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Everything Technology Marketing
DECEMBER 19, 2009
Think of lead generation as a series of conversations with your audience, not campaigns. I will feature them here over the next few days, starting today with " Lead Generation Checklist - Part 1: Conversations, not campaigns ". Brian has a series of great blogs on lead generation in the 21st century.
Everything Technology Marketing
DECEMBER 15, 2012
The published survey report will contain the critical data points and trends for busy B2B marketing professionals to inform your 2013 marketing plans, campaigns and budget allocations. Thank you for participating in the survey!
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Everything Technology Marketing
JANUARY 10, 2010
Take online campaigns, for example. Here you can often see campaigns break down not because of lack of a compelling offer or properly segmented audience but because the call to action is not powerful enough to trigger a response. While marketing strategy and planning are critical to success, marketing often fails on the execution side.
Everything Technology Marketing
OCTOBER 14, 2009
Topics will include go-to-market planning, branding, lead generation, campaign management, competitive analysis, marketing tactics, social media and more. Sure there are already tons of blogs on marketing but few with a B2B technology focus. As with all my blogs, this is not a one-way blog where I write about my thoughts on tech marketing.
Everything Technology Marketing
FEBRUARY 26, 2013
Adept at building integrated inbound and outbound solutions, Strand’s strength is aligning strategy with creative content and Web technology to create engaging lead-generation and brand-building campaigns. They’re located North of Boston in Newburyport, MA.
Everything Technology Marketing
OCTOBER 22, 2010
The top response was product line (25.1%), followed by customer segment (19.6%), solution (16.4%), campaign or theme (16.0%), industry (15.8%), job role (5.8%) and other (1.3%). IDC also asked tech marketers what their primary go-to-market orientation is this year.
Everything Technology Marketing
JULY 17, 2013
If a technology firm is going to have a successful online marketing campaign, it needs to revolve around the educational content being produced. The key to marketing success online is educating prospects. Content is king. Why, you ask? It is through content that many other online marketing channels flow best.
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