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10 case studies show how web analytics prove ROI


Here are 10 case studies of companies that used insights from web analytics and drove ROI. Through web analytics, BuildDirect finds home buyers who purchase a sample have a 60% likelihood of returning to the site within the next 30 days and placing a full order,  BuildDirect uses GA’s A/B testing capabilities to perfect its marketing approach. Who does it well? Like this post?

Lead Gen Tactics from 4 MarketingSherpa Case Studies

B2B Lead Generation Blog

Tweet Our sister publication, MarketingSherpa, publishes three weekly newsletter case studies, and in the B2B beat in particular, those weekly articles routinely feature a story covering marketers tackling lead generation for the complex sale. For this B2B Lead Roundtable Blog post, I want to offer four of those case studies published over the last couple of years addressing that very topic. If you only have a few minutes, this post provides highlights from each case study. Case Study #1 – Local B2B Marketing: 150% boost in lead generation.

Layered Approach to Digital Marketing Helps Deliver 33% More Leads for RM Hoffman


Peter Hoffman, VP of sales and marketing for the company, sat down with Paige Musto, Act-On’s director of communications, to discuss how a traditional firm infused new digital marketing techniques into its day-to-day business activities. HOFFMAN:  I provide leadership around marketing, sales, and company strategy. Our manufacturers did the marketing. We’d follow-up.

13 Bright Ideas for Running Smarter Retargeting Campaigns


What''s a marketer to do? Retargeting allows you to zero in on those 98% of visitors, giving them a second (and in some cases third, fourth, and fifth) chance to convert. Retargeting helps you stay connected and engaged with your audience, and increase brand recall and conversions -- feeding all stages of your marketing funnel. One campaign in particular delivered a 35.5X

Report: Trade Shows Generate Highest Quantity & Quality of Leads

The Point

Research firm Software Advice have released their 2014 B2B Demand Generation Benchmark Report , a handy reference for anyone planning 2015 marketing spend. Based on responses from more than 200 BtoB marketing professionals, it provides useful insight on the types of demand gen programs and content that are trending in the marketplace. Far from it.

The Difference Between Earned, Owned & Paid Media (And Why It Matters for Lead Gen)


Generating qualified leads requires you to regularly publish compelling, valuable content, explore guest blogging opportunities, identify co-marketing campaigns, and devise a strategy for promoting said content. Our marketing team utilizes sponsored updates on LinkedIn to promote our gated content. PPC Lead Generation Content Marketing Daily TacticalEarned Media.

The “Marketing” Guide for Higher Education Content Marketing


Welcome back marketers. So far in the series, Content Marketing for Higher Education, we have covered just what can serve as effective content marketing when looking to promote the great things going on within your university. The 2 nd half of this crucial marketing game involves serving said content across the limitless digital avenues to the students. Geyer). Not many.

How to Utilize B2B Online Marketing to Promote New Solutions

KoMarketing Associates

Oftentimes, B2B marketers need to focus on promoting what they already have to gain new customers and strengthen a loyal following. However, when the B2B organization is is rolling out new products or services, some of the most successful aspects of B2B marketing should be leveraged to aid in exposure and acquire new customers. Content Marketing. App Notifications.

Seven Expert Search Engine Marketing Guides


Done properly, search engine marketing (a.k.a. SEM, paid search, PPC) is a powerful complement to SEO and an effective tactic on its own. Discover the answers to these questions and others here in seven noteworthy search engine marketing guides from the past year. My Best Advice on Improving Your Google & Yahoo Quality Scores by PPC Hero. Share this on Bebo.

11 Key Factors In Building Landing Pages for B2B Search Engine Marketing Initiatives

KoMarketing Associates

One of the most direct ways B2B marketers can improve SEO, PPC, and ultimately lead generation initiatives is through the development of landing pages, designed to showcase individual content marketing assets. Basically, every content marketing asset can serve as an opportunity to be found in search results. Third Party Studies. Why build individual landing pages?

Landing Page Boot Camp: 19 Best Practices to Follow

Haley Marketing

Oftentimes, when staffing firms invest in marketing campaigns, they toil over perfecting every word, each keyword, and every pixel of a design. But even the most well-structured, stylized and engaging marketing or sales campaign results will be limited simply because of the destination for a campaign. There are always opportunities to improve a campaign.

What Is Digital Marketing?


And while we say it a lot, the way people shop and buy really has changed, meaning offline marketing isn’t as effective as it used to be. Marketing has always been about connecting with your audience in the right place and at the right time. Enter digital marketing -- in other words, any form of marketing that exists online. So What Exactly is Digital Marketing?

Best Google AdWords Tips and Tactics of 2010


There’s no question that paid search delivers leads, and no question that AdWords is the big dog in the PPC world. Yet many marketers struggle to optimize this channel in the face of increasing competition, changes to Google results pages (e.g. How can you use AdWords reports to fine-tune campaigns? How can you optimize campaigns using search funnels? Digg this!

7 Benefits of Attribution Realized by B2B Marketers


B2B marketers tend to rely on social proof and peer recommendations when it comes to martech adoption. For instance, Justin remarked , “Like many marketers, I've long been searching for the holy grail -- that system that could let you model marketing interactions in a way that makes sense. The marketing team [at LiquidPlanner] has used Bizible to plug blind spots in its data.

4 Ways to Improve Your Online Marketing Funnel

It's All About Revenue

He is focused on providing marketers the tools to justify their marketing spend by understanding the customer journey from online to offline channels. Inbound marketing, especially for B2B companies, is difficult to get right. Once you have a manageable campaign, you can begin to piece together the parts of your marketing puzzle. Tracking Your Leads. SEO & PR.

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10 Inbound Marketing Strategies for Your 2014 Manufacturing Budget


Outbound marketing was good while it lasted but with inbound marketing customers have the ability to find you. Organizations spend a large amount of their annual marketing budget on outbound marketing; missing out on valuable leads and customer engagement that inbound marketing can achieve. Inbound marketing uses a variety of paid and natural search engine marketing efforts to be successful. For someone in charge of spending a company’s marketing budget it is logical to pay for the most budget friendly, effective solution available.

The 15 Best Content Marketing Videos Of 2015

B2B Marketing Insider

We’ve got news for you, content marketers: video isn’t going anywhere. In a landscape where YouTube already boasts 1 billion monthly unique visitors , these two stats alone should be enough for serious marketers to consider a content marketing video strategy. It’s true that  content marketing is democratizing , and video is no exception. Examples Content Marketing

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6 Content Marketing Tips That Drives Leads

B2B Marketing Insider

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 3, 2010 2 Subscribe 6 Content Marketing Tips That Drive Leads Share In yesterday’s post we reviewed the The 4 Most Common Mistakes in B2B Content Marketing.

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If Marketing Metrics Are Driving You Crazy, Read This

Modern B2B Marketing

Author: Heidi Bullock Does it feel like every day you see a new article on marketing metrics ? In marketing, the one thing that is a constant is change, and it can feel overwhelming to finally agree on a set of metrics with your team, then go to a conference or see a tweet from an analyst and realize that you’re missing five more. Marketing Metrics b2b

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)


With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication.

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Our Favorite Online Marketing Posts of 2013

KoMarketing Associates

Before we have to start thinking about that though, let’s take a look at some of our favorite online marketing posts from 2013, as selected by members of the KoMarketing team. Ryan Young (Content Marketing Strategist). Reasons Why Content Marketing is Like March Madness – Jessica Ann, Steam Feed. 50 Awesome Content Marketing Stats – Amanda Nelson, ExactTarget.

B2B Online Video Marketing; Planning to Execution Best Practices for Lead Generation


 A B2B Video Marketing Strategy Overview. That brings us to a discussion of video marketing for B2B.  Depending on what you read, most research shows that white papers are still the most authoritative content asset, but video marketing continues to grow. NuSpark Marketing has helped a number of B2B firms execute visually creative video strategies. Why Video. Other Tips.

10 Trends That Defined Digital Marketing in 2016

Modern B2B Marketing

Author: Mike Tomita As the role of marketing continues to expand, it’s more challenging than ever to keep a pulse on what changes are occurring in the field. Continued learning is critical, and if you’re not taking the time to keep up with industry news and marketing trends, your efforts may fall flat. Real-Time Marketing. Sometimes, real-time marketing finds you.

Google AdWords for B2B Organizations: 8 Questions Leadership Should Ask

KoMarketing Associates

As I reviewed Salesforce  2015 State of Marketing  report, I was encouraged to read that even though search engine marketing took a backseat to more “popular” programs such as social media and mobile marketing, it is still considered a highly valuable and effective component of the marketing mix. All questions should start with the PPC budget. At what cost?

The Ultimate Dictionary of Marketing Terms You Should Know


Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. We've covered social media terms , content marketing terms , smarketing terms , email marketing terms , website optimization terms. heck, even marketing acronyms. Download our free guide here to learn about the fundamentals of inbound marketing.

Include video content in your buyers’ journey


In addition to your buyers’ love for video, it is easy to understand why business video content marketing has been gaining momentum – the impact that video gives to every day sales and marketing results. In June 2014, Aberdeen Research published a study called “Analyzing the ROI of Video Marketing.” So marketing with video is not a one-shot investment.

31 Expert Guides to Maximizing Online Brand Visibility – WPO


Beyond Search & Social: Online Marketing in 2014 by Search Engine Journal. Convergence: Merging Disciplines Between PR and Marketing by InNetwork. Integrated Marketing: The Magic Formula for Success by Blue Kite Marketing. email marketing. Creating a Multi-Channel Content Marketing Strategy by BlueGlass. They’re doing a lot. by Forbes.

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When You Should (and Shouldn't) Outsource Your Marketing


Marketing departments, whether one person or one hundred, have kiiiind of a lot of balls to juggle. Lead generation , PPC, SEO, website design, social media, PR, content creation. Ideally, most of your leads are coming from inbound marketing -- people who raise their hand to say they want to hear from you by doing something like filling out a form on your website. Sure can.

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Evaluating a Healthcare Marketing Agency in 4 Questions


Choosing the right marketing agency can be a difficult decision for any healthcare company. For example, in Fathom’s case, over 10% of the U.S. In any agency, PPC specialists should know what negative keywords to add to nearly all PPC campaigns. References, case studies and testimonials prove what empty promises can’t: That an agency will deliver. And the average return on their marketing investments is 1,154%. Are the people who work for me established leaders in the marketing community? Their average tenure is 42 months.

How to Choose the Right Offer for your PPC Landing Page

The Point

Do search campaigns demand a different approach to offer strategy compared to other demand generation programs, say emails? That’s doubly true for search campaigns when, as we describe above: 1. better offer candidate for search campaigns is downloadable content – white papers, case studies, analyst reports, etc. Answer: yes. and so on.

B2B Marketing | Business to Business Marketing Information Portal

delicious b2bmarketing

B2B Marketing News SMEs flock to BT Tradespace 10 June 2009, 11:30 GMT BT Tradespace has announced 400 per cent year-on-year growth. Reed Smith selects Concep Fujitsu eyes top prospects Orange digitises customer magazine View more news From audience selection to results analysis and strategy refinement , data has the greatest potential to increase your marketing effectiveness – but its also the hardest for B2B marketers to get right. But too few marketers understand how to use it as a strategic route-to-market. Tags: marketing business b2bmarketing

Top 10 B2B Inbound Marketing Predictions for 2015

KEO Marketing

As we start to settle into 2015, we are excited and optimistic about the outlook for business to business (B2B) marketers this year. There are many new opportunities on the horizon, and a wealth of sophisticated tools and resources to help marketers capitalize on those opportunities. This will let marketers provide the most relevant content, when and where a user needs it.

Report: Blogs Are An Important Part Of The Marketing Mix

B2B Marketing Insider

They reported in a separate study by Technorati that blogs are right up there with many traditional media in terms of importance and influence on their buying behavior. Blog Topics and Technology The main motivation for all bloggers was &# meeting like minded people,&# self-expression and expertise sharing according to the study. Augmented Reality For B2B Marketing in 2011?"

The 45 Inbound Marketing Terms You Should Know [Glossary]


Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing -- we''ve covered email marketing , website optimization , social media , and the list goes on. So we thought it was time to create a blog post that could serve as an inbound marketing glossary. Closed Loop Marketing. Inbound Marketing. Email.

A Lead Generation Plan Begins With Content Marketing Strategy


Here’s a sample excerpt of a  digital marketing/ lead generation proposal we did recently I thought I’d share because it really is a compilation of recent blog posts in a way. NuSpark Marketing is proud to offer you this scope-of-work proposal.  We aim to be true partners with you, as we take pride on our commitment to build your business.  Our Marketing approach is designed with the following objectives: Increase your top-of-mind awareness towards key target audiences. Complement current  marketing efforts. NuSpark Marketing manages this process.

A Lead Generation Plan Begins With Content Marketing Strategy


Here’s a sample excerpt of a  digital marketing/ lead generation proposal we did recently I thought I’d share because it really is a compilation of recent blog posts in a way. NuSpark Marketing is proud to offer you this scope-of-work proposal.  We aim to be true partners with you, as we take pride on our commitment to build your business.  Our Marketing approach is designed with the following objectives: Increase your top-of-mind awareness towards key target audiences. Complement current  marketing efforts. NuSpark Marketing manages this process.

Report From New York: How Agencies are Using Marketing Automation

Marketing Action

marketing User Conference in New York City for the first time. marketing Partners breakout, which focused on our agency partners. Talking with so many members of our agency community, I reveled in the talent that we have in our partner base – and was impressed by their marketing diversity. Direct Marketing > Digital Database Marketing. Agency Corporate

How to Build an All-Star Mobile Force

Modern B2B Marketing

Author: Jeff Hasen It should go without saying: whether you run a mom-and-pop business or lead the digital team at a Fortune 500 company, mobile marketing should map to your business goals. The mobile channel has become more important than ever to marketers. For one, regularly review best practices and case studies. get ahead of smart marketing.  Where to Start.

Digital Marketing Glossary, Part 1

Marketing Action

Ummm, I reluctantly raise my hand on this one, as I discovered my ignorance when we began compiling this informal digital marketing glossary. Just as we talk about the importance of sales and marketing agreeing on the terms they use for the processes they share, it’s important for marketers to agree on the meaning of the basic terms we use to talk about everyday marketing activities.


Lead Generation Marketing Budgets

Client Bridge

MarketingSherpa has a series of case studies on how to make the most of your marketing budget. B2B Social Marketing: 4 ways to build one-to-one relationships with social influencers. Social Media Marketing: 7 steps for using contests and sweepstakes to promote your brand. B2B Email Marketing: How reputation, content and brand management affect deliverability.