Joanna is Director of Customer Acquisition over at SEOMoz, an expert in PPC campaigns, and remarketing. In this episode we chat about: What to avoid when starting out with PPC. How to make to most of your PPC Campaigns. To get the audio and the full transcript of the show, head to: Leveraging Adwords Pay Per Click ( PPC ) & Remarketing for your Business. David Szetela's Clix Marketing Blog is also a great resource to learn more about PPC. Hiring a PPC Strategist. Stop Marketing and Start Engaging with Scott Stratten. MORE >>

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 3, 2010 2 Subscribe 6 Content Marketing Tips That Drive Leads Share In yesterday’s post we reviewed the The 4 Most Common Mistakes in B2B Content Marketing. Too often we grab the latest product brochure, sales presentation or case study and post it online. Augmented Reality For B2B Marketing in 2011?" MORE >>

With so many companies struggling to stay above water in today’s economy, it may seem that managing marketing and advertising campaigns in-house is an effective way to keep an eye on costs.  Such a company will have on staff persons with multiple years of experience managing campaigns specific to the type a client is looking to run; it may also have entire departments that have worked in industry with the kinds of services the business is marketing.  There are several reasons why a company shouldn’t just hire an employee internally to manage its paid search campaign. MORE >>

B2B Marketing News SMEs flock to BT Tradespace 10 June 2009, 11:30 GMT BT Tradespace has announced 400 per cent year-on-year growth. Reed Smith selects Concep Fujitsu eyes top prospects Orange digitises customer magazine View more news From audience selection to results analysis and strategy refinement , data has the greatest potential to increase your marketing effectiveness – but its also the hardest for B2B marketers to get right. But too few marketers understand how to use it as a strategic route-to-market. Tags: marketing business b2bmarketing MORE >>

He is focused on providing marketers the tools to justify their marketing spend by understanding the customer journey from online to offline channels. Inbound marketing, especially for B2B companies, is difficult to get right. Once you have a manageable campaign, you can begin to piece together the parts of your marketing puzzle. well developed marketing strategy enables you to more effectively drive inbound leads to your website. One of the most important aspects of an online marketing strategy  is monitoring your leads and where they originate from. MORE >>