10 case studies show how web analytics prove ROI
SEPTEMBER 7, 2015
Here are 10 case studies of companies that used insights from web analytics and drove ROI. Through web analytics, BuildDirect finds home buyers who purchase a sample have a 60% likelihood of returning to the site within the next 30 days and placing a full order, BuildDirect uses GA’s A/B testing capabilities to perfect its marketing approach. Who does it well? Like this post?
Lead Gen Tactics from 4 MarketingSherpa Case Studies
B2B Lead Generation Blog
AUGUST 25, 2014
Tweet Our sister publication, MarketingSherpa, publishes three weekly newsletter case studies, and in the B2B beat in particular, those weekly articles routinely feature a story covering marketers tackling lead generation for the complex sale. For this B2B Lead Roundtable Blog post, I want to offer four of those case studies published over the last couple of years addressing that very topic. If you only have a few minutes, this post provides highlights from each case study. Case Study #1 – Local B2B Marketing: 150% boost in lead generation.
Layered Approach to Digital Marketing Helps Deliver 33% More Leads for RM Hoffman
FEBRUARY 26, 2016
Peter Hoffman, VP of sales and marketing for the company, sat down with Paige Musto, Act-On’s director of communications, to discuss how a traditional firm infused new digital marketing techniques into its day-to-day business activities. HOFFMAN: I provide leadership around marketing, sales, and company strategy. Our manufacturers did the marketing. We’d follow-up.
13 Bright Ideas for Running Smarter Retargeting Campaigns
JANUARY 29, 2015
What''s a marketer to do? Retargeting allows you to zero in on those 98% of visitors, giving them a second (and in some cases third, fourth, and fifth) chance to convert. Retargeting helps you stay connected and engaged with your audience, and increase brand recall and conversions -- feeding all stages of your marketing funnel. One campaign in particular delivered a 35.5X
Landing Page Optimization: Mini Case Study
Anything Goes Marketing
OCTOBER 13, 2008
I'm always looking to help out marketers with their landing pages ever since I went to the Marketing Experiments Landing Page Workshop earlier this year (yes, it was in Florida and no, I didn't just go to the beach!). From time to time, I check out MarketingProf's Know How Exchange where people post their marketing questions and I try and help out. Here's why: a. Good luck!!
The Difference Between Earned, Owned & Paid Media (And Why It Matters for Lead Gen)
DECEMBER 1, 2015
Generating qualified leads requires you to regularly publish compelling, valuable content, explore guest blogging opportunities, identify co-marketing campaigns, and devise a strategy for promoting said content. Our marketing team utilizes sponsored updates on LinkedIn to promote our gated content. PPC Lead Generation Content Marketing Daily TacticalEarned Media.
The “Marketing” Guide for Higher Education Content Marketing
SEPTEMBER 18, 2015
Welcome back marketers. So far in the series, Content Marketing for Higher Education, we have covered just what can serve as effective content marketing when looking to promote the great things going on within your university. The 2 nd half of this crucial marketing game involves serving said content across the limitless digital avenues to the students. Geyer). Not many.
Best Google AdWords Tips and Tactics of 2010
JANUARY 28, 2011
There’s no question that paid search delivers leads, and no question that AdWords is the big dog in the PPC world. Yet many marketers struggle to optimize this channel in the face of increasing competition, changes to Google results pages (e.g. How can you use AdWords reports to fine-tune campaigns? How can you optimize campaigns using search funnels? Digg this!
How to Utilize B2B Online Marketing to Promote New Solutions
JULY 7, 2015
Oftentimes, B2B marketers need to focus on promoting what they already have to gain new customers and strengthen a loyal following. However, when the B2B organization is is rolling out new products or services, some of the most successful aspects of B2B marketing should be leveraged to aid in exposure and acquire new customers. Content Marketing. App Notifications.
Landing Page Boot Camp: 19 Best Practices to Follow
OCTOBER 22, 2015
Oftentimes, when staffing firms invest in marketing campaigns, they toil over perfecting every word, each keyword, and every pixel of a design. But even the most well-structured, stylized and engaging marketing or sales campaign results will be limited simply because of the destination for a campaign. There are always opportunities to improve a campaign.
11 Key Factors In Building Landing Pages for B2B Search Engine Marketing Initiatives
JULY 21, 2015
One of the most direct ways B2B marketers can improve SEO, PPC, and ultimately lead generation initiatives is through the development of landing pages, designed to showcase individual content marketing assets. Basically, every content marketing asset can serve as an opportunity to be found in search results. Third Party Studies. Why build individual landing pages?
10 Inbound Marketing Strategies for Your 2014 Manufacturing Budget
JANUARY 8, 2014
Outbound marketing was good while it lasted but with inbound marketing customers have the ability to find you. Organizations spend a large amount of their annual marketing budget on outbound marketing; missing out on valuable leads and customer engagement that inbound marketing can achieve. Inbound marketing uses a variety of paid and natural search engine marketing efforts to be successful. For someone in charge of spending a company’s marketing budget it is logical to pay for the most budget friendly, effective solution available.
Seven Expert Search Engine Marketing Guides
FEBRUARY 25, 2011
Done properly, search engine marketing (a.k.a. SEM, paid search, PPC) is a powerful complement to SEO and an effective tactic on its own. Discover the answers to these questions and others here in seven noteworthy search engine marketing guides from the past year. My Best Advice on Improving Your Google & Yahoo Quality Scores by PPC Hero. Share this on Bebo.
If Marketing Metrics Are Driving You Crazy, Read This
Modern B2B Marketing
JUNE 13, 2016
Author: Heidi Bullock Does it feel like every day you see a new article on marketing metrics ? In marketing, the one thing that is a constant is change, and it can feel overwhelming to finally agree on a set of metrics with your team, then go to a conference or see a tweet from an analyst and realize that you’re missing five more. Marketing Metrics b2b
4 Ways to Improve Your Online Marketing Funnel
It's All About Revenue
MARCH 21, 2013
He is focused on providing marketers the tools to justify their marketing spend by understanding the customer journey from online to offline channels. Inbound marketing, especially for B2B companies, is difficult to get right. Once you have a manageable campaign, you can begin to piece together the parts of your marketing puzzle. Tracking Your Leads. SEO & PR.
How to Maximize PPC Campaigns and Optimize Landing Pages with @JoannaLord [@InboundNow #13]
MARCH 24, 2011
Joanna is Director of Customer Acquisition over at SEOMoz, an expert in PPC campaigns, and remarketing. In this episode we chat about: What to avoid when starting out with PPC. How to make to most of your PPC Campaigns. To get the audio and the full transcript of the show, head to: Leveraging Adwords Pay Per Click ( PPC ) & Remarketing for your Business.
6 Content Marketing Tips That Drives Leads
B2B Marketing Insider
JUNE 3, 2010
Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 3, 2010 2 Subscribe 6 Content Marketing Tips That Drive Leads Share In yesterday’s post we reviewed the The 4 Most Common Mistakes in B2B Content Marketing.
102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
JANUARY 2, 2013
With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication.
The 15 Best Content Marketing Videos Of 2015
B2B Marketing Insider
SEPTEMBER 15, 2015
We’ve got news for you, content marketers: video isn’t going anywhere. In a landscape where YouTube already boasts 1 billion monthly unique visitors , these two stats alone should be enough for serious marketers to consider a content marketing video strategy. It’s true that content marketing is democratizing , and video is no exception. Examples Content Marketing
B2B Online Video Marketing; Planning to Execution Best Practices for Lead Generation
OCTOBER 27, 2013
A B2B Video Marketing Strategy Overview. That brings us to a discussion of video marketing for B2B. Depending on what you read, most research shows that white papers are still the most authoritative content asset, but video marketing continues to grow. NuSpark Marketing has helped a number of B2B firms execute visually creative video strategies. Why Video. Other Tips.
The Ultimate Dictionary of Marketing Terms You Should Know
MARCH 10, 2016
Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. We've covered social media terms , content marketing terms , smarketing terms , email marketing terms , website optimization terms. heck, even marketing acronyms. Download our free guide here to learn about the fundamentals of inbound marketing.
Our Favorite Online Marketing Posts of 2013
DECEMBER 19, 2013
Before we have to start thinking about that though, let’s take a look at some of our favorite online marketing posts from 2013, as selected by members of the KoMarketing team. Ryan Young (Content Marketing Strategist). Reasons Why Content Marketing is Like March Madness – Jessica Ann, Steam Feed. 50 Awesome Content Marketing Stats – Amanda Nelson, ExactTarget.
Google AdWords for B2B Organizations: 8 Questions Leadership Should Ask
JANUARY 29, 2015
As I reviewed Salesforce 2015 State of Marketing report, I was encouraged to read that even though search engine marketing took a backseat to more “popular” programs such as social media and mobile marketing, it is still considered a highly valuable and effective component of the marketing mix. All questions should start with the PPC budget. At what cost?
31 Expert Guides to Maximizing Online Brand Visibility – WPO
APRIL 29, 2014
Beyond Search & Social: Online Marketing in 2014 by Search Engine Journal. Convergence: Merging Disciplines Between PR and Marketing by InNetwork. Integrated Marketing: The Magic Formula for Success by Blue Kite Marketing. email marketing. Creating a Multi-Channel Content Marketing Strategy by BlueGlass. They’re doing a lot. by Forbes.
Include video content in your buyers’ journey
AUGUST 10, 2015
In addition to your buyers’ love for video, it is easy to understand why business video content marketing has been gaining momentum – the impact that video gives to every day sales and marketing results. In June 2014, Aberdeen Research published a study called “Analyzing the ROI of Video Marketing.” So marketing with video is not a one-shot investment.
B2B Marketing | Business to Business Marketing Information Portal
JUNE 3, 2009
B2B Marketing News SMEs flock to BT Tradespace 10 June 2009, 11:30 GMT BT Tradespace has announced 400 per cent year-on-year growth. Reed Smith selects Concep Fujitsu eyes top prospects Orange digitises customer magazine View more news From audience selection to results analysis and strategy refinement , data has the greatest potential to increase your marketing effectiveness – but its also the hardest for B2B marketers to get right. But too few marketers understand how to use it as a strategic route-to-market. Tags: marketing business b2bmarketing
When You Should (and Shouldn't) Outsource Your Marketing
DECEMBER 17, 2012
Marketing departments, whether one person or one hundred, have kiiiind of a lot of balls to juggle. Lead generation , PPC, SEO, website design, social media, PR, content creation. Ideally, most of your leads are coming from inbound marketing -- people who raise their hand to say they want to hear from you by doing something like filling out a form on your website. Sure can.
Report From New York: How Agencies are Using Marketing Automation
JUNE 16, 2014
marketing User Conference in New York City for the first time. marketing Partners breakout, which focused on our agency partners. Talking with so many members of our agency community, I reveled in the talent that we have in our partner base – and was impressed by their marketing diversity. Direct Marketing > Digital Database Marketing. Agency Corporate
Evaluating a Healthcare Marketing Agency in 4 Questions
JANUARY 9, 2015
Choosing the right marketing agency can be a difficult decision for any healthcare company. For example, in Fathom’s case, over 10% of the U.S. In any agency, PPC specialists should know what negative keywords to add to nearly all PPC campaigns. References, case studies and testimonials prove what empty promises can’t: That an agency will deliver. And the average return on their marketing investments is 1,154%. Are the people who work for me established leaders in the marketing community? Their average tenure is 42 months.
How to Choose the Right Offer for your PPC Landing Page
OCTOBER 14, 2009
Do search campaigns demand a different approach to offer strategy compared to other demand generation programs, say emails? That’s doubly true for search campaigns when, as we describe above: 1. better offer candidate for search campaigns is downloadable content – white papers, case studies, analyst reports, etc. Answer: yes. and so on.
How to Build an All-Star Mobile Force
Modern B2B Marketing
NOVEMBER 13, 2015
Author: Jeff Hasen It should go without saying: whether you run a mom-and-pop business or lead the digital team at a Fortune 500 company, mobile marketing should map to your business goals. The mobile channel has become more important than ever to marketers. For one, regularly review best practices and case studies. get ahead of smart marketing. Where to Start.
Digital Marketing Glossary, Part 1
FEBRUARY 17, 2014
Ummm, I reluctantly raise my hand on this one, as I discovered my ignorance when we began compiling this informal digital marketing glossary. Just as we talk about the importance of sales and marketing agreeing on the terms they use for the processes they share, it’s important for marketers to agree on the meaning of the basic terms we use to talk about everyday marketing activities.
The 45 Inbound Marketing Terms You Should Know [Glossary]
SEPTEMBER 26, 2013
Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing -- we''ve covered email marketing , website optimization , social media , and the list goes on. So we thought it was time to create a blog post that could serve as an inbound marketing glossary. Closed Loop Marketing. Inbound Marketing. Email.
Top 10 B2B Inbound Marketing Predictions for 2015
JANUARY 27, 2015
As we start to settle into 2015, we are excited and optimistic about the outlook for business to business (B2B) marketers this year. There are many new opportunities on the horizon, and a wealth of sophisticated tools and resources to help marketers capitalize on those opportunities. This will let marketers provide the most relevant content, when and where a user needs it.