Adobe Experience Cloud Blog

JANUARY 11, 2017

Author: Mike Tomita Let’s face it, even the savviest marketing teams sometimes don’t have the bandwidth to take on digital marketing , which is a strategy in itself. There are many reasons to consider hiring a digital marketing agency. At its core, digital marketing is a series of trial and error tasks.

Paid Search Agency 48

Paid Search Agency Advertising Agencies Paid Content Ad Agencies 48

Webbiquity

JANUARY 5, 2017

This trend makes case studies more important than ever. A case study is more than a review or a testimonial. A good case study paints a picture, tells a story. A question and answer (Q&A) case study is a simple and natural approach to telling a client’s story. Your Biggest Successes.

Case Studies 214

Case Studies Case Study Studies B2B Marketing 214

The Point

APRIL 5, 2011

In the real world of B2B marketing, however, envelope teaser copy can easily decrease response. Why Focus Groups Don’t Work for Direct Marketing. The story reminded me of a similar experience we had with a client a few years ago for a campaign that targeted software developers. To download a free copy, click here.

Focus Group 100

Focus Group Banner Ads Deliverability Banners 100

seo.co

APRIL 9, 2020

Search engine optimization (SEO) is one of the best services a marketing agency can offer their clients, but there are a few caveats that make it difficult to execute. Other resellers offer a suite of marketing services to a set of their own clients, and use the SEO agency as a way to complement or enhance their own offerings.

SEO 98

SEO Work Management Marketing Management Advertising Agencies 98

QuanticMind

MARCH 21, 2017

QuanticMind is on hand at Search Marketing Expo to attend sessions on the latest developments in paid search and suggested PPC tactics from industry experts. There were 76 billion calls driven by digital marketing to US businesses in 2014 – the number is projected to jump to 162 billion in 2019. SMX West 2017, Day 1.

Advertising Agencies 40

Advertising Agencies Google Advertisements Advertising 40

Salesforce Marketing Cloud

NOVEMBER 30, 2023

What you saw was likely a marketing campaign doing its job. Great marketing campaigns are fundamental to acquiring customers — and keeping them interested. But what makes great marketing campaigns, and how do you create them? What is a marketing campaign?

Paid Content 115

Paid Content Top of Funnel Campaigns Paid Search Agency 115

Only B2B

FEBRUARY 1, 2023

Lead Generation Driven By Digital Marketing Online marketing strategies are used in the process of “inbound lead generation” to entice clients with useful and pertinent material. Additionally, they might aid in generating a profitable return on your marketing spend. What is a Lead?

Lead Generation 117

Lead Generation Paid Content Inbound Marketing Lead Scoring 117

ClickZ

JUNE 17, 2020

30-second summary: We provide seven examples of enterprise-level providers of AI-enabled marketing solutions as well as case studies for each. This list covers key categories within the martech space including digital asset management, marketing and sales enablement, customer experience/engagement, and account-based marketing.

Enterprise Management 137

Enterprise Management Digital Asset Management Marketing AI Marketing Management 137

NuSpark Consulting

JULY 15, 2011

Here’s a sample excerpt of a digital marketing/ lead generation proposal we did recently I thought I’d share because it really is a compilation of recent blog posts in a way. NuSpark Marketing is proud to offer you this scope-of-work proposal. Complement current marketing efforts. Introduction. Objectives.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

NuSpark Consulting

JULY 15, 2011

Here’s a sample excerpt of a digital marketing/ lead generation proposal we did recently I thought I’d share because it really is a compilation of recent blog posts in a way. NuSpark Marketing is proud to offer you this scope-of-work proposal. Complement current marketing efforts. Introduction. Objectives.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

Single Grain

JUNE 15, 2020

Book My Free E-commerce Marketing Consultation . This is our case study of how we doubled this e-commerce client’s conversion volume from Facebook and Google Ads while increasing ROAS. Book My Free E-commerce Marketing Consultation . Here is our sample pack offer,” which was discounted 25%.

ROAS 105

ROAS PPC eCommerce Top of Funnel 105

Biznology

SEPTEMBER 7, 2015

Here are 10 case studies of companies that used insights from web analytics and drove ROI. HARVARD UNIVERSITY : To expand the digital reach of two established schools, Harvard Summer School and Harvard Extension School, Harvard ran a 12-month SEO and PPC campaign. Who does it well? Like this post?

Case Study 80

Case Study Case Studies Analytics ROI 80

DealSignal

DECEMBER 27, 2021

According to HubSpot , 78% of marketers saw an increase in email engagement in 2021, and marketers who used segmented campaigns saw as much as a 760% increase in revenue. When done correctly, email marketing is a low-cost, high-return tactic that should be weaved into any content marketing strategy.

Marketing Automation Services 101

Marketing Automation Services Email Marketing B2B Marketing Practices 101

QuanticMind

OCTOBER 24, 2017

QuanticMind is covering the latest trends and tactics in paid search and digital marketing at SMX East 2017 from search publishers and expert practitioners. Shopping Best Practices: “Tailoring Your Shopping Campaign Programs to Your Customers” by Jared DeSisto. 8 Hidden PPC Reports to Find Out” by Aaron Levy.

Paid Content 40

Paid Content Display Top of Funnel Cost Per Click 40

Unbounce

JULY 2, 2019

SaaS companies need to keep up if they want to stand out, and one of the best ways to stay ahead is to tap into marketing practices that are sometimes overlooked by your competition. We’ll also focus on one SaaS marketing technique that has been somewhat forgotten in the digital sphere: direct sales.

Work Management 111

Work Management Marketing Management Marketing Automation Services Planning 111

Single Grain

APRIL 22, 2021

Or maybe we’re slowly moving away from that period in affiliate marketing. As an affiliate manager, I have an ideal vantage point for evaluating which affiliate marketing strategies tend to work and drive the most sales and which don’t. What Is Affiliate Marketing? Current State of Affiliate Marketing.

Enterprise Management 98

Enterprise Management Work Management Marketing Management Paid Content 98

KoMarketing Associates

JULY 21, 2015

One of the most direct ways B2B marketers can improve SEO, PPC, and ultimately lead generation initiatives is through the development of landing pages, designed to showcase individual content marketing assets. Basically, every content marketing asset can serve as an opportunity to be found in search results.

Landing Pages 120

Landing Pages Search Engine Marketing Paid Content Search Marketing 120

Moz

MAY 18, 2020

Agencies write SEO scopes and PPC scopes separately, often without accounting for content resource needs to make the channels successful. Just about anyone can go online and learn SEO or PPC. This is more than enhancing our implementation of tactical SEO and PPC. There is new ground to be forged in our industry.

Paid Search Agency 71

Paid Search Agency Organization Cross-Selling Peer-to-peer 71

Single Grain

JUNE 12, 2023

These include: weight loss health supplements the tobacco industry One of the most common types of misleading statistics used in advertising is the use of small or skewed sample sizes. They conduct research, education and advocacy campaigns on various consumer issues, such as product safety, financial services and consumer privacy.

Statistics 52

Statistics Paid Content Advertising Agencies Advertisements 52

Valasys

JANUARY 20, 2023

B2B Marketing vs Traditional Marketing So, a disclaimer to begin with: This is not yet another blog talking about sales funnel or inverted funnel, or AIDA model! And yes, although, we will talk about the B2B marketing funnel, we’ve something more for you here. Marketing funnels are extremely specific to your niche & sector.

Digital Marketing Funnels 40

Digital Marketing Funnels Top of Funnel Marketing Funnels Paid Content 40

Directive Agency

MAY 26, 2017

Demand generation is one of search marketing’s leading pain points for a reason. Ideally, search marketing is meant to build brand awareness and drive interest and sales for your unique product/service. But there is a huge difference between a functional search marketing campaign and a cost-effective one.

Demand Generation Agencies 61

Demand Generation Agencies Demand Lead Ranking Practices 61

Single Grain

AUGUST 18, 2023

Finding the right digital marketing agency isn’t easy. But the digital marketing case studies they showcase on their site can offer invaluable insights for businesses looking to hire an agency. That said, there are a number of marketing strategies that will accomplish your goals while making your ROI.

Case Studies 98

Case Studies Case Study Paid Content Paid Search Agency 98

Unbounce

JUNE 29, 2021

It’s a marketer’s job to make sure you’re not disappointed. Thinking like the consumer is the first step for marketers designing landing pages to achieve a single, focused goal. A landing page is a standalone web page created specifically for a marketing or advertising campaign. Writing Landing Page Copy. I know, right?

Landing Pages 143

Landing Pages Paid Content Top of Funnel Marketing & Strategy 143

Single Grain

JUNE 30, 2022

We'll also share some tips on hiring the best agency to run effective ad campaigns for your business. A programmatic advertising agency consists of specialized online marketing professionals who manage several programmatic display marketing ad platforms. Let’s begin! TABLE OF CONTENTS: ↓ What Is Programmatic Advertising?

Advertising Agencies 52

Advertising Agencies Paid Search Agency Paid Content Ad Agencies 52

accelerate agency

OCTOBER 27, 2021

It’s somewhat different from SEO for small businesses, as it targets a different market and (usually) involves a much larger and more complex website. Different countries are likely to have different marketing channels and social media platforms as well. Of course, as with any marketing strategy, it’s important to understand the cost.

Case Studies 52

Case Studies Case Study Enterprise Management Paid Content 52

accelerate agency

OCTOBER 27, 2021

It’s somewhat different from SEO for small businesses, as it targets a different market and (usually) involves a much larger and more complex website. Different countries are likely to have different marketing channels and social media platforms as well. Of course, as with any marketing strategy, it’s important to understand the cost.

Case Studies 52

Case Studies Case Study Enterprise Management Paid Content 52

Convert

JANUARY 31, 2022

There are examples of A/B testing in marketing that turned out successful and helped businesses increase their conversion rates. But like I’ve said earlier, you should only adapt this to your unique case, not copy and paste it. So, they decided to run a multivariate test for a sample of 4000 page views. and turn up blank.

Examples 52

Examples Landing Pages Click Rate Top of Funnel 52

Single Grain

AUGUST 6, 2020

To help aid you in your search, we’ve compiled a list of the 8 best ecommerce site builders on the market. Book My Free E-Commerce Marketing Consultation. Currently, Squarespace is the second-largest ecommerce platform after WooCommerce in terms of market share (20.22%). Book My Free E-Commerce Marketing Consultation.

eCommerce 90

eCommerce Marketing Websites Best Practices CMS Development 90

EMagine B2B Blog

MAY 1, 2019

No matter what marketing channel is utilized, success is measured by answering a few simple questions: Did we make a human connection with those who visited our website? And are they a key part of your digital marketing efforts? We’ve covered marketing personas in prior posts, so I won’t go into them in great depth here.

Paid Content 88

Paid Content Marketing Analytics Tools Google Marketing Websites 88

Moz

JANUARY 16, 2019

Looked exactly like the number-one result from Content Marketing Institute: ( image source ) Today’s plagiarism tools can catch the obvious stuff, but these derivatives often slip through the cracks. Combine original research and newsjacking to go viral Sourcify has grown almost exclusively through content marketing.

Paid Content 57

Paid Content Promotion Top of Funnel Examples 57

Albacross

JULY 31, 2018

B2B marketing isn’t easy. So what’s the key to being a great B2B marketer? Of course, it doesn’t help to keep exploring the latest B2B marketing strategies, too. Of course, it doesn’t help to keep exploring the latest B2B marketing strategies, too. Run PPC Ads. And that’s just scratching the surface.

Paid Content 40

Paid Content Paid Search Agency B2B Marketing Marketing Strategy 40

DealSignal

FEBRUARY 26, 2024

According to HubSpot , 77% of marketers saw an increase in email engagement over the last 12 months, and marketers who used segmented campaigns saw as much as a 760% increase in revenue. When done correctly, email marketing is a low-cost, high-return tactic that should be weaved into any content marketing strategy.

Email Marketing 52

Email Marketing Marketing Automation Services B2B Marketing Practices 52

Hinge Marketing

JULY 21, 2022

As the world’s largest platforms strive to grow their dominance of the online user’s experience, marketers need to take a more comprehensive, multi-layered approach for their firms to survive and thrive. This comprehensive approach is called integrated marketing communications. What is integrated marketing communications?

Paid Content 92

Paid Content CMS Development Lead Ranking Work Management 92

Single Grain

FEBRUARY 22, 2024

But it’s not just about being present on these platforms, it’s about optimizing your ecommerce marketing strategy to get the edge over the competition. If you want to build an ecommerce empire, your ecommerce marketing strategy is going to be the cornerstone of that growth.

eCommerce 52

eCommerce Paid Content Tactics Tips 52

Hubspot

JUNE 16, 2015

This concept absolutely applies to inbound marketing. You see a lot of inbound and content marketing case studies that measure growth through visits by month. With this in mind, I wanted to figure out how much of a return you’d receive if you put one hour of work into inbound marketing.

Inbound Marketing 28

Inbound Marketing Paid Content Statistics Analysis 28

Single Grain

NOVEMBER 16, 2023

If you are looking to drive high-value MQLs and raise the CLV of your SaaS organization, you need a killer SaaS content marketing strategy. Content marketing allows companies to educate their target audience about the benefits, features, and functionalities of their products to elevate your SaaS sales.

Paid Content 98

Paid Content Enterprise Management Webinar Metrics Work Management 98

Online Marketing Institute

JUNE 22, 2009

I presented a webinar the other day where I stated that while white papers are still the staple of content marketing, they’re getting really stale as a communications vehicle for B2B. The book of the webinar of the movie: The Velocity B2B Content Marketing Workbook. The new B2B marketing is Content Marketing.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40