campaign channel 
KoMarketing Associates
SEPTEMBER 17, 2020
Marketers continue to use multiple channels to reach out to their target audiences, and new research shows that email, social media marketing, and events are leading the way. Twenty-three percent use five channels, while 14% utilize between six and nine different channels. The Need for More Accurate Marketing Data.
Lake B2B
FEBRUARY 23, 2024
Today’s savvy marketers understand the importance of diversifying their strategies to reach target audiences across multiple channels.
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Martech
APRIL 6, 2022
MobileFuse, an adtech platform for in-app, CTV and digital out-of-home (DOOH), has launched Fusion Video, which provides unique ad units for CTV campaigns. The company’s new Fusion Video product provides unique ad units for CTV campaigns, at scale. Both CTV and DOOH have become more integrated with other channels. What they do.
Martech
NOVEMBER 17, 2021
Cloud-based visual merchandising software company One Door teamed up with B2B marketing platform Influ2 to get more traction in their campaigns. By transforming their B2B strategy, they were able to take a more successful and efficient approach to reaching these contacts with ad campaigns, as well as follow-up calls. Wasted media.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Register today to save your seat! 📆 February 21st, 2024 at 9:30am PST, 12:30pm EST, 5:30pm GMT
Martech
JANUARY 25, 2022
thousand YouTube channels, and 86 thousand TikTok accounts. Instagram remains, for now, the most important channel for influencer marketing, with 68% of marketing specialists relying on it. The post Instagram remains the key channel for influencer marketing campaigns appeared first on MarTech. billion in 2021 to $22.2
TowerData
NOVEMBER 2, 2022
Of the many tasks that marketers have to start thinking about, planning your all-important multi-channel holiday marketing campaigns should be a significant priority. Now that the summer is fast becoming a wistful memory, many of us turn to preparing for the upcoming holiday season.
Speaker: Michael Ballard, Senior Manager of Digital Marketing, Lenovo
Michael Ballard, Senior Manager of Global Digital Marketing at Lenovo, shows how marketers can reach the right contact, using the right channel, at the right time. In this session, you'll learn: How intent data opens you up to more opportunities be targeted with your marketing efforts.
Speaker: Michael Brito, EVP, Zeno Group
So how do you break through the noise to deliver the right message, at the right time, using the right channel - and reach the right audience? As a B2B marketer, you already know - attention spans are short, and the competition to win attention is fierce. How to activate your audience - including the influencers within it.
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What happens when strong partnerships, cross-channel strategies, and compelling content come together in a B2B marketing campaign? Get an in-depth look into six successful B2B marketing campaigns across a wide range of industries. How to make the most of every campaign. Happier customers. Higher revenue.
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Marketers highly value email as an effective, reliable channel to engage with your audience and drive revenue for your company. Yet, to reap the benefits, you must ensure your campaigns reach their intended recipients.
Speaker: Brian Carroll, CEO & Founder of markempa
There has never been more marketing channels to reach potential customers. Move from campaigns to conversations to get better results. The single biggest issue for B2B growth is effective lead generation: increasing lead quality and quantity. Today’s sales and marketing environment is a paradox.
Speaker: Kaitlin Bowes, Senior Demand Generation Manager at Brightcove
How do you create video campaigns that actively build pipeline, increase your marketing ROI, and make you look like a demand-gen genius? You’ll learn: Which video types to use on each of your channels. We’ve boiled it down to five key steps. How to repurpose videos throughout your marketing mix to increase ROI.
Speaker: Ari Capogeannis, Director - Revenue Marketing at NVIDIA
Since businesses can no longer engage key accounts through traditional channels, digital marketing and sales transformation has accelerated. In this webinar, ABM expert Ari Capogeannis will teach you: Best practices for Account-Based Marketing and examples of successful ABM campaigns. ABM Marketing trends. And much more.
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