to missed opportunities, frustrated customers, and ultimately hindered growth. When sales and marketing teams aren’t on the same page, they may inadvertently convey conflicting information to potential and existing customers. This can lead to confusion and erode trust.

SMB 110

SMB Cross-Selling Buyer Personas Marketing Management 110

Martech

JANUARY 19, 2024

When it comes to CRM systems, companies can choose to process customer data in real time or batches. This article tackles what real-time and batch CRM processing looks like, along with key benefits and strategies for leveraging each approach in your marketing campaigns. Afterward, you can leverage them in your campaigns.

CRM 104

CRM Process Ideal Customer Profiles eCommerce 104

Sprout Social

SEPTEMBER 18, 2023

Managing social media and other marketing channels in this economy can be challenging. It’s all about knowing what’s working, and focusing in on activities and core channels that are delivering. Create internal benchmarks by platform and across all media channels to identify areas of investment that are not worth continuing.

Marketing Budget 129

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 129

Martech

APRIL 5, 2024

It’s the first bank-led media platform, allowing advertisers to send relevant promotions to some 80 million financial customers. RMNs are attractive to advertisers who can send targeted ads based on the retailers’ deep knowledge of their customers, especially loyalty customers. Why we care. Get MarTech! In your inbox.

Advertising Agencies 80

Advertising Agencies Media Verticals Paid Search Agency 80