Content4Demand

MAY 14, 2021

These intriguing conversations and case studies not only drove eyeballs and downloads but stirred some interesting comments and dialogue along the way. Join us today at 12pm PT/3pm ET in Demand Gen Report’s Campaign Optimization Series for “ Best-Selling Content: Storytelling Frameworks That Crush Engagement KPIs with Key Accounts. ”

Account Based Marketing 65

Account Based Marketing Storytelling Content ABM 65

Top Rank Marketing

NOVEMBER 27, 2023

2024 will see generative AI touching more areas of our lives, but where will it have the most profound impact within B2B influencer marketing? This technology also drives the importance of B2B influencer multi-channel marketing. Jackson CEO GC GlobalNet @Kevin_Jackson AI dramatically increases efficiency in content creation.

Marketing AI 89

Marketing AI B2B Marketing Enterprise Management Marketing Management 89

Zoominfo

JANUARY 5, 2021

That means your sales reps can: Automate sales emails Streamline call lineups Ensure that follow-ups happen on time Create multi-touch outbound campaigns. See the case study. ZoomInfo Engage is a sales engagement platform designed for smarter and more efficient prospecting and selling.

Zoominfo 173

Zoominfo Data Hygiene Paid Search Agency Lead Scoring 173

LeadsRX

AUGUST 31, 2021

Steel City Media is using LeadsRx Attribution, an impartial marketing attribution solution, and LeadsRx Journey, customer journey analytics technology, to measure and get specific marketing insights into campaign performance and to optimize ROAS (return on ad spend) for clients. In May of 2021, Max Motors saw: A 16% lift to its website 5.5

Multi-Touch Attribution 52

Multi-Touch Attribution Marketing Attribution Work Management Paid Search Agency 52

Tiecas

MARCH 21, 2024

How to Succeed: A Mindset Shift Here are three key focus areas for B2B industrial marketers that recognize this transformed buyer behavior: Become an Information Hub: Produce content that answers potential buyers’ question s, from technical specs to implementation case studies and post-sale support examples. What Can You Do?

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Madison Logic

AUGUST 9, 2023

To increase engagement and create more opportunities for sales, their marketing campaigns needed to target decision-makers and buying personas with more relevant and personalized content that would move them through the funnel faster. So, our salespeople can build a customized way to re-contact that individual.”

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Enterprise Management 52

The Mx Group

JULY 21, 2017

And as many insights and connections were gained during informal and social meeting times as they were during the sessions, case studies, panel discussions, round tables and planned 1:1s. Attendees and vendors attended all events equally. It turned out that the group’s answers mirrored the major themes of the week.

Marketing Management 80

Marketing Management Trade Show Case Study Case Studies 80

Zoominfo

FEBRUARY 25, 2021

Sales Accepted Lead: A prospect qualified either through a Sales Development Representative (SDR) or via a marketing campaign that an Account Executive is working. When it comes to B2B lead sourcing, there are typically three courses of action: outbound prospecting, inbound marketing, and marketing campaigns. Marketing Campaigns.

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

Zoominfo

JANUARY 5, 2021

That means your sales reps can: Automate sales emails Streamline call lineups Ensure that follow-ups happen on time Create multi-touch outbound campaigns As a bonus, you can build lists in Salesforce and automate email sequences and tasks as new contacts meet your list criteria. See the case study.

Zoominfo 130

Zoominfo Data Hygiene Paid Search Agency Lead Scoring 130

Zoominfo

OCTOBER 5, 2021

It is not a singular campaign or strategy; nor is the goal limited to new customer acquisition. Who works on creating demand generation campaigns? pricing page, case studies). Demand generation is programmatic. The goal is to target the right prospects, as well as bring them along the buyer’s journey.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Top of Funnel Demand 130

nDash

NOVEMBER 10, 2021

Reach out to Lolly for blog posts, eBooks, email campaigns, social media, and web content. She’s an expert in content, email, and social media strategies that inspire the next generation of enterprise growth in multi-million dollar organizations. Get in touch with Yulia for high quality, unique content. Melanie LoBue.

Marketing Budget 52

Marketing Budget Hubspot Budget Programs Enterprise Management 52

Adobe Experience Cloud Blog

MARCH 12, 2018

Having the capability to take an in-depth look at the results of any campaign allows me to make informed decisions on whether we need to make slight adjustments. Top engaged community members may make great candidates for case studies, engagement, and rewards programs. Keep your customer advocacy team in the loop.

Social Media 134

Social Media Allocation Social Marketing Multi-Channel 134

Zoominfo

JUNE 4, 2019

In fact, in-person events ranked highest on the list, above tactics such as webinars/webcasts (66%), case studies (66%) and white papers (63%) ( source ). Take the time to cultivate a multi-channel campaign to let your customers and prospects know where you’ll be and what to expect. Step up your swag.

Trade Show 187

Trade Show Planning Zoominfo Paid Search Agency 187

Conversica

NOVEMBER 16, 2020

And while traditional email campaigns and nurture programs can include a few elements of personalization, these types of messages are meant to inform recipients about something rather than engage them in a real conversation. Utilizing the tap buttons or writing her own message, she requests information about your customer case studies.

Multi-Channel 52

Multi-Channel Advertising Channels SMS Marketing Automation Services 52

ScanmarQED

MARCH 17, 2021

either the analysis of disaggregate data or a full-blown Multi-Touch Attribution Model (MTA),?to Multi-Touch Attribution (MTA) provides you with a more granular, person-level view than Marketing Mix Modeling’s aggregate method can ever hope to achieve. Multi-Touch Attribution will allow you to?gauge

Multi-Touch Attribution 52

Multi-Touch Attribution Marketing Mix Paid Search Agency Aggregators 52

ScanmarQED

MARCH 17, 2021

either the analysis of disaggregate data or a full-blown Multi-Touch Attribution Model (MTA),?to Multi-Touch Attribution (MTA) provides you with a more granular, person-level view than Marketing Mix Modeling’s aggregate method can ever hope to achieve. Multi-Touch Attribution will allow you to?gauge

Multi-Touch Attribution 52

Multi-Touch Attribution Marketing Mix Paid Search Agency Aggregators 52

Zoominfo

FEBRUARY 25, 2021

Sales Accepted Lead: A prospect qualified either through a Sales Development Representative (SDR) or via a marketing campaign that an Account Executive is working. When it comes to B2B lead sourcing, there are typically three courses of action: outbound prospecting, inbound marketing, and marketing campaigns.

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

Zoominfo

JUNE 22, 2022

Warm Calling Warm calling, by contrast, is calling a prospect who has previously shown interest or been in touch with your business. Using org charts and department insights Organizational charts and departmental information enable you to use a multi-threaded approach. There are two types of warm prospects: direct and non-direct.

Cold Calling 130

Cold Calling B2B B2B Sales Gartner 130

Bluetext

AUGUST 2, 2023

And while the bubble-gum pink fantasy world may seem far removed from the traditional B2B marketing landscape, its promotional strategy and a wave of cross-branding opportunities is a noteworthy case study for any industry. Let’s break down the impressive marketing campaign that brought “Barbie-core” to larger-than-life proportions.

B2B Marketing 26

B2B Marketing B2B Marketing & Strategy Social Media 26

LeadsRX

FEBRUARY 21, 2021

I joined LeadsRx in August 2020 charged with leading and improving upon the processes and services our dedicated Customer Care Team was already providing to customers looking to optimize their ad spend and improve their marketing campaigns. Case(s) in Point – Customer Success Stories. — Dave Canelis.

Marketing Attribution 88

Marketing Attribution Multi-Touch Attribution Paid Search Agency Work Management 88

The ABM Agency

APRIL 21, 2023

In this advanced guide, we will delve into the critical components necessary to create a successful ABM campaign and maximize your return on investment. Furthermore, we will explore ways to personalize messaging and leverage multi-channel strategies to engage decision-makers effectively. Monitor Campaign Performance C.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Marketing Strategy Marketing & Strategy 52

Hubspot

JANUARY 27, 2020

Tons of value can come from documenting and sharing lessons from failed campaigns. You can see it in the constant flurry of 315% conversion uplift case studies shared on Twitter, and at the top of GrowthHackers (and also, of course, in the glorious rise and tremendous fall of WeWork ). Be Careful With Case Studies.

Multi-Touch Attribution 98

Multi-Touch Attribution Lead Ranking Case Studies Case Study 98

LeadSquared

NOVEMBER 30, 2020

Your marketing campaigns may have specific goals. For instance, Coke’s Share a Coke campaign aimed at increasing the consumption of Coca-Cola during the summer. Dove’s Real Beauty campaign or the Always #LikeaGirl campaign addressed social cause. What is campaign management software?

Work Management 52

Work Management Marketing Management Marketing Automation Services Budget Programs 52

Biznology

APRIL 28, 2014

At the ClickZ Live 2014 conference in New York, Michelle Killebrew presented an interesting case study of an IBM campaign called Rethink Business. about campaign budgeting. My question is: how do you set a budget for a multi-touch, multi-target B2B digital campaign like the one Michelle was describing?

Budget Programs 80

Budget Programs Campaigns SMB Marketing Budget Creation 80

Hubspot

OCTOBER 22, 2020

personalized) email campaigns can drive a 700+% increase in revenue ? From text reminders to cart abandonment emails to multi-channel campaigns that span social media and in-app messaging, B2C marketing automation marries the power of personalized messaging and hands-off marketing. Did you know that segmented (a.k.a.

Marketing Automation Services 99

Marketing Automation Services Enterprise Management Work Management Marketing Management 99

Porch Group Media

MARCH 16, 2021

64% of consumers feel companies have lost touch with the human element of customer experience. A Gartner CMO study found that 68% of CMOs intend to increase spending on martech, and digital initiatives are expected to account for 80% of multi-channel budgets.

Statistics 59

Statistics Ideal Customer Profiles Marketing Automation Services Multi-Channel 59

SalesIntel

JULY 12, 2021

Follow-up and post-sales tasks are essential for managing multichannel outreach campaigns with numerous touches. Marketing requires a clear understanding of target audiences and their interests, in-depth research of the market, and the use of multichannel marketing campaigns. Marketing and sales often overlap with one another.

Sales Management 52

Sales Management Paid Search Agency Webinar Metrics Companies 52

markempa

AUGUST 22, 2008

" This year's the summit will have 19 new case studies, which will show how to increase lead volume, optimize webinar attendance and effectiveness as well as show you the effectiveness of multi-touch campaigns, closed loop measurement and more. I'll be speaking on "Playbook for Effective Lead Management."

Demand Generation 120

Demand Generation Demand Generation Case Study 120

Hubspot

JULY 15, 2020

That's why it's especially powerful for teams without overflowing budgets — because ABM enables you to start with ready-to-buy, high-fit accounts and tailor how you engage with them until you're able to have a fast-tracked funnel from the first to last touch. Spend — Amount spent on all selected campaigns. Value Over Volume.

Demand Generation 91

Demand Generation Account Based Marketing Ideal Customer Profiles ABM 91

Zoominfo

JUNE 4, 2019

In fact, in-person events ranked highest on the list, above tactics such as webinars /webcasts (66%), case studies (66%) and whitepapers (63%) ( source ). Take the time to cultivate a multi-channel campaign to let your customers and prospects know where you’ll be and what to expect.

Trade Show 100

Trade Show Planning Zoominfo Paid Search Agency 100

Contently

JUNE 29, 2017

The middle of the funnel may include calculators, tools, and case studies. I think this is a valid strategy, but if you’re going to do it, you want to hit them with mid-funnel content (case studies, ROI calculators, etc.), This is a pretty simplistic explanation of one way to think about multi-touch attribution.

Top of Funnel 134

Top of Funnel Lead Ranking Lead Scoring Multi-Touch Attribution 134

Walker Sands

OCTOBER 14, 2021

However, even with a solid multi-channel strategy and carefully crafted messaging, changing the minds of prospects and customers can prove difficult. Use this knowledge to your advantage by sharing testimonials or case studies from customers spanning multiple industries to prove your solution has worked for others.

B2B Marketing 52

B2B Marketing Paid Search Agency Barriers B2B 52

Single Grain

MAY 5, 2023

For this piece, we’ve assembled six different multi-channel PPC case studies that we hope will inform your own digital marketing strategy and help amplify your campaigns’ results. By the end, you will have a better understanding of how a multi-channel marketing approach can help boost your PPC advertising ROI.

Multi-Channel 52

Multi-Channel Case Study Case Studies PPC 52

QuanticMind

JUNE 16, 2020

Marketing intelligence platforms should also have the flexibility to allow marketers to use whichever attribution model makes the most sense for their business, including first and last-touch, as well as multi-touch with a customized value attributed to different steps in the sales funnel. Actionable Insights.

Enterprise Management 57

Enterprise Management Multi-Touch Attribution Work Management Marketing Management 57

ActiveDEMAND

OCTOBER 15, 2019

Pitch a specific product if you see the visitor come in off a particular Google Ad campaign. Dynamic content blocks are one of the strongest cases for building a website from the ground up with ActiveDEMAND because it allows for IA simplification and a better-personalized experience for visitors. Should the form be multi-part?

CMS Development 48

CMS Development Marketing Analytics Tools Landing Pages eCommerce 48

Zoominfo

OCTOBER 21, 2021

Internal intent data refers to the campaigns a company is running, and who is responding to them. Case studies: Show, don’t tell! Get in their head with the following data-driven insights: Intent data : When it comes to intent data you can analyze either internal or external. What kind of content are they downloading?

Sales Management 130

Sales Management Top of Funnel Sales Qualified Leads Work Management 130

Oktopost

JANUARY 12, 2021

B2C is a fluid, fast-paced transaction, with a relatively short sales cycle that relies primarily on retailers and mass-marketing campaigns to achieve commercial success. Tracking leads stemming from ads and their cost-per-acquisition (CPA) is instrumental in determining an ad campaign’s ROI. . Source: Salesmanago. Social Media

Paid Content 101

Paid Content B2B Marketing Top of Funnel Work Management 101