Webbiquity

MAY 4, 2020

With its various functions, you can maximize results from your email campaigns while keeping them organized and efficient. Beyond sending out emails and collecting data, Omnisend offers several other features that can help with your email campaigns. Share your email campaigns on social media pages.

Marketing Automation Services 284

Marketing Automation Services Email Marketing Marketing Management Tools 284

Webbiquity

FEBRUARY 21, 2023

Then they reached out to influencers one at a time, developed campaign ideas, negotiated pricing, and manually tracked results as best they could. The Product BuzzGuru is a B2B SaaS solution for brands, agencies, and solo marketers to manage their campaigns with content creators on Instagram, YouTube, TikTok, and Twitch.

Paid Content 266

Paid Content Paid Search Agency Advertising Agencies Work Management 266

Webbiquity

OCTOBER 18, 2022

When you launch an email marketing campaign , you can look back on all the hard work that you’ve put into crafting each email message and smile. The majority of these will be actual spam, but many will be genuine campaigns that failed to consider email deliverability. But they’re not useful for sending large email campaigns.

Deliverability 284

Deliverability CAN-SPAM Opt-in Opt-out 284

Webbiquity

JUNE 21, 2022

Moreover, such brands will be in a much better position to align their brand and business strategies so they can mutually reinforce and complement each other for a more coherent marketing campaign. Create Omnichannel Marketing Campaigns. Integrate Social Proof into Social Marketing Campaigns. Create On-Site SEO Content.

Privacy Policies 340

Privacy Policies Brand Identity Branding Multi-Channel 340

Webbiquity

DECEMBER 20, 2022

This means weaving your brand into your communication channels, promotional materials, marketing campaigns and content, newsletter, and the event itself in terms of presentations, speakers, and event visuals. It’s important to note that branding your event means branding every step of the “attendees’ journey.”

Event Marketing 324

Event Marketing Planning WOM Paid Search Agency 324

Webbiquity

FEBRUARY 22, 2022

For example: Always-on influencer campaigns are more effective than one-off efforts. Influencers are almost three times as likely (71% vs. 25%) to say they do one-off campaigns with brands as to work on an ongoing retainer basis. A new report offers a wealth of guidance for doing B2B influencer marketing better. Well, maybe.

B2B Marketing 358

B2B Marketing Research Paid Search Agency Advertising Agencies 358

Webbiquity

MAY 9, 2023

Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. These tips will help you identify tactics for achieving your social media marketing efforts, while the tools will help you gain valuable insights into your audience and measure the effectiveness of your campaigns.

Social Media 313

Social Media Social Marketing Planning Tips 313

Webbiquity

FEBRUARY 17, 2022

Get Creative With Campaigns. Get creative with your marketing campaigns and new product launches. Successful marketing teams are able to think outside of the box to create impactful marketing campaigns. When launching new campaigns, it’s helpful to hold focus groups with members of your target audience.

Tactics 271

Tactics Advertising Agencies Paid Search Agency Focus Group 271

Webbiquity

JANUARY 19, 2023

For example, B2C marketers often pursue a more emotional angle when creating campaigns while B2B marketers may use more logical and technical language, or business appeals in order to reach their markets effectively. B2C marketing typically relies more heavily on short-term campaigns that create an immediate response from consumers.

Work Management 217

Work Management Marketing Management B2B Marketing B2B 217

Webbiquity

JULY 11, 2023

Social media influencers are no longer merely the darlings of consumer-focused marketing campaigns. The Cisco Champions campaign is an excellent example of how to do this right. Such tools will allow you to shepherd your influencer campaigns from start to finish without having to manage each step manually.

Marketing Management 191

Marketing Management B2B Marketing Planning B2B 191

Webbiquity

OCTOBER 5, 2017

Set Up a Drip Campaign. That’s why it is important to stay in touch with them through a well-developed drip campaign. The best thing about drip campaign is that it is about your customers and not about what you want. Not all leads convert during their first touch on your site. Nurture Your Leads.

Marketing Automation Services 268

Marketing Automation Services Marketing Automation Automation Sales Qualified Leads 268

Webbiquity

MARCH 21, 2019

Marketing today has become so advanced that artificial intelligence (AI) is already being used by many companies to improve their campaigns. B2B companies have found that successful digital marketing campaigns allow them to reach their audience and grow their revenue. Image credit: Scott Brinker, Chief Marketing Techologist.

Marketing AI 267

Marketing AI Work Management Marketing Management Marketing Automation Services 267

Webbiquity

AUGUST 26, 2021

The two most common objectives for digital marketing campaigns (and B2B marketing in general) are brand awareness and lead generation. But when you’re running a Google Ads campaign or social media ad—that is, when you are actually paying directly to drive traffic to your website—you’ll want the user to hit a specific landing page.

Landing Pages 266

Landing Pages Paid Content Tips Paid Search Agency 266

Webbiquity

JANUARY 24, 2023

More TikTok campaigns Image credit: Solen Feyissa on Unsplash TikTok’s appeal stems from its short-form videos, which often mix entertainment with information in an easy-to-digest format. Here’s a preview of five social media advertising strategies to look forward to in 2023.

Social Media 304

Social Media Advertisements Advertising Spyware 304

Webbiquity

NOVEMBER 15, 2022

Being data-driven also means finding specific patterns and meaning in your data so you can predict what the future holds for your business, build more robust campaigns, and budget accordingly. For example, you might work with the design team to create engaging graphics or with the SEO team to optimize your campaigns for search engines.

Social Media 308

Social Media Work Management Marketing Management Media 308

Webbiquity

OCTOBER 11, 2022

Your email marketing strategy should include a welcome campaign on the launch date and periodic reminder emails to those who signed up but haven’t purchased yet. After launching a new product, service, or marketing campaign and evaluating its performance, track the results to determine what to do more of, less of, or differently.

Digital Asset Management 272

Digital Asset Management Product Brand Identity Branding 272

Webbiquity

JANUARY 18, 2024

For this purpose, gather data from various sources, such as: Website interactions: Page views, time spent on pages, general user behavior; Social media analytics: Shares, likes, comments; Existing customer data: Feedback, purchase history, response to campaigns; Industry trends: Technological advancements, regulatory changes.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

Webbiquity

JUNE 5, 2018

The planning for any strong marketing campaign should acknowledge one essential fact: change is inevitable. So how do you approach a market that’s in a constant state of flux and manage to successfully develop a campaign that will carve out a place for your business? That probably sounds a bit counterintuitive, right?

Planning 224

Planning Tools Enterprise Management Work Management 224

Webbiquity

JUNE 25, 2021

Creating engaging marketing campaigns should be a priority for every business. When done well, such campaigns can keep your brand top of mind for an extended time. Focus on the following three factors to maximize engagement with your marketing campaigns. To create engaging ad campaigns, consider how people process information.

Campaigns 235

Campaigns Marketing & Strategy Interactive Marketing Landing Pages 235

Webbiquity

OCTOBER 31, 2023

What’s driving the growth of SMS campaigns? Today, ecommerce vendors are increasing combining email with SMS (text) marketing; marketers sent a whopping 62% more SMS marketing messages last year than in the previous year. What are the obstacles to doing both email and SMS marketing well?

SMS 299

SMS Advertising Benchmark Email Marketing eCommerce 299

Webbiquity

DECEMBER 22, 2020

While campaign design is the flashy front end of the process, it has be supported by strong back-end measurement of the impact in order to be optimized. It’s also possible to track them, and doing so can help you find out how well your campaign has performed. These tools simplify the process of creating a hashtag for your campaign.

Social Media 284

Social Media Analysis Campaigns Media 284

Webbiquity

JUNE 1, 2021

High-performance digital marketing campaigns are a mix of proven strategies that yield results and a deep understanding of the market landscape. Without competitor and audience intelligence, customizing campaigns to reach maximum business potential is difficult. What sets them apart? Here are a few elements that you should check.

Tips 362

Tips Privacy Advertising Agencies Marketing & Strategy 362

Webbiquity

JANUARY 21, 2021

What Is A Social Media Marketing Campaign? Social media campaigns are like a boost of high-octane fuel into your marketing strategy. These campaigns can be concentrated in a single social media platform such as Twitter or Instagram, or they can roll out across multiple ones simultaneously in a calibrated manner.

Social Media 266

Social Media Social Marketing Campaigns Media 266

Webbiquity

JANUARY 24, 2019

There are several reasons why marketers may want to partially automate their social media campaigns. In addition, brands often spread efforts across multiple platforms for each of their campaigns. Depending on your campaign strategy and target audience, social media marketing could be a 24×7 job. First things first.

Marketing Automation Services 237

Marketing Automation Services Social Media Marketing Automation Social Marketing 237

Webbiquity

SEPTEMBER 23, 2021

Similarly, celebrity marketing can increase brand awareness, especially if you take advantage of an IMDB API to cultivate your campaigns around their career and reference previous roles or trivia. Celebrity endorsements and successful, long-lasting campaigns can influence your customers to stick with your brand.

Business 260

Business API Marketing & Strategy Paid Search Agency 260

Webbiquity

MARCH 7, 2019

There are several social media campaign builder tools available that can help you design and run quizzes and contests. Hopefully this post has given you some inspiring ideas to kick-start your next social media event-promotion campaign. Rosemary McKee is an Account Manager at Rocket Badge , the UK’s leading badge manufacturer.

Social Media 202

Social Media Promotion Creativity Media 202

Webbiquity

MARCH 17, 2021

Influencer marketing: With the right influencer marketing campaigns, PR experts can enhance reputation management strategies, creating positive buzz around the brands they work with. As the outlines of the “new normal” begin to take shape, PR pros and marketers need to adapt their processes and their campaigns.

PR 272

PR Trends Ethics Public Relations 272

Webbiquity

DECEMBER 17, 2021

The term “revenue marketing” is used when marketing and sales work together to link campaigns to revenue and maintain contact with leads even after salespeople have started an active sales cycle. There are many ways people buy things, and you need to know how they like to buy yours. Integrate Your Sales and Marketing Teams.

Customer Satisfaction 289

Customer Satisfaction Effectiveness Planning Work Management 289

Webbiquity

NOVEMBER 21, 2021

An email marketing tool with features to help grow your subscriber list with forms and landing pages; use predesigned templates or create custom emails; set up autoresponders and drip campaigns; segment audiences and tailor messages to each group; and analyze results with campaign metrics. The Dates: Now through November 29.

Budget Programs 332

Budget Programs Marketing Management Software Webinar Metrics 332

Webbiquity

OCTOBER 9, 2018

Here are a few interesting statistics from various (case) studies suggesting how much of a difference personalization can make in your email campaigns: According to Statista , the open rate for personalized emails is 18.8%, compared to 13.1% For a more in-depth look at personalizing PPC campaigns, I suggest this guide from Larry Kim.

Paid Content 253

Paid Content Personalization Lead Ranking Marketing Analytics Tools 253

Webbiquity

FEBRUARY 6, 2024

If the campaign performs well, consider using the same image further inside your sales funnel to ensure your site users feel confident as they follow the path to a conversion. Reuse Your Image on Social Media Finally, to create a consistent cross-channel presence, reuse your primary images across your social media channels.

SEO 161

SEO SERP Conversion Eye-Tracking 161

Webbiquity

JANUARY 30, 2020

This may include your brand’s name and other campaign-specific hashtags. To effectively manage and optimize B2C influencer campaigns, you can connect with professionals from the top agencies for help. When running paid campaigns, ask yourself questions such as: Whom do you want to target ? Image via Instagram.

Marketing AI 232

Marketing AI Brand Identity Branding Advertising Agencies 232

Webbiquity

JANUARY 31, 2019

The alignment between your social media campaign and your brand / company goals and stated values. A solid audit allows you to categorize and analyze all your posts, on each platform and as a part of your overall campaign. Comparison of similar posts to see how the differences between them affect success.

Social Media 243

Social Media Media Word of Mouth Analysis 243

Webbiquity

SEPTEMBER 5, 2017

In addition, some companies love to implement “conquest” campaigns in which you pay for keywords that include your competitor’s brand in them. Actionable Tip: If you’re on a tight budget, or you have a client concerned with branded campaigns, drop the maximum cost-per-click significantly lower. Keywords Explorer 2.0

PPC 270

PPC SEO Paid Search Agency Click Rate 270

Webbiquity

JULY 18, 2017

Have you ever wondered whether your PPC or SEO campaign is worth the investment? Are you ever frustrated because no matter how much you test and tweak your campaigns, nothing seems to improve? Guest post by Matt Cannon. At the root of both problems is quite frequently the same thing: incomplete and/or overstated lead tracking.

Marketing Websites 240

Marketing Websites PPC Leads Lead 240

Webbiquity

AUGUST 7, 2020

Before the coronavirus, business owners and marketers used to plan campaigns several months out. Today, messaging and campaigns have to be redesigned every few weeks to keep up with changes in the economy, public mood, and near-term outlook.

SEO 289

SEO Lead Scoring Lead Ranking Paid Search Agency 289

Webbiquity

JULY 30, 2020

You’ll want an easy-to-navigate website—with a look and feel that reflects your event theme —to deploy content and landing pages for campaigns on email, search, influencer marketing, and social media. Email campaigns can be an especially powerful tool for helping you nurture leads towards deciding to attend your event.

Planning 332

Planning Event Marketing Marketing Plans Blast Campaigns 332